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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

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SEO Sprints: How to Productize SEO Services

seo.co

A decade ago, it might have taken months for your hard work to pay off – but these days, you can sometimes see SERP updates ( and greater organic traffic ) in a matter of hours. Freshly launched startups, small businesses, and event marketers are just a few examples of clients who have time-sensitive marketing and advertising needs.

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

You can drive qualified traffic to your website or social media pages through Facebook Ads. You can really stretch your marketing budget by investing in ads. Facebook’s advertising platform offers robust analytics about audience engagement on Ads. Visuals can help improve your ad’s click-through rate (CTR).

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

Paid media is that part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences. Paid media is part of a brand’s strategy to increase traffic, sales, and conversions through clicks, and ultimately increase revenue. Drives conversion, direct traffic, search campaigns.