Writing on the Web

OCTOBER 18, 2010

Let’s say Fred is reading the news online, and his eye catches a picture of an ad: a business man driving to work in a red sports car. Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. It should be noted that all this takes place in seconds. Blog this on Blogger.

Content 100

Content Digg Tagging Marketing Proposals 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

Mobile campaigns that I have used typically have a higher response rate – I have seen our SMS messages get a 15-20% response rate which is huge if you think about that compared to standard banner ad response rates. Tags: Advertising Buzz Marketing Mobile. You really have a shot at getting some attention. Share this on Reddit.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Webbiquity

APRIL 29, 2010

A great list, though some promote use of the insidious nofollow tag. One of the fastest, easiest tools for adding photos to blog posts. As the title promises, links to more than 100 WordPress resources for tasks like SEO, creating a unique design, adding dynamic Javascript search bars and much more. Photo Dropper. Tweet This!

Tools 100

Tools Tips SIC Best Practices 100

Buzz Marketing for Technology

OCTOBER 6, 2010

Ads – Facebook Ads is a business model similar to Google AdWords (which is one of the best ad models out there) but it takes that ad platform to the next level. Tags: Advertising Applications Commerce Facebook Online Advertising Social Networking behavioral targeting. Email this to a friend? Share this on Facebook.

Facebook 100

Facebook Social Networks BtoB Digg 100

Webbiquity

FEBRUARY 10, 2011

Robyn-Dale Samuda offers guidance on navigation setup, image tagging, sitemaps, permalinks, plugins and more for search-optimizing a WordPress site or blog. Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

NOVEMBER 9, 2010

79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). Neuroscientists Discover “WIIFM&# Center in Brain… Tags: About Blogs Attracting Clients Content Marketing Online Marketing blog content blog writing brain science content marketing with blogs neuromarketing.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

AUGUST 16, 2010

Heck, even adding hyperlinks breaks up the text in a blog post. If Your Blog Writing Stinks… Tags: About Blogs Attracting Clients Content Marketing On Writing Better blog content blog writing content marketing with blogs visual aids Writing for the Web writing on the web. Remember the statistics about communications ?

Digg 100

Digg Buzz Blogger Class 100

Webbiquity

FEBRUARY 4, 2011

failing to test, failing to properly tag non-Google paid search campaigns, and one I’ve seen a few times—failing to track on-site search. The 9 Most Common Google Analytics Mistakes by Timberline Interactive. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g,

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

NOVEMBER 15, 2010

The only way to differentiate a company’s products and services is through adding emotional value. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. This is key to success. Otherwise, your offers will not stand out above the crowd in an increasingly commoditized world.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 29, 2010

Invite the viewer to engage with you further by adding a call to action. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion Pathway to Profits blog writing content marketing tips content marketing with blogs persuasion Writing for the Web. Be entertaining, educational or both.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

MAY 18, 2010

Alex Lucas explains how to combine data from Google Analytics and Google AdWords to “get a (more) detailed picture of the performance of…ad creatives and keywords.&#. New Google Analytics Features Can Help You Track Your Social Media Success & Failures by Social Conversations. Some are easy (e.g. Share this on del.icio.us.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

APRIL 7, 2010

Noah Elkin walks through how to use testing, match types, ad text optimization and other tactics to improve search marketing success. A guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM. How to Get Listed In Google Local Map Ads by PPC Hero. ** 5 Stars.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 10, 2010

Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find “super converters&# —combinations of keyword phrases, ad copy, and landing pages that align to produce “enormous profits.&# Researchers: paid search ads don’t get as many clicks as believed by Econsultancy.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

JANUARY 4, 2010

Charlie Brown and the Peanuts gang running an ad agency. Ads that never should have seen the light of an LCD screen. A Charlie Brown Ad Agency. The Freakiest Ads of 2008, Final 4 by AdFreak. Example: “Another ad brags about a car that takes you ‘ beyond your destination.’ What do you have to do?

