SmartBug Media

MAY 22, 2020

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. There’s no magic formula that PR and communications pros can use to respond to the crisis we’re living through. PR Lessons from COVID-19’s Early Consequences.

PR 105

PR Inbound Marketing Planning Thought Leadership 105

Top Rank Marketing

NOVEMBER 10, 2023

Rival IQ Google Ads Editor version 2.5 rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced.

Advertising Benchmark 132

Advertising Benchmark Marketing Report B2B Marketing Linkedin 132

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Efficiency 192

Efficiency Design SME Budget Programs 192

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Organic search has grown from 14 to 19%, which means readers seek and find Forecast content. How could we ever break through?

Forecasting 329

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 329

Biznology

MARCH 14, 2017

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. Don’t let that happen.

PR 163

PR Twitter Public Relations Youtube 163

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

ClearVoice

MAY 14, 2024

Content production is collaborative, not a one-person show. You need an entire crew of talented people working toward one common goal: craft clear, compelling content that achieves the desired results. The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative? Solid research.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Convince & Convert

OCTOBER 1, 2014

Image via BigStockPhoto.com In the olden days before the Ad Tech revolution , back when advertisers were counting the number of drivers passing a billboard on a Tuesday as a metric for success, PR and marketing rarely combined forces to prove ROI. And neither marketing nor PR can do that. Read the whole entry. »

PR 167

PR ROI Social Media Social Marketing 167

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 189

Ethics Social Media Trends Copyright 189

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Content marketing and digital marketing will be eliminated next.

Marketing AI 116

Marketing AI Paid Search Agency Work Management Marketing Management 116

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. You have the personnel and the resources, so why not pump out as much content as you can? Without some thoughtfulness, content can fall flat or even cause damage to a brand.

PR 140

PR Marketing & Strategy Practices Business 140

BDB

MARCH 1, 2024

In fact, research shows that today, 47% of people said they spend more time researching B2B purchases than they did in the past and 55% rely more on content to research their purchasing decisions. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

In fact, research shows that today, 47% of people said they spend more time researching B2B purchases than they did in the past and 55% rely more on content to research their purchasing decisions. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. As targeting gets more complex, branding and PR will be what allows businesses to be sought after, without having to hard sell to cold leads. Data incentivization.

Paid Search Agency 143

Paid Search Agency Ads Enterprise Management Marketing Management 143

Content Standard

AUGUST 19, 2021

Too often, content marketing is treated as something separate from the rest of your brand’s marketing. As a result, brands lose out on opportunities to amplify their content marketing efforts and support initiatives across the full marketing and sales organization.

Paid Search Agency 129

Paid Search Agency Planning Content Marketing PR 129

BDB

NOVEMBER 8, 2023

In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. However, is B2B PR just as good as its ability to demonstrate its impact? Measuring the return on investment (ROI) of PR efforts has long been a challenge for the industry.

PR 26

PR Campaigns B2B Thought Leadership Advertising Agencies 26

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. Bhutan Tourist Board: The power of research.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Anywho, your company is on its way.

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

Brandpoint

AUGUST 17, 2022

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? Remember that many people are turned off by the negative tone of political ads.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? Remember that many people are turned off by the negative tone of political ads.

PR 139

PR Distribution Paid Search Agency Content 139

Content Standard

AUGUST 29, 2019

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. .

PR 84

PR Outreach SEO Brand Identity 84

Scoop.it

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

Curation 101

Curation Ad Frequency Content Marketing Content 101

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 288

Budget Programs Paid Search Agency Content Marketing Planning 288

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. It’s true that content marketing is an investment, which I’ll explain properly in the next section.

PR 71

PR Content Marketing Case Studies Content 71

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Not sure where to begin? What does this mean?

PR 152

PR Social Media Studies Media 152

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 114

Marketing AI Content Marketing Planning Ethics 114

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Champion Communications

APRIL 30, 2020

People Hate Ads”. Communications services go beyond earned media, branching into crisis communications, content creation and campaign development. The PR industry is less rigid in the services they offer, focusing more on holistic thinking and creativity in order to add true business value.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation PR Demand 48

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 77

Marketing Management Vendors Studies Top of Funnel 77

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview. And sometimes it lives under Growth.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Convert

JANUARY 17, 2024

It relies too much on people’s clicking ads and organic results. listing your competitors or their products) Invest in high-quality PR. listing your competitors or their products) Invest in high-quality PR. Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162