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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Return on Marketing Investment (ROMI) . The ROMI metric calculates a marketing campaign’s revenue compared to the cost of executing that marketing campaign. The formula for calculating ROMI is: .

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How to Define & Measure Social Media KPIs Part V

Valasys

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices. It thus is an impeccable tool for businesses to thrive as it helps them in crafting unique identities in the minds of the prospects. These include Mention, Reputology, The Brand Grader & SimilarWeb.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. Given that ROMI has the power to pinpoint which campaigns to increase spending on, and which ones to pause or stop running, there appears to be a disconnect. Why is this so?

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Tools such as Google Keyword Planner, KeywordTool.io. &

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B2B Blog Post Ideas: Tried And True Ideas for B2B Brands

Valasys

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. The marketers can get bugged by the question: “What to blog about”? percent since 2015.

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