Hubspot

FEBRUARY 25, 2015

Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run. Bundle items you won’t sell again. Diminished Value. How to Fix It.

Bundling 28

Bundling Class Pricing Price 28

Optinmonster

DECEMBER 28, 2023

Cost-Effectiveness One of the biggest draws of cross-promotion is how cost-effective it is. How To Get Stated With Cross Promotion You should follow the key steps below to effectively integrate cross-promotion into your business strategy and reap its benefits. Create Bundle Deals 6. The result? Are they a competitor?

Promotion 73

Promotion Cross-Selling Bundling Advertising Agencies 73

Martech

AUGUST 26, 2022

Cognitive bias 1: The framing effect. The impact of the framing effect was starting to come into focus. Today the framing effect is alive and well. In a world with COVID-19 concerns, household cleaning items are using the framing effect. Cognitive bias 2: The decoy effect. And marketers are making good use of it.

Bundling 97

Bundling Ad Frequency Pricing Price 97

Huptech Web

JUNE 2, 2023

Today, we’ll explore the differences between these two tactics, understand their significance, uncover best practices to implement them effectively on Shopify, and highlight some top-rated apps that can supercharge your upselling and cross-selling efforts. What is Upselling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

seo.co

DECEMBER 13, 2021

This “double whammy” effect makes upselling particularly effective. Offer Bundles to Avoid Confusing Your Audience: If you’re selling different products online, it’s a good idea to bundle them together. It also means you have another sale at the same time! What is Cross-Selling in eCommerce?

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

Sana Commerce

SEPTEMBER 1, 2023

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. Can you build loyalty while tapping into the “FOMO” that is so effective in driving conversions in B2C? It’s clear that transparency is a crucial part of an effective B2B e-commerce pricing strategy.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

Marketing Insider Group

JUNE 2, 2021

Discover why you should learn how to be an effective content marketer and how to get a leg up on your competition with a content marketing course that best suits your needs. Quick Takeaways: Learning how to do content marketing is an effective strategy for building your business. Copywriting for Beginners by Skillshare.

Course 333

Course Content Marketing Planning Best Practices 333

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Keep each of these effective examples in mind when you are assessing your customer service process and system. Size and Packaging. Influencer Marketing.

Differentiation 297

Differentiation Service Product Paid Search Agency 297

Unbounce

OCTOBER 22, 2020

Offer Free Gifts or Bundles. Patrick Campbel says free gifts and bundles are often more attractive to shoppers—especially if you’re running a subscription service where you’re trying to hook people into trying more over a longer period of time. Think about bundling stuff more than just using the sledgehammer of a discount.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

SmartBug Media

JANUARY 11, 2023

Discounts might seem like the easiest route toward customer acquisition and retention, but they’re not necessarily the most effective, as we went over in the previous section. Bundling pairs products together for a slightly lower price. Usually, the products pair well together and might be promoted with catchy titles.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Customer Experience Matrix

APRIL 26, 2024

The earliest CDPs actually bundled the database building capability with an application. Specialist systems can be more cost-effective to build and deploy, because they use special data structures and features tailored to a particular industry’s needs. That’s a typical development for a mature software category.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Webbiquity

NOVEMBER 19, 2019

Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively. Netpeak Software provides tools for digital marketers, SEO specialists, and webmasters that help solve day-to-day SEO tasks easily and effectively. You want to be the expert your company or clients turn to.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Hubspot

SEPTEMBER 6, 2022

For example, upselling a customer on day three post-purchase might not be as effective as upselling a customer with a history of success and achieving their goals with your product. When reps upsell, the most effective strategies are: Understanding the needs and goals of customers ( here are 50 key questions to ask ).

Cross-Selling 66

Cross-Selling Bundling Budget Programs Comparison 66

Martech

MARCH 25, 2022

There are also likely to be constraints on bundling services and self-preferencing. Of course, the effect of the Digital Markets Act in practice will largely be determined by how European courts interpret it, but it seems likely to impact business models. Apple may need to offer alternatives to the Apple App Store.

