Martech

MAY 10, 2024

Data from media analytics firm Guideline found podcast gross media spend up 21.7% In a study with National Public Media, which includes NPR radio and popular podcasts like the “Tiny Desk” concert series, Adelaide found that NPR, on average, scored 10% higher than Adelaide’s Podcast AU Benchmarks, correlating to full-funnel outcomes.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 86

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sprout Social

AUGUST 17, 2022

Likewise, native social analytics primarily focuses on direct @mentions and @tags. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. The platform also uses hashtag analytics to highlight influential accounts, posts and conversations around any given topic.

Social Media 119

Social Media Tools Campaigns Media 119

SmartBug Media

MARCH 13, 2020

If bounce rate doesn’t directly affect your page rankings, why do lower bounce rates correlate to higher rankings? In Google Analytics, you can track your bounce rate in aggregate for your entire website, or dig deeper and segment bounce rate by individual landing pages, blog posts, segments, and referral sources. Why is that?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Zoominfo

JUNE 4, 2018

Use this information as a benchmark to measure and understand your own performance. As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads. Lead Generation: When tracking lead generation, focus on conversions for maximum impact.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Inbox Insight

MARCH 14, 2022

A good way of ensuring optimal messaging is to benchmark against industry leaders. Unified channel analytics. The more complex the multi channel approach, the more difficult it appears to discover an all-encompassing analytics tool that has the ability to combine all channel data. What content formats are they utilizing?

Multi-Channel 98

Multi-Channel Advertising Channels Planning Top of Funnel 98

Meerkat Marketing

JANUARY 28, 2022

Here are some tips to help understand your company analytics. Understand your company “Updates” analytics for which posts are garnering the most impressions, clicks, interactions, followers acquired and engagement. By correlating the data here you will gain a better understanding of which types of posts are working and which are not.

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

Spiralytics

FEBRUARY 12, 2024

Proficiency with Ahrefs, SEMrush, Google Search Console, and Google Analytics is essential for competitor analysis, keyword research, and website metrics monitoring. Deep comprehension of content marketing SEO success directly correlates with content marketing, which involves producing valuable material that appeals to the target audience.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Sprout Social

APRIL 12, 2022

Benchmarking your Facebook ad performance will depend on your industry and campaign objective. You can compare these to your industry benchmarks and see how you match up. Is there a correlation between your most commented posts? Track the right metrics for your goals in your analytics. Running ads can be overwhelming.

Paid Content 117

Paid Content Facebook Ideal Customer Profiles Work Management 117

Buffer

NOVEMBER 8, 2018

Instagram Stories research benchmarks for specific verticals. Delmondo is a Facebook and Instagram Media Solutions Partner and was the first to launch Instagram Stories analytics in the summer of 2017. We can definitively say that stories posting length has a positive correlation with reach and impressions metrics. Over to you.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Tiecas

MAY 17, 2024

Industry Benchmarks: Research industry averages for the type of improvement your product typically delivers. Using Analytics to Gain Insights into User Behavior The beauty of a data-driven approach is that it allows you to improve your website continuously. Strategic Framework for Industrial Website Design But where do you begin?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Navigate the Channel

JANUARY 10, 2024

Google Analytics 4 is specific about the time before a user leaves the page, which determines if it’s a bounce. In an interview with SEJ, analytics expert Kayle Larkin cautioned that average time on site should be justified with data before using it as a KPI. “I No deep dive. No second page. Except for the exception.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

seo.co

FEBRUARY 2, 2021

Google Analytics. Check if you have admin access to the website in Google Analytics. Step 2: Benchmark Crucial KPIs. But your analytical data becomes even more crucial while you are rebranding. Take out the time to set the benchmark of your most critical SEO KPIs prominent to the transition.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Beckon

FEBRUARY 19, 2019

You’ve probably heard dozens of measurement methods promising answers to your critical performance questions—media mixed modeling, agile marketing, benchmarking, correlation marketing, predictive analytics, attribution, a/b testing, the list goes on and on. available on demand now.

Allocation 40

Allocation Marketing & Strategy Marketing Strategy Advertising Agencies 40

Content Marketing Institute

APRIL 23, 2018

Establishing performance benchmarks to enable easier analysis. Once you master the basics and your program grows more sophisticated , you can expand your focus to incorporate additional data points – and more advanced analytics techniques – into your measurement efforts. Build a metrics dashboard. Let your tech do the tracking.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Zoominfo

JUNE 11, 2019

Use this information as a benchmark to measure and understand your own performance. As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads. Lead Generation: When tracking lead generation , focus on conversions for maximum impact.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. To get the most from this data, compare it against your impressions and engagement data to see if there’s a correlation between publishing behavior and engagement. Social Media Analytics & Reporting Guide. Facebook Top Posts. Related Articles. Facebook Stats by Page.

