Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

KoMarketing Associates

JUNE 26, 2018

Sixty-three percent have benefited in the form of social shares, and 56 percent have received an advantage in the form of mentions from media, PR, influencers and bloggers. Marketers Remain Dedicated to Original Video Content. In terms of original content, marketers appear to be focused on video, according to previous research.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. And so I would run ads and landing pages and I get three orders in a row from a new ad. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Sword and the Script | B2B

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? . >>> Give our services a try.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. A few times we added mid-year predictions too. As editor-in-chief, my resolution is to improve alignment between the sales and marketing teams at Contently. In December, we put out a call for content marketing resolutions.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Navigate the Channel

JANUARY 3, 2023

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. You are trusted to deliver newsworthy and accurate information and they’re trusted to connect with you to go deeper for additional content. They lack a local or industry angle.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Hubspot

JULY 26, 2016

was as easy as two letters: PR. These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. The PR job has changed dramatically in the last decade. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

ClearVoice

APRIL 25, 2022

Successful on-page SEO activities should focus on developing relevant, valuable, and compelling content. In other words, sites with content demonstrating their expertise, authoritativeness, and trustworthiness. That content is an important part of your on-page SEO, allowing you to reach for the SERP brass ring.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Biznology

JUNE 13, 2017

While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets. That’s why we collect such an extensive amount of content into every one of our SMNRs — check out the one we did for Skinny & Co.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. Influencers are experts.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Webbiquity

MARCH 3, 2017

Link building today, also sometimes referred to as digital PR and outreach, is an SEO tactic with the aim to increase page ranking by “earning” backlinks from high-authority websites as well as linking out to high quality sites. Links from spun content. When you link to other websites, ensure it is a useful link.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 76

Paid Content Promotion Marketing Websites Webinar Metrics 76

Sprout Social

JANUARY 24, 2024

Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M unique users in the UK.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Biznology

JUNE 3, 2014

The moment you spend the money and your ad runs, that is the moment it is either gone to the grave or becomes a patient existing on life support. What’s better, when the campaign is over and the client “turns off” our tap, the content continues living and isn’t just shut off like it is with banners, buttons, and contextual advertising.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

KoMarketing Associates

MARCH 7, 2013

Former artillery officer, Madison Avenue ad man. SM/PR/Marketing/SEO/Brand ninja. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Content Marketer of the Year winner.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Onalytica B2B

APRIL 11, 2017

Content marketing is also a long game. You’ll need the right influencers, compelling prize giveaways, and budget to split between ads and influencer acquisition. Social Advertising : By using influencers in conversion-led social advertising (particularly visual ads), you’re hooking a user in with the familiar face.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. This requires you to develop a content marketing strategy for your new business. You don’t have to make your content all about the launch.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Writing on the Web

JUNE 19, 2013

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. b) Download the Google Chrome PR plugin. b) Download the Google Chrome PR plugin.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

seo.co

MAY 2, 2021

Without these tools, you might get stuck in an endless cycle of writing content , getting permission to post on other sites, and getting rejected hundreds of times over until something sticks. See which websites are linked to which content. Don’t disavow links simply because you don’t like the site, are new, or have low PR.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies. ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Convince & Convert

MAY 7, 2013

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. The difference is the second one is much more compelling to someone who doesn’t know what great content you offer. Human beings are visual creatures.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

nDash

FEBRUARY 17, 2019

From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy. And (hopefully) these sessions: Branded Content: Using Content to Engage with Your Audience and Influence Positive Change.

Conference 94

Conference Planning Content Marketing Content 94

Walker Sands

NOVEMBER 19, 2020

Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters during this tense time. To add the PR perspective, VP Kelly O’Brien joined the conversation, hosted by Manny Veiga. The issue they face is one of shelf space.

Media 52

Media PR Paid Search Agency Advertising Agencies 52

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? We’re living in an era of content saturation. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp. BuzzStream.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Convince & Convert

MARCH 9, 2016

It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder to promote branded content, that brands are looking for new ways to reach their audience. So what happens when the influencer becomes popular and is inundated with PR requests from brands?

Trust Marketing 112

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 112

EveryoneSocial

AUGUST 13, 2018

In short, value-added information, coming from an expert source point of view. But all of these things can (and should) be achieved through classic content marketing as well. Authentic PR. Yes, thought leaders engage in PR. For the most part, this is not the old school PR of hype and promotion. Let me explain.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

nDash

JUNE 30, 2022

Journalists, freelance writers, content creators, and others must ensure that they’re appropriately reviewing and vetting sources they’re considering citing in their work. JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. Simple Steps for Vetting Sources.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52