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How to Get the Most Out of AdWords and AdSense  

Valasys

And in the realm of digital advertising, there is one giant that stands out among the rest: Google. As one of the largest digital advertising platforms, Google commands an impressive 37.2% Enter AdWords and AdSense – two of the most well-known and widely used tools in the world of digital advertising.

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What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Google Display Network Pitfalls. Only 5% of sites are removed per year and like nearly everything Google does, it’s an automated process.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

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Discovered

Kevin Indig

Google Discover is a gold vein for publishers: hard to find but carrying copious cash potential. The only one who reliably makes money is the shovel seller - in this analogy: Google. For Google, it's a way to compete against platforms like TikTok or Instagram, where serendipity is the glue that makes users stick.

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5 YouTube features to use to boost engagement

Sprout Social

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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12 Ways to Make Money From Your WordPress Blog

Optinmonster

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” To earn revenue from your content, you can run ads through Google AdSense or similar services. Start a YouTube Channel. Learn how to add Google AdSense to your WordPress site.

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YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know

Hubspot

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.

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