Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. At WhalePages we’ve signed up to many email newsletters in the marketing space. For example we subscribe to the Indie Hackers email. Most of it is UGC (User Generated Content) with a focus on stories (see the example below). They send us emails almost every day.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

SmartBug Media

JULY 25, 2023

Targeted ad campaigns: For your ad campaigns, it would be beneficial to set a monthly checkpoint. Monitor key metrics such as click-through rates, conversion rates, and overall traffic from ads. For example, predictive analytics combined with AI can forecast future purchasing behaviors based on past customer actions.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Biznology

APRIL 18, 2014

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Tomorrow People

MAY 30, 2022

Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. In order for this happen, you need a holistic approach. 8 tips for marketing to existing B2B customers.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

SocialPilot

FEBRUARY 26, 2024

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. What is AI Marketing?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 These retail media networks enable retailers to monetize their digital properties — websites, apps, and email newsletters — by selling advertising inventory to third-party brands. billion by 2027.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 These retail media networks enable retailers to monetize their digital properties — websites, apps, and email newsletters — by selling advertising inventory to third-party brands. billion by 2027.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers. There are two kinds of bounces: hard and soft.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SendX

MARCH 18, 2021

Companies such as SurveyMonkey and Typeform will help you add feedback tools to your website by adding a code snippet. Alternatively, check your analytics tool, see where you get the most email subscribers, and show your surveys only on these pages. Some questions you can use include: What’s your favorite email newsletter?

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Launch Marketing

AUGUST 31, 2022

For example, social media, paid ads and search engine optimization to get people to sign up for your lists or even promote a blog that has a newsletter call to action (CTA). Once there is a plan on what type of emails to send, then you can set a cadence for frequency to ensure consistency of communications.

Email Marketing 62

Email Marketing B2B Marketing Paid Search Agency Planning 62

Bannerflow

JANUARY 27, 2023

Third-party cookies have been a hot topic in the digital ad industry since Google announced the third-party cookies phase-out in Chrome in 2020, responding to the increasing demand for privacy online. For example, a user is viewing content about fashion and will then be served ads for clothing. What will the effects be?

Work Management 52

Work Management Ad Frequency Paid Search Agency Domain 52

Kevin Indig

APRIL 1, 2023

The content we created was “too shallow” When we allowed ourselves to invest the necessary time it takes to produce high quality, organic traffic skyrocketed despite publishing frequency going down by over 80%. As soon as you have to sacrifice quality for volume, you’re spinning your wheels or they come off.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

Pam Didner

SEPTEMBER 13, 2022

It’s pretty plain because no bells and whistles have been added to liven it up yet…. Say, for example, management cares about new qualified leads. For example, not every email campaign you send out is in newsletter format. By doing so, you can easily see usage data and analytics, including: Content downloads.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Content Marketing Institute

DECEMBER 1, 2017

Our new publishing frequency. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. If you subscribe to the Content Strategy for Marketing newsletter, you should have received the revamped version in your inbox today. Click To Tweet.

Ad Frequency 99

Ad Frequency Marketing Analytics Tools Curation Click Rate 99

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers. There are two kinds of bounces: hard and soft.

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40

Litmus

OCTOBER 14, 2021

I’ve been in the email space for over two decades, now the VP of Email Marketing & Analytics at Oracle for the corporate marketing teams. We run the marketing technology stack that they use, making their campaigns as efficient and successful as possible with a tight analytics feedback loop. What’s next for email analytics?

Marketing Report 75

Marketing Report Email Marketing Privacy Protection Paid Search Agency 75

Sprout Social

JANUARY 16, 2017

In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Take advantage of Sprout Social’s Facebook reports to see which posts are performing best, your post engagement rate and your posting frequency. Is your ultimate Facebook goal to drive new newsletter signups?

Facebook 90

Facebook Work Management Ad Frequency Marketing Management 90

Envy

MARCH 11, 2019

Post frequency: Daily. Post frequency: Irregular, sometimes monthly. Post frequency: Every few days. Post frequency: Every few days. It covers diverse topics, including, IoT, perimeter, breaches and analytics. Post frequency: Often, several times a day. Infospectives by Sarah Clarke. Twitter: @TrialByTruth.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

LeadsRX

MARCH 9, 2022

For example, if a conversion path has 5 touchpoints, then each is given 20% credit, or a score of 0.20. In addition, the frequency of a touchpoint is taken into consideration in the algorithm making this model particularly well-suited for brand advertising as opposed to direct-response advertising. Customer Journey Analytics.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

ClearVoice

MAY 6, 2021

Marketers can collect behavioral data through cookies, web analytics tools, IP addresses, and browsing history. Placing ads on other websites they frequent, such as social networks, gaming sites, and online media sites, can help bring them back to an abandoned cart and persuade them to finish shopping with you.

