Content Marketing Institute

APRIL 23, 2018

That is why it’s a good idea to establish sound measurement practices from the start of every program, enabling you to track, analyze, and optimize your content’s performance on a continual basis. Tracking, measuring, and managing the data. Deciding what to track. Establishing performance benchmarks to enable easier analysis.

Lead Scoring 106

Lead Scoring Lead Ranking Enterprise Management Template 106

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Linkedin 104

Linkedin Analytics Budget Programs Top of Funnel 104

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Linkedin 74

Linkedin Analytics Budget Programs Top of Funnel 74

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Common tool used: Google Analytics . . . #2: It’s important to establish a benchmark. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: These are super important, but hard to track without a tool.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Brandwatch Marketing

SEPTEMBER 21, 2022

Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. Pinterest Analytics.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Sprout Social

JULY 8, 2016

That’s why it’s important to benchmark and measure your personal branding efforts. It may feel weird at first, but setting a metric that correlates with your goal is important. Using Google Analytics, you can quantify and account for how many people are viewing your content and learn where they are coming from.

Ad Building 46

Ad Building Brand Identity Branding Peer-to-peer 46

Hubspot

JANUARY 13, 2014

Analytics, my friends. As someone who pulls together the monthly report for this very blog, I thought I''d share the metrics I track on a monthly basis (and for certain metrics, much more frequently) to report on the progress and success of our blogging efforts. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Brandwatch Marketing

FEBRUARY 2, 2019

Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. Pinterest Analytics.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Content Standard

OCTOBER 2, 2020

By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. To maintain the trust of peers, marketers must confidently hold the reigns when it comes to tracking their return on investment. But what is good ROI for marketing campaigns?

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. Influencer marketing may have limited tracking means, but it is still possible to calculate the revenue. It enables marketers to benchmark performance and justify investment. This way, it will be easy to correlate with your messaging and influencer’s content.

ROI 92

ROI Top of Funnel Planning Work Management 92

Salesforce Marketing Cloud

OCTOBER 12, 2023

Whether it’s customer response rates, leads in pipe, or quota attainment, there is always another metric to track. How to find and collect sales data How to track and act on your sales data A real-life sales data collection and analysis example What tools do you need to manage and interpret your sales data? The motivation for this?

Top of Funnel 105

Top of Funnel Work Management Marketing Management Budget Programs 105

Sprout Social

MARCH 2, 2020

They especially enjoy seeing a translation of social media numbers into revenue dollars, or at least growth in metrics that correlates with an increase in conversions. What you may not have seen until now is that this trend correlates with our increase in traffic from social.” Executives and other stakeholders like this kind of data.

Storytelling 126

Storytelling Analysis Buy Correlation 126

Hubspot

OCTOBER 2, 2013

If we want our emails to reach the inboxes and eyes of our target audiences these days, we need to care about how we are engaging via email with our contacts database. Gmail’s new email tabs are also used to track engagement. Positive engagement includes, but is not limited to: Clicking on the links in an email. Forwarding an email.

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

Sprout Social

OCTOBER 3, 2023

Due to its high volume, high velocity and high variety, it has the potential to generate a wealth of insights using the right analytics tools. Advanced data analytics filter out the noise from big data to extract the most important information. In the example above, industry benchmarks and previous quarter numbers can add context.

Lead Scoring 95

Lead Scoring Lead Ranking Social Media Work Management 95

Valasys

MAY 5, 2020

Measuring the top SEO KPIs for your business leveraging tools such as Google Analytics and Moz helps you in analyzing data about website usage and working continuously to improve your website as an ultimate weapon for optimizing sales conversions. Organic traffic can be measured by means of tools such as Google Analytics.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Hubspot

SEPTEMBER 13, 2023

Sales projections are critical because they allow companies to set realistic sales goals, track their progress over time, and estimate future revenue. Projecting sales (and revenue) helps business leaders make informed decisions about business operations and track their progress toward long-term goals and objectives.