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Writing on the Web

SEPTEMBER 9, 2010

1) Putting ads on your blog. You can sign up for Google Ads and Adbrite , which are two of the most well-known. The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. You can also sell links in your articles with companies like TNX.net or Text Link Ads.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

AUGUST 2, 2010

Ad people, however, copywriters and marketers don’t use this approach. The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. Business professionals approach online content marketing and writing for the web with this mentality.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Subscribe to the comments for this post? Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Anything Goes Marketing

JULY 23, 2006

For example, I've added a new link to the bottom of each blog post that allows you to submit my post to the popular social networks like Digg. Technorati tags: SEOmoz , web traffic , emarketing , social marketing , Mashups Please feel free to!

Traffic 100

Traffic Digg Emarketing Social Networks 100

Writing on the Web

JUNE 21, 2010

In the past, I used Dreamweaver to create web pages, but it gets complicated coding in HTML, and adding graphics is time-consuming. So I wrote the sales copy, added a few graphics, and hit publish. First thing I tried to do was create a registration page using my Wordpress site on this blog. It looked crappy. Share this on Bebo.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Anything Goes Marketing

SEPTEMBER 11, 2006

Don't know what Digg or Del.icio.us Why do I see advertisements (like Ads by Google) all over these pages? These are called AdSense ads and they serve up advertisement links based on the content of the web page you are on. Tags: comments blogging Adsense. are (see my icons at the bottom of this post)? What is a blogroll?

Adsense 100

Adsense RSS Digg Blogger 100

Webbiquity

FEBRUARY 14, 2010

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Share this on del.icio.us. Tweet This!

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Digg : Delve into this library of articles on almost every topic. Delicious : Share interests and articles through tagging and networking. Strategy, message and audience are just some of the factors that come into play when deciding which social network should be added to your arsenal. Build credibility within your industry?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Writing on the Web

NOVEMBER 4, 2010

Post types, categories and tags – why you don’t have to reinvent the blogging wheel. Dos and don’ts for adding images – make your posts easier on the eyes. Tags: About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Teleclasses & Seminars. Week Two: Crawl Before You Walk. Blog this on Blogger.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Webbiquity

APRIL 19, 2010

Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Budgets consequently must shift from buying one-way media to adding personnel or supplementing staff with outside experts who can successfully engage potential buyers in product conversations. ROI was a simple calculation.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Writing on the Web

JULY 28, 2010

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? That’s what researchers wanted to find out.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Webbiquity

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&# Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JUNE 17, 2010

No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Sweet new white paper to go along with it as well. Post on Google Buzz.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

NOVEMBER 23, 2010

You can’t get that from a print ad. Tags: Social Media Marketing Alice Elliott Ambal Balakrishnan blogging J-P De Clerck Jennifer Kane Jill Konrath Judy Grundstrom Paul Dunay social media growth social media research social mediasphere social networks Tony Karrer. Got your own reasons to be thankful? Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

JULY 2, 2008

This video has been added to your favorites. The video has been added to your playlist. Added: June 30, 2008. Added: June 30, 2008. Added: June 30, 2008. Tags: LinkedIn. Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ). Remove from Favorites.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

WebMarketCentral

JUNE 26, 2007

sites added 1% to 3% to total traffic—but had larger indirect benefits on traffic, such as through blog exposure and SEO). social tagging-driven traffic contributed by each site (e.g. 5) Digg 6.5% Plain interface and separating tags with spaces rather than commas is a minor annoyance. social tagging sites.

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Writing on the Web

JULY 27, 2010

Design : Clearly identified tag line to explain who the blog is for, what the benefits are from reading it, and who the author is. This added step is building his reputation and forging connections. Formatting : Need images, graphs, charts, short videos, mind-maps to draw the readers eye. Design : No author photo (or worse, no name!).

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Webbiquity

MAY 20, 2010

Gary Hayes muses about the value of “top&# lists, and the motivations of those who create them, then provides his own semi-scientific list of the best best-of lists from sources like Ad Age, Junta 42, Evan Carmichael and Mashable. SpotMixer and Google Pair to Offer Self-Serve Online Video Ads by ClickZ. Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Mark it down people. Tweet This! Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

JANUARY 10, 2010

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.

Adwords 100

Adwords Tips PPC Tactics 100

Writing on the Web

JUNE 15, 2010

And this list could go on and on with other people adding their own reasons why Twitter is so powerful. Tags: Attracting Clients Content Marketing Online Marketing Social Media Stuff blog marketing blog traffic business blogging content marketing with blogs social media marketing. Add this link to Box.net. Share this via Buzzster!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100