Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use. What is TikTok monitoring?

Marketing AI 100

Marketing AI Work Management Tools Marketing Management 100

Benchmark Email

MARCH 11, 2024

Webinars have become a popular tool for marketing managers to share knowledge, engage with their audience, and generate leads.

Webinar Metrics 95

Webinar Metrics Advertising Benchmark Business High Quality Lead 95

Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? Web Analytics Tools.

Marketing Analytics Tools 207

Marketing Analytics Tools Class Budget Programs Analytics 207

Brandwatch Marketing

NOVEMBER 8, 2023

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. 3) Klout Klout is probably one of the most controversial social media monitoring tools.

Social Media 98

Social Media Tools Media Lead Scoring 98

Webbiquity

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Eight top Instagram tools to boost marketing. Coronavirus pandemic and economic downturn.

Tools 234

Tools Social Media Social Networks Work Management 234

Vidyard

APRIL 8, 2021

To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Our video for sales benchmarks infographic has quick hits for you. Download the 2021 Video for Sales Benchmark Infographic.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Brandwatch Marketing

JUNE 15, 2022

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. Klout is probably one of the most controversial social media monitoring tools. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Scoring 144

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Competitive Benchmarking. We would be remiss if we did not briefly address the need to benchmark against the competition.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

APRIL 8, 2021

To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Our video for sales benchmarks infographic has quick hits for you. Not ready to dive into the full report?

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first. 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

BenchmarkONE

FEBRUARY 11, 2021

We’re pleased to announce that Benchmark has added a contact management app to our family of sales and marketing software. Contacts+ is closely aligned with Benchmark’s vision of igniting relationships with simple sales and marketing tools. You can read all about the acquisition here on the Benchmark Email blog.

Advertising Benchmark 52

Advertising Benchmark Contacts Marketing Management Acquisitions 52

BenchmarkONE

FEBRUARY 11, 2021

We’re pleased to announce that Benchmark has added a contact management app to our family of sales and marketing software. Contacts+ is closely aligned with Benchmark’s vision of igniting relationships with simple sales and marketing tools. You can read all about the acquisition here on the Benchmark Email blog.

Advertising Benchmark 52

Advertising Benchmark Contacts Marketing Management Acquisitions 52

Heinz Marketing

MAY 8, 2020

Shifting to the B2B space, I was surprised by the lack of reporting, tracking, and reporting options available in many of the tools. How to benchmark your marketing channels. Depending on how you plan to use benchmarks, you may want to break down your quarterly totals to monthly averages. Now you have established benchmarks.

Marketing Qualified Leads 94

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 94

Benchmark Email

NOVEMBER 29, 2021

Whether it’s for your paid ads, blog posts, or to fuel your email marketing, you know that content is essential for almost every aspect of what you do. And if you want y9our content to… The post 10 Best Content Writing and Editing Tools to Help You Become a Better Writer appeared first on Benchmark Email.

Top of Funnel 105

Top of Funnel Tools Advertising Funnels Best Practices 105

Parse.ly

MARCH 11, 2020

That’s why we’re introducing Benchmarks, a new way to compare performance. Benchmarks is a beta feature and may change as we respond to your feedback. You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Benchmarks FAQ.

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Anyword

APRIL 22, 2024

Anyword stands at the forefront of this innovation, providing marketers with a suite of tools designed to enhance the precision and impact of their campaigns. By integrating your marketing stack with Anyword , you gain access to Anyword Business advanced features such as Analytics, Benchmark, Custom Models, and Talking Points.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

accelerate agency

FEBRUARY 14, 2023

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. Companies that blog generate 67% more leads than those that don’t. Your starting point is your website.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. Companies that blog generate 67% more leads than those that don’t. Your starting point is your website.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Alright, now the list.

Paid Search Agency 185

Paid Search Agency B2B Marketing Screencast Planning 185

KoMarketing Associates

APRIL 9, 2019

So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. PPC Lead Generation Competitive Analysis Tools. Ahrefs is another tool that has similar functionality to SpyFu.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Hubspot

APRIL 8, 2020

Like you, we’re looking for some concrete benchmarks. While it’s too early to make definitive predictions, we hope this establishes useful benchmarks to measure your business against, and serves as an early indicator of when short- or long-term adjustments to your strategy may be needed. Emails using the Sequences tool.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ViewPoint

JUNE 21, 2018

Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. And an excellent tool provides you with insight into the value of inbound vs. outbound leads. This is a key benchmark. Problem is, most lead to revenue calculators out there are overly simplistic. Guess what.

Lead Ranking 120

Lead Ranking Sales Qualified Leads PointClear Lead Scoring 120

Litmus

MAY 10, 2021

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. Before selecting or even looking for the right email automation tool, it’s essential to establish your needs.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Webbiquity

MAY 17, 2016

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. 4 Best Content Planning Tools. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

APRIL 23, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. At HubSpot, our blog and HubSpot Academy sites have seen significant traffic upticks since pre-COVID levels. Free Software to Get Started.

Advertising Benchmark 93

Advertising Benchmark Budget Programs Open Rate Response Rate 93

Webbiquity

JUNE 23, 2016

Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. There are also helpful online sites and tools beyond Lynda.com for continuing professional education and development. Sample review: “These top learning tools will help you grow your startup in 2016.

Education 150

Education Tools Best Practices Business 150

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How to set your own benchmarks. How long should your ad text be? Put it in action.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. Build measurement into your strategy Marketers have plenty of tools to measure an influencer’s effectiveness. Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts.

Top of Funnel 133

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 133

BenchmarkONE

MARCH 31, 2022

But like all digital marketing channels, email marketing is not immune to change, and the right email marketing tools make all the difference. Top Email Marketing Tools for 2022. For your zero- and first-party data strategy to work well via email you have to use the right email marketing tools. Benchmark Email.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71