Bundling 115

Bundling Paid Search Agency Amazon Privacy 115

Optinmonster

MARCH 22, 2023

Effective upselling involves identifying relevant and valuable opportunities for the customer and positioning the offer as a solution to their needs or preferences. How To Upsell: Effective Upselling Tips More of a visual learner? By the end, you’ll be able to implement your own revenue-boosting upsell strategy. No problem!

Examples 121

Examples Tips Cross-Selling Bundling 121

TrustRadius Marketing

JANUARY 17, 2023

IaaS is a cloud-based solution that provides businesses with reliable, scalable, and cost-effective infrastructures. This aspect of IaaS makes it the most cost-effective solution for your infrastructure. Deployed across 11 global markets, Linode offers a cost-effective infrastructure solution that comprises many different services.

Small Business Marketing 97

Small Business Marketing Work Management Marketing Management Service 97

DiscoverOrg

DECEMBER 4, 2018

Get the Pitch Perfect bundle and skip to the head of the line: Selling to Legal Operations. Download the bundle: Pitch Perfect: Selling to Legal Ops includes a full-length video interview with the buyer you’re after, and a cheat sheet with pain points and selling tips. What does the buying cycle look like for legal operations?

Bundling 136

Bundling Buyer Personas Work Management Efficiency 136

Heinz Marketing

JULY 26, 2022

One effective way to work smarter and not harder is by investing in marketing partnerships. That being said, partner marketing programs can be an effective tool for B2B organizations as well. Bundle your product with another brand’s product. This idea can be applied to many different scenarios in the business.

Advertising Agencies 106

Advertising Agencies Planning Co-Registration Bundling 106

chiefmartech

JANUARY 1, 2024

And even if you chose a bundled suite of apps over a best-of-breed combination of tools, you couldn’t escape the constant flood of new features and functionality to serve the ever-widening span of your requirements and responsibilities. This has been a major factor in plummeting martech utilization rates. Customers are complex.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Mereo

MAY 25, 2023

Previously we laid the groundwork for an effective pricing strategy , setting goals and gathering key inputs. Also consider how bundling and packaging can impact price discounts and adjustments. Now it is time to take the final steps toward your ultimate pricing power. Pricing affects external AND internal behaviors.

Pricing 36

Pricing Price Bundling Marketing Management 36

ConvertKit

NOVEMBER 9, 2020

Even small discounts can have significant effects. Known as the Lucky Loyalty Effect , it means that offering a discount or reward to your most loyal customers can drive them to engage even further, promote your products to their audience, and spend more. 4: Bundle products at a discount. The best part of bundling?

Bundling 93

Bundling Urgency Marketing Pricing Price 93

LeanData

FEBRUARY 23, 2023

Integrations Bring Flexibility, Freeing the Frozen Tech Stack A frozen tech stack limits effectiveness, and therefore negatively impacts efficiency, by being locked into some solutions, particularly those that come bundled together. Better data means better processes and plays, lifting both effectiveness and efficiency.

Efficiency 52

Efficiency Work Management Marketing Analytics Tools Allocation 52

Zoominfo

OCTOBER 29, 2020

Larger enterprises tend to focus their business goals around long-term effectiveness. Bundling solutions for multiple pain points also opens up avenues for future upselling. Some SMEs you may recognize include the United Nations, World Trade Organization, the European Union, and the World Bank. Why Divide Enterprise and SMB Sales?

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. Not only does it deliver performance results in its own right, but it also boosts the results of other paid channels, creating a halo effect.

Paid Content 96

Paid Content Paid Search Agency Advertising Agencies Bundling 96

Metadata

DECEMBER 1, 2023

Some competitors might bundle display into their pricing, but we’d rather see you get actual ROI than try to justify a channel that doesn’t quite hit the mark for us. It’s there, sleek, effective, and always in the user’s eye-line. Not the most engaging companion.

