Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

SendX

MARCH 18, 2021

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” One blogger, Bryan Harris, did just that to build his email list from scratch. In our example, notice that the blogger started his email by emphasizing that he planned to find and share “cool” places to “hang outdoors.”

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Hubspot

DECEMBER 14, 2018

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. The 15 Best Free WordPress Themes for Bloggers in 2019. Kale is built for food bloggers. Key Takeaways: Ideal for food bloggers. Built-in social media menu buttons.

Blogger 90

Blogger Best Practices Display Merchandising 90

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. Blogging SEO Stats Only 38% of bloggers are updating older articles. 34% of bloggers say that updating content produces strong results. 94% of travel blogs sell advertising.

Statistics 96

Statistics Paid Content Stats Blogger 96

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Webbiquity

APRIL 18, 2024

These tasks take time away from the value we could potentially be adding in our business. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Yes, it’s an ad. Affiliate sales support independent publishing.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Blogging Supports Social Media Marketing.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Biznology

MAY 22, 2015

Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Today’s bloggers have easier ways to promote you, though, and they are usually more effective. Take a look at a few ways to use bloggers in your content marketing strategy: Hire them to write.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Webbiquity

OCTOBER 11, 2022

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Use Social Media Platforms to Your Advantage. Improve Your SEO. If you have an opt-in policy (and why wouldn’t you?), Partner With Influencers.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Writing on the Web

FEBRUARY 21, 2013

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. I could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics. I don’t mean you should go over board and use the keyword ad nauseum ).

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work. I’m excited + terrified!

Social Media 106

Social Media Consulting Media Work Management 106

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 133

Social Media Paid Content Social Marketing Advertising Agencies 133

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Done right, both social media engagement and influencer outreach are personal, person-to-person. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business. That matters.”.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Anyword

SEPTEMBER 22, 2022

Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. Because the blogger or writer receives commission when someone engages with their content, an affiliate link may not be 100% unbiased. For social media? Disclosing Links on Social Media. ad #sponsored #affiliate.

Blogger 98

Blogger Ad Frequency Content Transparency 98

Webbiquity

NOVEMBER 22, 2022

Here are some of the best Cyber Week deals, across CRO, social media, email marketing, and other task areas. Ad Intelligence. Brand Monitoring and Social Listening. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. OptinMonster. SmarterQueue.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. What Are Social Media Influencers?

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Navigate the Channel

NOVEMBER 14, 2017

As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Savvy companies are already pitching social media influencers to work with them. Using Publishers as Influencers.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use. Post on Social Media. Useful for optimizing content for search.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

JULY 8, 2021

And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today. ad posts on Instagram. The affiliate promotes the seller via content such as social media posts, blog posts or marketing emails directed to their customers.

Ad Building 134

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 134

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Sword and the Script | B2B

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

BenchmarkONE

NOVEMBER 24, 2021

It has been around for decades in various forms, but the internet and social media have revolutionized it. However, social media proved to be the fastest, most effective, and most common channel for employee advocacy. Employee Advocacy on Social Media. Adding More Human Element to Your Brand. Here is why.

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. You may get an engaging ad draft that reads like a haiku or a blog post that takes time to digest. “I’m still selling, but it’s not an ad.”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

readwrite

OCTOBER 19, 2011

WordPress.com bloggers. Federated Media positions WordPress advertising as a more focused alternative to social media buys. The campaigns are content-driven, offering sponsored content curation, sponsored posts and semantic conversation targeting for ads. billion ads so far this year. At the Web 2.0 What does Web 2.0

Blogger 40

Blogger Web 2.0 Paid Search Agency Long Tail Marketing 40

Convince & Convert

APRIL 27, 2014

image from BigStock.com As social media matures, the problems we solve for our clients at Convince & Convert have changed. Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics.

Social Media 159

Social Media Allocation Media Paid Search Agency 159

Sprout Social

MAY 2, 2017

Despite social media’s proven track record, there are still some companies who aren’t quite sold. Maybe you have questions about the value you’re getting from it or even the benefits of social media for your business. Benefits of Social Media for Branding. Social media gives you the perfect platform to do it.

Social Media 111

Social Media Social Marketing Media Business 111

ClearVoice

OCTOBER 14, 2022

80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Bloggers are writing longer articles but are publishing less often ( Orbit Media Studios ). 97% of bloggers promote their content using social media ( Statistica ). 71% of bloggers update old content ( Orbit Media Studios ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. Among these social media sites, Twitter is the most active regarding hashtags.

Tips 84

Tips CMS Development Blogger AIO 84

Magisto

APRIL 9, 2019

We get it, Facebook ads can be confusing. “How can I make my Facebook ads more effective?” Meet our experts: Shelby Cunningham, Digital Marketing Strategist, Sprout Social. Justin Marshall, Social Media Manager, webFEAT Complete. Chen Lilienthal, Social Media PPC Manager, Magisto. Let’s get to it!

Paid Search Agency 76

Paid Search Agency Ads Tips Campaigns 76