Launch Marketing

MAY 19, 2021

However, with so many businesses using email as a marketing tool, inboxes can be overloaded and many emails go unopened and unseen. Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). First, you should benchmark how your email performance compares to industry trends.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? Here are 5 steps you can take today to benchmark your email marketing effectiveness.

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Binary Demand

APRIL 29, 2024

In this blog post, we will explore the essential B2B email marketing metrics that B2B email marketers should closely monitor to gauge the success of their campaigns. Spontaneity Well-defined KPIs also serve as valuable tools for identifying areas needing improvement. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Brandpoint

JULY 14, 2023

Create benchmarks for evaluating your progress and optimizing your social media strategy. Track Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) act as measurable benchmarks that help you evaluate the impact of your social media efforts on specific business objectives.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Unlike traditional assets like blog posts, eBooks, and emails—which only tell you whether someone visited or opened something—videos produce intent data.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Bluetext

SEPTEMBER 22, 2023

In this blog post, we’ve laid out the steps you can take to prove the ROI of any social media investment. First, determine the combined cost of the tools and platforms used for social. Key metrics include impressions, clicks, click-through rate (CTR), reactions, and engagement rate.

Social Media 47

Social Media Advertising Channels Allocation Media 47

Vidyard

JULY 29, 2022

The Best Sales Video Email Tool Record and send sales videos for free. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1

Practices 96

Practices Examples Best Practices Outreach 96

Navigate the Channel

JANUARY 10, 2024

According to Databox, a high CTR combined with low conversions on any campaign distills down to the UX of the landing page or website. They are the metrics to measure how well SEO strategies work and they include organic traffic, keyword rankings, click-through rates (CTR) and conversion rates.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Biznology

MAY 21, 2014

Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals.

Paid Search Agency 80

Paid Search Agency PPC Cost Per Click Search Marketing 80

KoMarketing Associates

DECEMBER 1, 2016

How can your organization make sure you are on the right side of that 50 percent benchmark? Second, consider using the Small SEO Tools Plagiarism Checker. Here are a few recommended steps: First, I recommend reviewing all accessible data points (Clicks, Impressions, CTR, and Average Position). Here are a few suggestions.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Digilant

JANUARY 12, 2023

Maintaining the tools, personnel, and technology required for this ever-changing landscape can be daunting. Instead, you must view the overall performance and impact of your digital marketing campaign metrics with a new mindset — one that considers the differences in KPI benchmarks. DOOH measures foot traffic rather than CTR.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

ClearVoice

APRIL 17, 2024

Here are the top metrics we track: Time on page Bounce rate Click-through-rate (CTR) Conversion rate Pages per session Social shares and likes Reach metrics Reach metrics help you understand how often users need to see your content before taking action on them. Make sure they align with overall marketing goals.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

Here are the top metrics we track: Time on page Bounce rate Click-through-rate (CTR) Conversion rate Pages per session Social shares and likes Reach metrics Reach metrics help you understand how often users need to see your content before taking action on them. Make sure they align with overall marketing goals.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Hinge Marketing

FEBRUARY 27, 2020

LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. Blog Posts. Research gives marketers valuable content to share and distribute.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Launch Marketing

DECEMBER 9, 2020

Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content. Blogs and articles are among the most popular types of awareness-generating content that B2B marketers produce.

Social Media 83

Social Media Marketing Websites Media B2B 83

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Email and social media aren’t mutually exclusive marketing tools. Across most industries, the acceptable benchmark for email bounce rate is 2%. But they also have their pros and cons.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Launch Marketing

JANUARY 27, 2021

Using forecasting and associated tools are very beneficial for planning and benchmarking. What was the CTR? Doing so will be beneficial for budgeting as you can then know where to direct your budget in the future. Be flexible: Things might not always go to plan in terms of your campaigns. Did you add keywords?

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Exo B2B

APRIL 29, 2021

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. According to the study report “B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America,” email remains a key marketing channel for most B2B brands, with 81% used in the past 12 months.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Bannerflow

JUNE 28, 2019

What is a good CTR? CTR: The number of people who click on your ad after seeing it. What is a good click-through rate (CTR)? Why is CTR such an important metric? What’s more, the quality of the imagery, ad positioning, copy, and many other elements that impact CTR can be controlled and altered by the advertiser.

