Digilant

APRIL 23, 2024

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. YouTube Music: In 2024, YouTube Music and Premium crossed 100 million subscribers. Likewise, audio ads drive 24 percent higher recall on average than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Sprout Social

MARCH 16, 2022

If your goal is awareness, if it’s an ad, if you want your video in front of thousands of people—views are more important.”. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Average view duration.

Video Marketing 117

Video Marketing Youtube Click Rate Allocation 117

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. Paid Social Media Strategies for B2B.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. While frequency can get you faster results, consistency is what prevails. Once a week? One a month?

Content Marketing 210

Content Marketing Work Management Paid Search Agency Marketing Management 210

Oktopost

JULY 30, 2020

It’s easy to see that we are witnessing a golden age of online, digital-only events. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Hubspot

AUGUST 2, 2018

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Scoop.it

MAY 20, 2020

Here are the first two sections of one of his recent emails: And here’s the second half: As you can see, he shares a mix of his own content (a free challenge, a YouTube video, and a podcast episode) and third-party content (article from Inc.com, a marketing tool recommendation). Drive event attendance. Promote a blog post series.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

KoMarketing Associates

APRIL 23, 2019

However, if they wanted to showcase their company culture a little bit more, they could create an Instagram account that shows their employees travel pics or photos of around the office and other company events. This includes your social media content as well as content your publishing on other platforms, such as YouTube or your blog.

Paid Content 141

Paid Content Social Media Media B2B 141

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). On top of that, many of the media measurement approaches (e.g., Deepening consumer insights.

Lead Ranking 94

Lead Ranking Lead Scoring Work Management Paid Search Agency 94

Sprout Social

FEBRUARY 24, 2022

Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Include posting frequency and the number of channels you managed. Highlight hard and soft skills.

Social Media 101

Social Media Template Media Cross-Selling 101

Optinmonster

NOVEMBER 3, 2021

Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. You can also get this content on your website by adding a social media feed. YouTube : long-form videos that are entertaining or informational (product/service demonstrations, how-to’s, tutorials, etc.). YouTube video: Up to 30 days.

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Here, I’ll distill these lessons and apply them to social ads. You’ll learn how to optimize your ad creative, targeting, and format for the best results. Using social ads to reach your entire audience is a huge waste of budget.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Engagio

MAY 29, 2017

Advertising in ABM is very different from the broad ad campaigns that blanket websites where some of your prospects may or may not spend time. Instead, ABM advertising waits for the contacts in your chosen accounts to visit a page, and then serves an ad that’s relevant to their situation and their stage in the buying cycle.

Account Based Marketing 59

Account Based Marketing Budget Programs Advertising Agencies ABM 59

Biznology

DECEMBER 9, 2016

Would a YouTube tutorial from a designer really help them connect with you? Maybe they respond well to humorous posts and ads, or maybe they prefer informational correspondence. Whatever the frequency, the important part is to be consistent and keep track of data like the date of your last interaction and the outcome.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. No ad options are available yet, but Instagram may be working on this. Offer a “How-to” tutorial like the kind you’d find on YouTube.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. Use webinars to supplement live events. Live events offer a great opportunity for B2B sales.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

LeadSquared

NOVEMBER 22, 2019

Pay per Click ads are real puzzlers of the marketing world. What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? It does not exclusively depend on the top of page bid option in Google Ads, you may also want to consider quality score, CTR and conversion rate. Well, I’ll be honest here.

PPC 52

PPC Lead Ranking Planning CTR 52

Valasys

MARCH 2, 2020

With omnichannel remarketing campaigns done right, there are chances that your customers will return & buy from your brand, especially under the circumstances where they added the items to their carts & the abandoned it. The company also witnessed a 161% increase in the conversion rate compared to the nominal ad campaigns.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Optinmonster

MARCH 16, 2020

Bonobos give their subscribers a chance to update their frequency preferences when they click “unsubscribe” in an email. Unless people travel across the country or the world to attend your events, you probably don’t want to blast your entire email list every time you have an in-person event in a particular city.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Anything Goes Marketing

APRIL 7, 2010

From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. If the email content is relevant based on a prospect’s recent behaviors, then increased frequency becomes a non-issue.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

NuSpark Consulting

JUNE 8, 2013

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. look it up. Doubleclick.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Launch Marketing

SEPTEMBER 12, 2018

Twitter and Instagram are also quite popular, and YouTube is another platform to consider – especially if you are adding video marketing into your mix. Take note of what kinds of posts they are posting, the frequency, how much internal vs. external content there is. What assets would we offer in social media ads?