Display 52

Display Advertising Agencies Advertisements Advertising 52

Sana Commerce

OCTOBER 5, 2023

The art of effective search & navigation Navigating a complex catalog is a challenge every B2B entity faces. Collaborative commerce Collaboration between B2B partners can be highly effective in raising conversion and sales. Efficient search functionality is the cornerstone of a seamless customer experience.

Merchandising 52

Merchandising B2B Cross-Selling Bundling 52

Choozle

FEBRUARY 7, 2024

Simultaneously, economic challenges, including global recessions, have deepened disparities, prompting financially constrained consumers, or the “Have Lesses,” to seek localized and cost-effective alternatives. Noteworthy examples include the preference for budget-friendly retail models like Aldi and Dollar General.

Marketing Analytics Tools 88

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 88

Salesforce Marketing Cloud

AUGUST 10, 2022

Not only are loyalty programs an effective way to gather zero- and first-party data , its members are often your most valuable customers. Money-saving promotional bundles. Reduce taps to discovery and increase average order volume by combining closely related products into wallet-friendly bundles.

Budget Programs 98

Budget Programs Buy Bundling Mobile Advertising 98

Anyword

JANUARY 4, 2022

Running an effective marketing campaign doesn’t have to be a complete guessing game. While it may seem simple in practice, crafting the most effective CTA for your messaging takes planning, creativity, and just a little bit of expertise. While this may seem like common sense, using effective verbiage can be much easier said than done.

Examples 98

Examples Planning Best Practices Paid Search Agency 98

Outgrow

MAY 30, 2023

It’s crucial because retaining existing customers is typically much more cost-effective than acquiring new ones. 11 Effective Customer Retention Strategies in 2023 1. Focus on Upselling and Cross-selling Businesses can encourage customers to make additional purchases by offering bundled packages or complementary products.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Creating a network effect by using communities to make digital experiences more interactive and immersive can go a long way in engaging and retaining your subscribers. Bundles aren’t a new concept. Partnering with brands that offer complementary services is a great way to do bundles right. Buddy up with other brands.

Work Management 52

Work Management Marketing Management Cable Bundling 52

Martech

JULY 31, 2023

Always use a “control” option you know to be effective, then test more- and less-aggressive offers to see what works best in the big picture. Make sure you’re testing post-purchase experiences now, when volume is slower, to put the most effective one in place in Q4 as purchases ramp up. In your inbox.

Lead Scoring 78

Lead Scoring Lead Ranking Planning Cross-Selling 78

Sana Commerce

SEPTEMBER 27, 2023

Because of the increase in consumer spending, now is the time to highlight special offers, discounts, and bundled deals. By effectively collecting and analyzing this data, B2B businesses can gain insights into consumer behavior, preferences, and trends. Inventory management An effective inventory management system is crucial.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

KoMarketing Associates

JANUARY 29, 2019

If you’ve done the educational portion of the content marketing process effectively, you will surely see website traffic start to climb and likely new prospects filling out forms or requesting demos. In terms of content types to do so effectively, consider videos and case studies. Repurpose and Bundle Existing Content.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Martech

JANUARY 25, 2023

This feature eliminates the previously manual, time-consuming and confusing process of creating payment links for each product or product bundle you offer. This release may make using HubSpot Payments more effective than issuing invoices or quotes and attributing additional revenue to a specific sales, marketing or customer success activity.

Ad Frequency 94

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 94

Rev

JANUARY 11, 2023

But, done strategically and with targeting, paid advertising can be highly effective in finding new customers. Resource to help you learn more about this tactic: Cross-selling and upselling: The ultimate guide #3 Create product bundle deals Bundles are also an excellent option for cross-selling related products or services.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SmartBug Media

MARCH 11, 2021

In the example below, a lead has just submitted a form on a landing page for SmartBug Media’s Agile Planning for Remote Teams Templates Bundle. On the thank you page, the lead can download the templates, but they are also asked if they would be interested in a Goal Setting and Reporting Bundle. See how they go hand in hand?

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98