Ad Frequency 77

Ad Frequency Cross-Selling Ideal Customer Profiles Demographics 77

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Reuse, reuse, reuse Once you have video assets, these can be reused over and over and over.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Litmus

OCTOBER 24, 2018

For example, ensure your team doesn’t bundle consent with information requests or a download of an upcoming ebook, and make sure that every new landing page that includes an opt-in box has the box unchecked by default. Discover Litmus Email Analytics. Even then, you can’t lean back.

Opt-out 96

Opt-out Opt-in Acquisitions Ad Frequency 96

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. For example, say you’re a classical musician with an email list of classical music fans.

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Martech

MAY 6, 2022

Get the daily newsletter digital marketers rely on. In the 2017 Census, for example, 25% spent more than two hours on reporting. Thus we spend less time adding numbers and more time reviewing and analyzing the numbers and coming up with useful insights and trends. But that’s only the beginning. Processing.Please wait.

Budget Programs 99

Budget Programs Work Management Marketing Management Planning 99

Kabbage

NOVEMBER 9, 2016

They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. Social Media Blogs. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. For example, new-york-university for New York University, or for its Stern School of Business, nyu-stern-school-of-business. School employee count.

Education 102

Education Linkedin Practices Best Practices 102

Kabbage

NOVEMBER 9, 2016

They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. Social Media Blogs. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

EveryoneSocial

DECEMBER 17, 2020

So if you multiply that connection amount by 50% (5,000 employees) from the example — you have 5,000,000 for your total reach! So that 5,000,000+ reach can grow every year, even without adding any additional employees to the program. The Core Examples of How We Use Our Own Product. Keep that in mind for later.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

ClickDimensions

SEPTEMBER 10, 2018

Through examples including mystery boxes, an IKEA ad essentially about nothing and two videos about exploding watermelons, Davis debunks those assertions and shows that audiences are capable of paying attention as long as brands grab and hold their attention. The process is hard.

Content Marketing 89

Content Marketing Planning Content Conference 89

SalesIntel

JUNE 13, 2023

By doing this, you will clearly communicate to subscribers the purpose of capturing their email information and any other data analytic purposes. Give subscribers communication frequency options Another effective method that can help to better manage your email lists is to provide subscribers with communication frequency options.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

ClearVoice

MARCH 7, 2020

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. An example: If you have an ad that includes a link that was clicked 15 times, and you had 1200 impressions, your click-through rate would be 1.25%. Instagram is a part of Facebook’s family of brands.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

CoSchedule

JANUARY 12, 2023

Yet, in the last 2 years, I’ve attracted nearly 8400 newsletter readers and secured paid newsletter sponsorships worth $180,000 a year.”. These words of Katelyn Bourgoin prove a newsletter is a goldmine that can significantly boost revenue. Plan content: Decide on your newsletter topics and create content ahead of time.

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84

Convince & Convert

APRIL 24, 2014

Since we don’t have access to BAGC’s analytics, we looked at its usage on Feedly, a popular RSS reader. Post on the same days each week (For example: Monday and Wednesday) rather than have lulls in post frequency followed by days where multiple posts go up in the same day. Aim to post twice per week. Use more visuals.

Cross-Selling 159

Cross-Selling Budget Programs RSS Ad Frequency 159

ConvertKit

JANUARY 27, 2021

By increasing their sharing frequency just a bit and adding a new promotion method, the creator makes a lot more in scenario B. The creator in our example used ConvertKit to build their landing page, sell their products, and connect with their email subscribers. A perfect example of this is LSAT Hacks ’ Reddit post.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Sharpspring

OCTOBER 6, 2017

Ranking customers as active or inactive further allows you to optimize sending frequency and anticipate which messaging will be most effective. In the above example, Buzzfeed uses cuteness to reach its long-lapsed users. Instead of offering a basic newsletter, try inviting inactive subscribers to an upcoming event or webinar.

Tactics 41

Tactics Campaigns Ad Frequency Planning 41

Albacross

NOVEMBER 4, 2021

For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce. For example, users fill in their information on Platform A and grant permission to share/sell their contact details and online behavioral data. Second-party Intent Data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

GreenRope

MARCH 2, 2016

GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. For example, if you are selling a sales tool, you may want to target a VP of Sales. Other examples of great content for drip campaigns include: eBooks. Whitepapers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Ranking Lead Scoring 40