Social Media 63

Social Media Practices Media Marketing & Strategy 63

Valasys

JUNE 19, 2020

Remember that to scale-up your email marketing during coronavirus, not only you need to tweak your email marketing messages to make them more personalized and empathetic but you also need to keep the frequency of email deliverances apt. Do Something Out of the league – show your customers that you care, be action-oriented.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Sales Engine

JANUARY 25, 2016

That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Know if you’re big enough and have lots of muscle, you can spend millions on TV ads and direct response marketing. Focus on developing an audience and give them the type of content they want, at the frequency they want, on the platform or channel they want.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Valasys

JULY 21, 2020

Capitalizing on Social Media Ads. Customer Lifetime Value is the summation of the average transaction amount of a customer, his annual purchase frequency, and the expected years of relationship. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Contact us to fine-tune your B2B marketing and advertising endeavors.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Valasys

SEPTEMBER 4, 2019

Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. The main question for the marketers is how to allocate the budget for ad campaigns on each of the social media channels & whether being on all of them at the same time serves the purpose.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

EveryoneSocial

AUGUST 2, 2022

There’s an emotional trust built over time, which can’t be improved just by spending more ad dollars or trying to increase conversions. Although it’s amazing when C-Suite leaders post on social media , write articles, speak at events, and appear on podcasts, it’s not always realistic for every leader to do it all at a high frequency.

Ad Building 52

Ad Building Brand Identity Branding Word of Mouth 52

Valasys

AUGUST 1, 2019

The latest changes in the LinkedIn algorithm have impacted the “best time” for the posts to be published on the platform, frequency of the posts, as well as the best practices for optimizing the Content Marketing Score (which now needs to assimilate video marketing capabilities). Sponsored Content, Sponsored InMail & Text Ads.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hubspot

JUNE 24, 2016

Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. Even the best content needs a paid lift to catch readers and increase view frequency to improve engagement and conversion.

Marketing Analytics Tools 51

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 51

Martech Advisor

DECEMBER 13, 2019

Over 40% of people globally say that they have bought a product discovered on YouTube. To leverage social media channels such as YouTube, Instagram, and Facebook for videos to increase brand recall, consider a viral video marketing strategy in 2020. Or, is your audience talking about a recent event? How Does a Video go Viral?

Viral Marketing 58

Viral Marketing Youtube Facebook Video Marketing 58

Anything Goes Marketing

AUGUST 7, 2007

If that's the case, lets make sure that we know what we're getting ourselves into ahead of time and if we do need to wait, provide some added value. They should control the type of email, the frequency and the content. If there was a TV or something so I could watch a sporting event while I wait. Get creative!

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new). as well as landing pages, forms, and so on.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. Source ) Facebook ads performance: Facebook ads get an average CTR of 0.90% across all industries. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5%

Statistics 52

Statistics Ads Facebook Marketing & Strategy 52

Hubspot

OCTOBER 14, 2015

By adding perspectives and voices from others to your content mix, you’ll save time and generate new buzz around each piece of content you publish. Use a post to make a YouTube video. These numbers may be different in your case, so do some testing to find the frequency that works best for you. Reshare Content from Others.

Advertising Mediums 28

Advertising Mediums Content Ad Frequency Blogger 28

Hubspot

FEBRUARY 3, 2012

Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. At an event in California this week Kamangar said, “The first wave was the broadcast networks. This week, YouTube hired Bruce Seidel, who oversaw shows on the Food Network and Cooking Channel, to lead programming for YouTube's new food-focused channel.

Cable 28

Cable Media Planning Amazon 28