Facebook 75

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 75

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. There is a direct correlation between not having a strategy and ineffectiveness, as 62% of the most successful marketers have a documented content marketing strategy.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Customer Experience Matrix

JULY 9, 2009

Summary: Over the past year, columnar analytical database vendor ParAccel has methodically proven its claims about speed, scalability and easy deployment. Their main claim to fame was a record-setting performance on the TPC-H benchmark, but even the significance of that was unclear since few vendors bother with the TPC process.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

SmartBug Media

JUNE 29, 2020

When comparing churn rate over time, annual churn rate is often expressed as a goal and monthly churn rates are often expressed as benchmarks or monthly indicators contributing to the annual goal. Example: If you have 1,000 customers and an annual churn goal of 7 percent, your monthly churn rate benchmark would be 0.6 Churn by Revenue.

Churn Rate 100

Churn Rate Effectiveness Cross-Selling Pricing 100

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Linkedin 101

Linkedin Analytics Budget Programs Top of Funnel 101

KoMarketing Associates

MARCH 3, 2015

See Derek’s column from Search Engine Land detailing considerations for report benchmarking and lead tracking. While it’s certainly not the only tracking mechanism available, most campaigns will greatly benefit from including AdWords conversion tracking as well as goal development through Google Analytics.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

DivvyHQ

NOVEMBER 19, 2018

This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech. Improving efficiency tends to go hand-in-hand with ROI, because there’s obviously a direct correlation between the two.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Sprout Social

MARCH 10, 2017

Social communities need to be viewed holistically and agencies should set and clearly communicate realistic benchmarks that client can expect from each efforts with a social strategy. Take note of likely correlations, as well as causations. Monitor ways that Engagement Correlates to ROI. sproutchat pic.twitter.com/dFxBL2U1hd.

Webinar Metrics 50

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 50

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Do you have any correlation between method and its associated level of effectiveness?” Here is what the data says…. Click to enlarge. Email Marketing.

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

Hubspot

APRIL 9, 2015

For B2C companies, there was a steady positive correlation between the number of posts and traffic. Results for B2B companies were a little different -- though there is a positive correlation between more posts and more traffic, the differences in results between each of the different volume categories are smaller. By Company Size.

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Linkedin 72

Linkedin Analytics Budget Programs Top of Funnel 72

Digilant

FEBRUARY 11, 2021

The way you approach your digital advertising plan needs to correlate directly with your business objectives; no one-size-fits-all approach works across the board. KPIs should be used as short-term benchmarks to ensure you’re staying on track to achieve those long term goals you’ve set for your brand. Appropriate KPIs. Enter: KPIs.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Campaigns 52

Inbox Insight

DECEMBER 4, 2018

The ability to track hard data and identify direct correlations between programmatic ad spend and a resulting uptick in sales or acquisitions is something else that has long frustrated B2B marketers, who are highly data-driven and usually less able to justify ad spend without hard results to support it. Lack of value chain transparency.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Paid Search Agency 69

Valasys

OCTOBER 21, 2019

Learn more on Reasons to use Emotional Analytics in B2B Marketing. Referral marketing, word-of-mouth marketing (WOMM) & customer engagement operate cyclically & the former two parameters acting as the causation of the optimized customers’ engagement & conversions also bear a positive correlation with the same.

WOMM 49

WOMM Word of Mouth B2B Marketing Work Management 49

Contently

JUNE 29, 2016

According to the Content Marketing Institute’s 2016 benchmark report , only 32 percent of B2B marketers rate their content marketing efforts as “successful.” college graduates to discern if having an internship prior to a first “real” job correlated to the length of time interns remained at their first employer.

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Brandwatch Marketing

SEPTEMBER 21, 2022

Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. Pinterest Analytics.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Inbox Insight

JUNE 12, 2024

A good benchmark is around 10-15%. The SQL rate reflects the percentage of leads that meet predefined criteria and are deemed worthy of further pursuit by your sales team ( Typical range: 50-70% ) The above ranges are general benchmark indicators and come from the over 1000 customers we have run digital content syndication for.

Lead Ranking 52

Lead Ranking Cost per Lead Lead Generation Sales Qualified Leads 52

Parse.ly

AUGUST 22, 2019

Get the big picture with video: On-site & off-site video analytics. A site alert is ideal for benchmarking how one post compares to your entire site, but you can also set up really specific alerts for the content that you manage. The big picture with video: On-site & off-site video analytics. Think of Parse.ly

Practices 40

Practices Tools Best Practices Social Media 40