SmartBug Media

OCTOBER 28, 2021

My story isn’t unique—you click on a product or visit a website, and now you’re seeing ads for it everywhere. Everyone in the industry understands that stagnant strategy ends engagement. This is a great opportunity for companies to build a more organic form of trust (and better engagement metrics) with their clients. Not really.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics ROI 98

Optinmonster

AUGUST 30, 2021

By doing so, you can leverage battle-tested strategies to grow your business FASTER. The right eCommerce personalization strategy helps you define your traffic’s behavior during their shopping session as precisely as possible. Ecommerce Personalization Example #1) Amazon. 13 eCommerce Personalization Examples.

eCommerce 104

eCommerce Personalization Examples Webinar Metrics 104

Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. They promptly pivoted any day-parting strategies away from that previously sought-after commuting time. And, new audience targeting tactics were quickly implemented to ensure nimble budgets were optimized.

Trends 52

Trends Advertising Agencies Planning Cable 52

Walker Sands

JULY 15, 2020

In the first of our two-part blog series derived from conversations at our Marketing Masters: 3 Essential Pillars of Communication for Achieving 2020 Marketing Goals online event , we’ll cover key takeaways from the discussions, including strategies for internal and external communications. Rely on Data to Align on Goals.

Webinar Metrics 52

Webinar Metrics Effectiveness Top of Funnel Marketing & Strategy 52

Biznology

APRIL 18, 2018

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge graphs. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). Think Amazon. For example, I am a guitar enthusiast.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Parse.ly

DECEMBER 13, 2021

Content is at the heart of how customers learn about and interact with brands, and having an effective content strategy has never mattered more than it does today. As you prepare your content strategy for 2022, we want to share with you our most valuable resources from the past 12 months. Here are the top three, ranked by attendees.

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

B2B Marketing Analytics

FEBRUARY 24, 2020

Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights and marketing analytics not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Convert

JANUARY 19, 2022

You did everything right—ran the ads, zhushed up the page, and played nice with the algorithm. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. It also disproportionately affects their ad campaign ROI.

Product 52

Product Optimization Tips Paid Search Agency 52

Content4Demand

DECEMBER 6, 2018

Your buyers receive tailored recommendations and personalized experiences every day through sites like Amazon and through services like Netflix. The webinar model will be completely overhauled. Webinars have been a tried-and-true tactic in most B2B marketers’ arsenals. This isn’t an unfair expectation.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Oktopost

AUGUST 24, 2021

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. 99% found unique value in this B2B marketing strategy that they did not get from other channels. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Engagio

DECEMBER 12, 2019

That’s where Engagio Orchestrate comes in, allowing marketers to bring their account-based strategies to life by streamlining and automating their marketing efforts that are manual today or just simply not possible. Orchestrate leverages two major feature areas: Audience Management and Automations. Audience Expansion.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

Leadspace

OCTOBER 9, 2019

When they go home at the end of the day, they’re using Amazon, Google, and social media to find products and services. You use email to drive prospects through the sales funnel to the final purchase, but should it end here? Start Adding Customer Experience in Your B2B Marketing. Why won’t this work?

B2B Marketing 48

B2B Marketing Paid Search Agency Work Management Marketing Management 48

Heinz Marketing

OCTOBER 4, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Join Sangram and I as we discuss the research and insights he found for his new book Move , the effect of retention rates on your go-to-market strategy, and how community fits into the go-to-market strategy and its competitive advantage.

Top of Funnel 120

Top of Funnel Account Based Marketing Communities Cross-Selling 120

Anyword

MARCH 11, 2020

If you’re a publisher, having an engaged, loyal audience is not a luxury, it’s a must-have. You have to own your audience for any long term planning of your revenue streams. Fly-by readers might suffice for ad-revenue, but will someone buy a subscription if they don’t know who you are and what you stand for?

Paid Content 52

Paid Content Lead Ranking Cost Per Click Banner Ads 52

Convert

APRIL 7, 2021

You need to bring something unique to your audience. 38% want to see favorite performers, 36% want high definition video, and 33% don’t want ads. But before you research OTT platforms , consider your choice as more than another monthly expense. You Need a Video Marketing Strategy. Videos Can Humanize a Brand.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

BenchmarkONE

NOVEMBER 28, 2018

Instead of reaching out to lost prospects directly, see if you can recapture their attention with less intrusive digital marketing techniques, like: Facebook or Instagram ads. Google Display or Search ads. Video marketing, which is often effective for top-funnel or cold leads. #3: 4: Fix your email content.

