Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. I think that ad tech has always been one of the early adopters of content marketing because it had to create a lot of content to just explain the industry to people.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

SmartBug Media

JANUARY 8, 2020

The more popular types include text messages, in-app notifications and social media ads. But don’t just take our word for it: Mobile ads with geofencing have double the click-through rate. 71% of consumers prefer a personalized ad experience. (It's estimated that are more than 5 billion smartphone users today.).

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

Sana Commerce

FEBRUARY 21, 2023

Wish lists Give your buyers the options of adding items to a wish list or favorites list. For example, you can use the data you have on a segment’s industry, order history, size or frequency, and begin your story. With this information, you can display or restrict approval actions depending on the role of this person.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting. Account engagement.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Schubert B2B

AUGUST 20, 2018

For example, if you offer weekly and monthly subscriptions, let them know what they need to do to change their email frequency. When writing a blog post, you can include a link (what’s called an in-line CTA) in the text to a relevant eBook or white paper. Are you offering a video, white paper, eBook?

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Know if you’re big enough and have lots of muscle, you can spend millions on TV ads and direct response marketing. Well you could ask the same of content.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Assets like e-books, white papers and ultimate guides are typically keyword-rich and extensive.

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

Schubert B2B

FEBRUARY 5, 2019

Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. For example, you could assign 5 points for an email click and 10 points for a white paper download. Paid social: people who visit from paid ads.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. For example, you could assign 5 points for an email click and 10 points for a white paper download. Paid social: people who visit from paid ads.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. With that sweet, sweet $100,000, I’d buy some ads to market my marketing content. 50,000 increase?

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. They launch with great fanfare and optimism, only to gradually diminish in frequency until they die on the proverbial vine altogether.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

B2B Marketing Analytics

APRIL 3, 2022

Given the connected world we live in and how we gather information, for every closed deal, numerous marketing touches are involved from web engagement (visits, clicks) to email engagement, to webinars, e-books, white papers, in-person events, and the list of possible touches goes on and on. All those get answered now and on the fly!

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Launch Marketing

AUGUST 10, 2017

Here, you’ll want to measure and evaluate your activity in terms of frequency and type (e.g., Calculating ROI for your paid social ads differs from ROI from organic postings and engagement. Paid social ads are tied to a monetary cost and are typically used to drive certain actions (e.g., a white paper download).

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Schubert B2B

FEBRUARY 5, 2019

Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. For example, you could assign 5 points for an email click and 10 points for a white paper download. Paid social: people who visit from paid ads.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

DivvyHQ

MAY 8, 2019

After working with nearly 100 brands on developing their content marketing strategy, we learned that the companies that execute a publishing frequency of 2-4 articles per week saw the best (and even predictable) increase in traffic and leads. Second, we added a couple of writers to our team. Providing Value and Efficiency.

Paid Search Agency 89

Paid Search Agency Enterprise Management Work Management Marketing Management 89

Content Standard

SEPTEMBER 24, 2014

New evidence shows that higher-quality content may have more to do with stronger search rankings than previously thought, according to a white paper from SearchMetrics. Keyword strategy, including keyword-term frequency, is still critical to SEO success. Many of the foundational components of SEO content remain relevant in 2014.

Paid Content 40

Paid Content Work Management SEO Ad Frequency 40

Optinmonster

FEBRUARY 21, 2024

We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. On the other hand, when you stop paying for ads, the traffic stops. Aside from paid ads, don’t forget the traffic source that you (hopefully) already have– your email list!

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Metadata

SEPTEMBER 1, 2022

Not just paid ads or ABM. If only demand gen was as easy as running some paid ads, generating some pipeline, and converting it to revenue. Paid media includes things like pay-per-click ads, paid ads on social media, or ad space that you pay for in videos, podcasts, and other recorded mediums. Paid Media.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

NetLine

APRIL 19, 2019

Our guide to contract management, which is a 101-level white paper describing how enterprise contract management works across a variety of industries. Since we use NetLine for top of funnel engagement, we measure accepted contacts added to our database, campaign influence pre-opportunity, and campaign influence on won deals.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

NuSpark Consulting

JULY 9, 2010

Examples: Full page ads to half page ads; Reduce costs for pay-per-click if lack of quality traffic. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. Your current advertising plan. Other areas.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Examples: Full page ads to half page ads; Reduce costs for pay-per-click if lack of quality traffic. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. Your current advertising plan. Other areas.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Webbiquity

