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A Review of Retargeting Strategies to Test

NuSpark Consulting

Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

Discounts might seem like the easiest route toward customer acquisition and retention, but they’re not necessarily the most effective, as we went over in the previous section. Bundling pairs products together for a slightly lower price. Incentivize exchanges. Offer gifts. It’s also a great way to use excess item inventory.

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Why we care about adtech: The complete guide

Martech

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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8 Modern Affiliate Strategies to Incorporate

Anyword

On the brand side, have one or two target keywords that you’d like your affiliate creator(s) to use in their content; it’s up to the influencer or writer to seamlessly and effectively incorporate these words into whatever they produce. Give these strategies a try: Unique influencer discount codes First-time customer deals Bundle deals.

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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

Imagine a visitor landing on your website after clicking on a targeted ad. Effective landing pages take time to optimize. Effective landing pages take time to optimize. If you invest in ads, nailing your PPC landing page best practices is essential! Just like buyers, landing pages are not one-size-fits-all.

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

ClickZ

To regain trust, the walled gardens must participate in the education of modern consumers so they really understand their data as a currency, which should be carefully, deliberately and equitably exchanged in return for services. Where should they look for alternatives that effectively meet their needs?

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4 New Year’s Resolutions for Media Publishers

Liveintent

Consider adding these four ideas to your New Year’s resolutions: 1. If this name sounds familiar, that’s because it’s a beefed-up version of the California Consumer Privacy Act (CCPA), which went into effect earlier in 2020. Start Planning Now for 2021 2022. Personalization & Retargeting. Deals & Packages.

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