CAN-SPAM 70

CAN-SPAM Marketing Automation Services Ad Frequency Opt-out 70

Televerde

NOVEMBER 14, 2019

Streaming services such as Netflix and Amazon Prime Video gauge what you’re currently binge-watching, then make recommendations based on your preferences. Most impressively, a Monetate Research study (via Retail Dive) found that 93% of businesses with advanced personalization strategies saw their revenues rise in 2018.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Marketing Insider Group

JANUARY 9, 2024

This same practice needs to be considered for B2B lead generation strategies. These numbers prove that the power of context, and a personalized strategy in lead nurturing are beneficial for your business. Three Stages of the Sales Funnel to Nurture Leads Through Here’s the thing: Our customers don’t see our funnels.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Heinz Marketing

JULY 26, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. And now that we can get back to normal, a lot of those adjustments are becoming fixtures as part of people’s go-to-market strategy. So, getting something that comes to you that isn’t just in an Amazon box is kind of cool.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Optinmonster

FEBRUARY 9, 2023

So you’ll need a smart digital product marketing strategy to get the results you want. In this article, we’ll go over the best strategies for marketing all types of digital products. You can also list them for sale on public marketplaces like Etsy or Amazon. Let’s get started! What is a Digital Product?

Product 90

Product Marketing Strategy Marketing & Strategy Webinar Metrics 90

Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. rating on Amazon, #53 in web marketing. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Webbiquity

JULY 27, 2021

It’s also been well and repeatedly documented that “advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards.” Few organizations will cut online ad spend to zero, but many (most?) Virtual Events Will Play a Bigger Role.

CMO 208

CMO Gartner Budget Programs Spending 208

Single Grain

APRIL 22, 2021

As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. This evaluation of the affiliate marketing industry begs the question: What is the best strategy to make money as an affiliate marketer and maximize your profits?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Martech

JANUARY 20, 2022

Webinars , which have been produced since the 1990s, are one variety of virtual event. These activities include audience polling, chat, Q&A, along with elements intended to entertain the audience like group yoga, bartending, DJ/music events, and virtual swag and meals delivered to the attendee’s location.

Digital Asset Management 139

Digital Asset Management Work Management Marketing Management Planning 139

Salesforce Marketing Cloud

MAY 29, 2024

Let’s break down a hypothetical example, showing you how to capture, organize, and put your first-party data into action through every stage of the funnel. Strategy development : For each segment, the marketing team develops specific campaign messages based on their observed interests.

Paid Content 126

Paid Content Marketing AI Sales Management Lead Ranking 126

Scoop.it

SEPTEMBER 23, 2021

With rapidly changing consumer behavior caused by a global pandemic coupled with the growing popularity of cloud services ( predicted to reach $123 billion in consumer spending in 2021), marketers are constantly searching for new strategies that will help them meet their goals. Setting Up Goals & Metrics. Source: mozartdata.com.

Marketing Budget 80

Marketing Budget Top of Funnel Paid Content Marketing & Strategy 80

Oktopost

JANUARY 17, 2024

Building a trackable funnel starts with knowing your key demand generation metrics and creating a strategy to track these over time. They measure these top-of-the-funnel activities, such as website visitor count, mentions on social media, and email list signups.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62

KoMarketing Associates

FEBRUARY 25, 2020

One of my favorite remarketing tactics is to bring the top of the funnel users who either signed up for a newsletter, infographic or whitepaper and provide them with a middle of the funnel piece such as a webinar or comprehensive guide. You may be wondering which ad platform should you use to apply your efforts.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

SmartBug Media

AUGUST 23, 2021

If you’re not already embracing ABM, here are a few statistics that are sure to pique your interest: After implementing an ABM strategy , some companies saw an increase of 171% in average annual contract value. Imagine being able to supercharge your ABM strategy by simply adding digital rewards to your campaign arsenal.

Account Based Marketing 98

Account Based Marketing ABM Campaigns Webinar Metrics 98

Optinmonster

MARCH 22, 2024

Why You Should Use Email Remarketing 4 Examples of Email Remarketing Campaigns Email Retargeting Best Practices What Is Email Remarketing? Email remarketing is a strategy of sending personalized email marketing campaigns to subscribers and customers using the information you have about them.

Examples 66

Examples Marketing Automation Services Click Rate Open Rate 66

Unbounce

JUNE 30, 2020

Smart use of landing pages (along with digital ad campaigns) can help publishers and authors find new audiences online. You might already have a cross-platform marketing strategy for your book, covering channels like a website , social media, and email marketing. Why Do Authors Need a Book Landing Page?

Landing Pages 145

Landing Pages Top of Funnel Sample Amazon 145

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. Map a value matrix and messaging strategy to each persona. Pick a sales strategy. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. Next, optimize your audience.

Sales Management 96

Sales Management Paid Content Top of Funnel Lead Ranking 96

Rev

APRIL 8, 2020

If you don’t have a way to replace event marketing… immediately skip to the next section and do a virtual event or webinar now. Need an audience? Metrics will drive every decision. This requires attribution at every step of the funnel. Anything dependent on 3rd party cookies (think programmatic display ads).

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime?

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

PathFactory

JUNE 16, 2023

On top of that, they’ve come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. Funnel stage: As leads progress through the buyer’s journey, their content requirements will change. B2B buyers are still dependent on content to guide them through their buyer journey.

Lead Nurturing 59

Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59

Unbound B2B

JANUARY 11, 2023

Quick Summary: Good Lead Generation Companies can customize lead generation strategies based on your business needs. They can either be available for leads all the time or focus on improving lead generation strategies. They are primarily done through emails, cold calling, and direct mailing.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40