DECEMBER 11, 2013

.” At the base of the pyramid is curated content, “which is relatively low effort and lends itself to high frequencies,” with each higher level representing formats which require greater effort and should be used with correspondingly lower frequency. This was post #3 of Content Marketing Week on Webbiquity. #1:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Valasys

JUNE 13, 2019

45% of the marketers have gained customers through LinkedIn (Source: Quick Sprout) & 65% of the B2B companies have acquired customers through LinkedIn paid ads (Source: HubSpot, 2018). These actions include the ones as follows: Total downloads of white papers, case studies, e-books, industry reports, etc.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

JULY 26, 2021

Paid social media advertising entails paying to have your ad displayed in front of the appropriate user, at the perfect point, in the perfect place. Share the platforms you’ll be using, as well as the timelines, frequency of postings, and the amount of money (if any) you’ll be spending.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Content Standard

SEPTEMBER 19, 2015

Instagram is keeping its focus on visual content as always, announcing a number of features like landscape image support and 30-second video ads. Think of these like quick white papers in video form. Knock out a few of these to fill your content calendar!

Social Media 40

Social Media Video Marketing Media Ad Frequency 40

Convince & Convert

JULY 29, 2012

” white paper. And in that way, it’s more like email – keeping your brand top-of-mind among people who have requested it – than it’s like banner ads and TV and Google Adwords, yet we keep banging our head against the wall trying to unlock social media ROI from the perspective of net new revenue.

Social Media 140

Social Media ROI Media Correlation 140

Content Standard

APRIL 26, 2018

But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps. When added up, it turns into one million new social media users every day—whoa.

Social Media 91

Social Media Statistics Social Marketing Marketing & Strategy 91

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Guess what?

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Hinge Marketing

SEPTEMBER 11, 2013

Topping the list is SEO, web analytics, blogging, usability testing, white papers, social media (LinkedIn and Twitter) and email marketing. Advertising, either through banner ads or pay-per-click (PPC), trended toward the bottom of the list. More than 80% of high-growth firms redesigned their websites within the last year.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Anyword

APRIL 4, 2019

This year, in addition to custom content with affiliate links, BuzzFeed has started offering a new shoppable ad unit for relevant shopping posts. They’ll not only increase the frequency of current shows, but also introduce new, standalone podcasts. NBC News and MSNBC are also expanding their podcast teams before election season.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Albacross

NOVEMBER 4, 2021

Buyers are searching for your products before they come inbound – reading a blog post, downloading a white paper, and checking similar use cases online. Frequency: how often they visit your website. Relevancy: which pages and type of content they have checked.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. Ad Industry Metrics. Your campaign frequency has now gone up significantly. Rx: Cap your frequency to match your consumers preferences, and if they do unsubscribe, offer to reduce the frequency to a minimum. WHITE PAPERS. ); //. ); //.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats. Search Network PPC Ads. Implement the Latest SEO Techniques.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

LeadSquared

JANUARY 28, 2015

You would probably be spending money on Google and Facebook ads. Spend money on ads. The frequency of the blogs would depend on the quality of the content. What should be the frequency of sending mailers on a monthly basis? Which platforms should we use, apart from Google & Facebook, to generate leads? Question 9.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Launch Marketing

MAY 1, 2024

Gated assets such as eBooks, white papers, guides and webinars drive lead generation. Ads are also versatile. Social media ads are great for reaching key decision-makers. Search engine ads, like Google Ads, can reach a wide audience and generate results via searches. Remember to consider your objective.

Paid Content 116

Paid Content Campaigns Account Based Marketing Marketing Strategy 116

Biznology

FEBRUARY 5, 2013

With a newsletter, you need to become the best parent possible: your newsletters need to go out exactly when you say they will, at the frequency you promise, and with a consistency of quality, voice, generosity, and vision that cannot be done in half-measures. Ford builds fan-driven, personalized social media site.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

The Point

APRIL 23, 2020

Consider adding segmentation (a separate track for a key persona, for example) as a way to add relevance and increase click-through rates. With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Lead to MQL) and identify emails or even entire tracks that might need a refresh.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263