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Could happy advertisers be the key to connected TV success? by MNTN

Martech

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

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Five Takeaways from Advertising Week 2023

Digilant

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. So, if “premium content” isn’t garnering premium results, what is premium? Premium content is now in the eye of the beholder: the consumer.

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Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91
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A Checklist Questions for Hiring The Best Content Marketing and Social Media Managers

Pam Didner

Content planning and writing are essential skills for content marketers and social media managers. People that have been a part of the yearbook or newspaper in school are accustomed to creating relevancy out of mostly mundane content. What clubs were you an active participant in during high school or college?

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Digital Audio Advertising: Everything You Need to Know

Digilant

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Likewise, audio ads drive 24 percent higher recall on average than display ads. POI Past Events: Up to the last 20 days.

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Digital Audio Advertising: Everything You Need to Know

Digilant

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Likewise, audio ads drive 24 percent higher recall on average than display ads. POI Past Events: Up to the last 20 days.

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Digital Audio Advertising: Everything You Need to Know

Digilant

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Likewise, audio ads drive 24 percent higher recall on average than display ads. POI Past Events: Up to the last 20 days.