Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. In this week’s Future of Engagement, host Murray Newlands looks at the social media marketing Google did to launch its latest product and it serves as a sort of tutorial for SMM. Use your built-in advantages, like Google putting its own listings on the top of search results. Highlights. MORE >>

Fresh from Google on how Adsense works (those listings you see on other people’s sites) If you’re a publisher using Google AdSense on your website then you might be interested in reading the latest blog post from the AdSense blog which reveals Google’s revenue share model (AdSense for content and AdSense [.]. MORE >>

Google AdSense. Google AdSense. Other Notable: Sparse look, like Google brand. Examples Facebook Social Networks Buddy Media dell emarketer EMC Google Intel SAP SASB2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. Buddy Media. Buddy Media. Like Call to Action: No. Video: No. Dell Enterprise. MORE >>

Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Excellent Productivity Tips For Google Reader. There are no doubts about the fact that Google Reader is the best browser based RSS reader available. Master the Google Reader Keyboard Shortcuts. Google Reader provides some awesome keyboard shortcuts which let you save a lot of time while reading feeds. There are two ways in which you can view the feeds in Google Reader - Expanded view and List View. Google Reader. Adsense. MORE >>

So if your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. There’s also an option to prevent your site from being crawled but still enabling AdSense ads to work. To learn about how to create a robots.txt file, refer to this article from Google Webmaster Tools. Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. Say what?! Stay with us, folks. Why You'd Want to Keep Web Pages Out of Search Results. In one of two ways. Ta da! MORE >>