Top of Funnel 63

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 63

Sprout Social

DECEMBER 14, 2018

All social networks allow you to pull data from their native analytics based on specific date ranges. The following data points can be found through native analytics or reporting via Sprout and should be front and center in your social media reporting: New followers. You can measure this easily in Google Analytics. Conversions.

Social Media 88

Social Media Template Media Ad Frequency 88

Martech Advisor

AUGUST 29, 2019

If you are a complete beginner, start by setting goals for your new E-commerce store – review the conversion benchmarks for your niche/industry , and set the goals and objectives accordingly. Simultaneously, keep an eye on competitor activities to see what is working for them. Marketing Analytics. Google Analytics.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. P.S. If you haven’t already checked out Google Analytics 4 , you’re missing out on some future-proof revenue optimization features that will serve you well even after Google phases out third-party cookies. Faster site speed correlates to better rankings.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. P.S. If you haven’t already checked out Google Analytics 4 , you’re missing out on some future-proof revenue optimization features that will serve you well even after Google phases out third-party cookies. Faster site speed correlates to better rankings.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Webbiquity

JANUARY 31, 2017

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Outbrain

DECEMBER 12, 2018

Your company’s data is 100% unique and only you can access it, which makes it an exclusive source in the eyes of reporters. Marketing analytics company Jumpshot identifies worldwide online behavior trends by tracking billions of clicks around the web. How are PR and marketing teams harnessing the power of internal data?

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

Convert

JANUARY 24, 2023

As a Product Analytics Leader was quoted saying: If you want to change user behavior, change navigation! I went further into analytics (where we’re tracking all the filter interactions) and what do you know, you could see a clear correlation between users that were landing on a specific collection and the filters they would use.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

Referral Rock

OCTOBER 9, 2019

We also track how well our posts are performing at the 1-month, 3-month, 6-month, and 1-year marks. Brady Balhorn of Checkerboard attests, “Google Search Console and Google Analytics will tell you everything you need to know. Benchmark your content against the competition. Multiple Factors.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

accelerate agency

MAY 11, 2022

Generating regular content will sustain your audience’s interest and help you stay relevant in their eyes. To help your SaaS business scale rapidly , accelerate agency’s growth marketing team will check if your content is optimized and identify key pain points quickly so you can get more eyes on your site and customers taking action.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

accelerate agency

MAY 11, 2022

Generating regular content will sustain your audience’s interest and help you stay relevant in their eyes. To help your SaaS business scale rapidly , accelerate agency’s growth marketing team will check if your content is optimized and identify key pain points quickly so you can get more eyes on your site and customers taking action.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

Sprout Social

MAY 3, 2021

Proving the value of social as a marketing channel means not only minding how you track your efforts but also how you approach your content strategy. While we all know that metrics matter , it’s easy to get lost in the weeds when there are so many numbers to track. Define your performance benchmarks. 1,000 clicks?

Social Media 116

Social Media ROI Media Top of Funnel 116

Hinge Marketing

JULY 21, 2022

Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Your website should be set up for conversion tracking by taking these steps: identify a landing page that highlights a service/job posting your business offers. Tracking & Attribution Tools.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

accelerate agency

OCTOBER 11, 2021

Generating regular content will sustain your audience’s interest and help you stay relevant in their eyes. To help your SaaS business scale rapidly , accelerate agency’s growth marketing team will check if your content is optimized and identify key pain points quickly so you can get more eyes on your site and customers taking action.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

Contently

AUGUST 30, 2022

Review your analytics to see which posts are performing well. A few questions to consider asking: Does Google Analytics tell you there’s a handful of excellent blog posts driving maximum traffic to your site? Influencer Marketing Hub follows this method every year when they release their benchmark report.

Content 218

Content Youtube Social Media Webinar Metrics 218

Contently

APRIL 9, 2024

Crafting stellar content is akin to laying down a killer solo track. Repurpose content when the data says so Review your analytics to see which posts are performing well. A few questions to consider asking: Does Google Analytics point to a handful of excellent blog posts driving maximum traffic to your site?

Content 78

Content Paper Copyright Youtube 78