Display 75

Display Advertising Agencies Advertisements Advertising 75

Launch Marketing

OCTOBER 10, 2017

However, with so many businesses using email as a marketing tool, more often than not, inboxes are overloaded and emails go unopened and unseen. Common email performance metrics include looking at open rate, bounce rate and click-through-rate (CTR). Are your email marketing efforts effective? Bounce rate 9.10%. Unsubscribe 0.13%.

Email Marketing 59

Email Marketing Practices B2B Marketing CTR 59

Outgrow

APRIL 18, 2024

This blog post will reveal ten tried and tested ways to boost your email open rates and get your message in front of eager eyes. This heightened engagement can lead to higher click-through rates (CTR) and increased interaction with your emails. However, a generally accepted benchmark is around 15-25%. Is it good?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Zoominfo

FEBRUARY 25, 2021

This lead would need to take additional action to reach the qualification benchmark of a 100 points. What’s more, display campaigns have very low CTR (only 0.17%). Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog. SEO’s best friend: the blog post.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Moz

MAY 17, 2020

In this blog post I will show you my framework to do SEO sprints. These are the typical estimations coming from CTR benchmark studies. But in reality, for competitive queries, the right CTR will be much lower, which means that you could be basing your business case on the wrong numbers. How high do you think their CTR is?

Case Studies 73

Case Studies Case Study Studies SEO 73

The ABM Agency

MAY 16, 2023

In this blog post, we will explore how to use in-depth intelligence and advanced relationship health assessment scoring models to target high-value accounts for increased revenue and stronger relationships.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Valasys

AUGUST 14, 2020

The engagement metrics such as the Click-Through Rate (CTR) and Cost-per-Click (CPC) and the conversion metrics such as Visit Conversion Rate and Visitor Conversion Rate are the ones that can be directly aligned with your business bottom-line goals, and reflect on the true value. alt – Social Media Benchmarking process).

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Vidyard

OCTOBER 4, 2018

Tailor content topics to target audience needs Whether you’re creating blogs, webinars, eBooks, or guides, choosing content topics based on the pain points and needs of your target accounts is an effective way to capture their attention. Vidyard does this every year with our Video in Business Benchmark Report. via GIPHY 3.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

KoMarketing Associates

OCTOBER 8, 2019

Landing pages are the perfect tool to do it. For starters, let’s benchmark what a “good” or “normal” conversion rate is. Google’s Test My Site tool not only shows you how quickly a particular page loads, but also lets you compare how that page performs compared to a few of your competitors’ pages. leads per month. Speed it up.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Optinmonster

SEPTEMBER 8, 2022

This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. Once you have benchmarks of how your emails typically perform, start making small changes to see how they affect your conversion rates. Based on your tracking, you can then set email marketing goals to work towards.

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Zoominfo

FEBRUARY 25, 2021

This lead would need to take additional action to reach the qualification benchmark of a 100 points. What’s more, display campaigns have very low CTR (only 0.17%). Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog SEO’s best friend: the blog post.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Metadata

JANUARY 15, 2024

When someone needs a new customer relationship management (CRM) tool, you can bet your bottom dollar that Salesforce and Hubspot are the first two companies that’ll come to mind. For example, in April 2021, companies spent an average of $4,827 a month on CTR campaigns. This is true in B2B SaaS, too. Where are those dollars going?

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Moz

FEBRUARY 20, 2019

The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. For context, this blog started off with content for the first two years before they launched their flagship product. Sprinkles of benchmarks, for highlighting significance of performance differences.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn.

Social Media 49

Social Media Media Youtube Multi-Channel 49

illumin

SEPTEMBER 14, 2018

Understanding your goal in advance of program execution will also make for much easier benchmarking, optimization and reporting. A great tool to use to determine what metric can be used to achieve various goals is the goal and metric matching board. Clicks (CTR). What Kinds of Goals Can You Set? Complimentary KPI. Consideration.

Cost per Lead 40

Cost per Lead Advertisements Advertising Cost Per Thousand 40