Digital B2B Marketing

JULY 3, 2012

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. In exchange, you consistently receive a moment of their time and attention.

Curation 100

Curation Lead Scoring Lead Ranking Thought Leadership 100

Albacross

MARCH 19, 2018

Note: This article is the second in a six-part series about getting started with Albacross. There are links to all of the articles at the bottom of the page. In this post, we’ll look at which metrics are key for evaluating your account-based marketing efforts in the context of a paid ad campaign. Target Account Views.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Convert

NOVEMBER 13, 2023

Therefore, and linking back to a previous Convert article , we could argue that innovation (Exploration) is much more likely to happen with product experimentation, whereas exploitation is largely in the realm of web optimization. And that translated into a 44% increase in buyer-to-seller message exchanges. Don’t do that.

Product 52

Product Lead Ranking A/B testing Sample 52

nDash

APRIL 6, 2022

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. What amount of work are you willing to put forth in exchange for your client’s budget?”

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Work Management Budget Programs 52

seo.co

OCTOBER 20, 2021

A negative SEO attack adding a few hundred or a thousand spam links will hardly budge that site’s ranking. Link Exchanges. Another type of backlink that can negatively impact search engine rankings is a link exchange. It’s important to understand that the search engines have issues with excessive link exchanges.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

ClearVoice

NOVEMBER 10, 2020

This is completely different from the process pre-pandemic, when you’d put together a flighting plan and deliverables schedule for brand approval before ordering samples. In one case, a campaign I ran over the summer had to stop running ads for six weeks on and off due to a pileup of national unrest, natural disasters, and pandemic.

Tips 116

Tips Advertising Agencies Paid Search Agency Content 116

seo.co

MAY 10, 2021

Contrary to what you might think, a 5,000-word article that covers 30 different angles on a given topic isn’t automatically considered high-quality. Search engines look for these signals to determine if a piece of content is high-quality: Length of the article. The article’s topic. Keyword density. Links and anchor text.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Optinmonster

MAY 28, 2021

By adding popups to your Divi site, you can create opportunities for your audience to engage with you. Create ads to boost affiliate revenue. Below is a sample of the campaign we’ll make today: In this campaign, we’re going to offer our eBook for free as a lead magnet to encourage visitors to sign up for newsletters.

Conversion 64

Conversion Lead Scoring Lead Ranking Leads 64

Sprout Social

AUGUST 22, 2022

In this same window, add even more links and include a subscribe button by adding an end screen. Adding closed captions. When adding a new video or quality-checking old content, be sure to add captions to your video. Rearranging sections or adding new ones can point visitors to the content you want to promote first.

Youtube 74

Youtube Features Social Media Ad Exchange 74

Lead Liaison

JUNE 1, 2018

I love this article by Sujan Patel , in which he explains how giving away t-shirts made him over $500k in revenue. RealThread.com helps quantify that: “According to the Ad Speciality Institute, the average giveaway t-shirt gets worn 4.32 This Quora article provides this simple ratio: Small: 1. Tracking ROI is hard.

Paid Search Agency 48

Paid Search Agency Companies Tips Lead Liaison 48

Hubspot

AUGUST 21, 2023

Sample Business Introduction Letter to Prospective Clients Here are several examples that can inspire your own prospecting techniques. Would you be available for a quick call or email exchange at some point this week? The discount also provides an added incentive to try the sender's solution. Looking forward to your response.

Template 69

Template Work Management Case Studies Case Study 69

Optinmonster

NOVEMBER 3, 2021

You can also get this content on your website by adding a social media feed. Ask them to promote your brand by honestly reviewing your products on their profiles in exchange for a discount or affiliate link or potentially a free sample. If you don’t have a large following, you can also run ads on these platforms.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

CoSchedule

SEPTEMBER 2, 2022

In this article, we review 5 effective retention marketing tactics you can implement to profitably win back more of your customers. For this reason, many marketers are reexamining their retention efforts to combat rising ad costs. Further, emphasize your retention marketing efforts by adding a VIP customer service line.

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

Optinmonster

JUNE 2, 2021

Adding these display rules is even easier. Create ads to boost affiliate revenue. Below is a sample of the campaign we’ll make today: In this campaign, we’ll focus on 2 main elements: We’ll offer a free guide as a lead magnet to incentivize visitors to sign up. Step 4: Adding Popup Display Rules.

Template 59

Template Rules Display Trigger Marketing 59

Hubspot

DECEMBER 31, 2019

Here's a sample of a completed matrix, with steps to complete your own, below: Step 1: Create a list of 4-6 categories that most contribute to your satisfaction in life. Do you really need to get in a room for 30 minutes to talk about the status of the checklist, instead of looking at the shared board or exchanging comments in writing?

Allocation 89

Allocation Ad Exchange Paid Search Agency Act-On 89

Optinmonster

JULY 5, 2021

That’s why, in this article, we’ll show you how to easily create a stunning lead capture page in WordPress. That means you can send people from different social media channels and PPC ad campaigns to the same lead capture page. But when done right, a lead capture page can do much more than that. What Is a Lead Capture Page?

Lead Capture 68

Lead Capture Lead Scoring Lead Ranking Lead 68

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. If the book is available in Kindle format, you can download samples.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Industrial Marketing Today

NOVEMBER 3, 2011

Pull a few key points out of an existing technical article or a white paper and expand on those points in your blog post(s). After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation).

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Hubspot

DECEMBER 31, 2019

Here's a sample of a completed matrix, with steps to complete your own, below: Step 1: Create a list of 4-6 categories that most contribute to your satisfaction in life. Do you really need to get in a room for 30 minutes to talk about the status of the checklist, instead of looking at the shared board or exchanging comments in writing?

Allocation 69

Allocation Ad Exchange Paid Search Agency Act-On 69

Hubspot

MAY 16, 2017

Without it, we're just throwing more content, emails, ads, and offers into the abyss. Meanwhile, technology has made it much easier for marketers to create more content, push ads, and send emails, -- and we're doing it more, more and more. Source: Lenovo's presentation on Intent-Based Marketing at B2B Marketing Exchange 2017.

Intent Data 71

Intent Data Intent Lead Ranking Campaigns 71

Optinmonster

NOVEMBER 9, 2021

In this article, we’ll show you 40 exit popup hacks that will substantially grow your subscribers and revenue. Check out this article for more: How to Create Mobile Exit-Intent Popups That Convert. On product pages, you might try offering free shipping in exchange for an email address. Give them something in exchange.

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

Hinge Marketing

NOVEMBER 7, 2016

As an added bonus, you’ll be able to use the findings to inspire countless blog posts and speeches (see #5 below). Whatever format you choose for your signature piece of content, it should be a sample of your expertise at work and position you as a knowledgeable and creative thinker. Where do you publish your writing?

Personalization 93

Personalization Branding Brand Identity Tips 93

Marketing Insider Group

MAY 25, 2021

Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. Free trials/samples. Free trials/samples. You can personalize landing pages, emails, case studies, articles, and other types of content to help boost customer engagement. Social media.

Buyer Intent 357

Buyer Intent Top of Funnel Intent Marketing AI 357

Marketing Insider Group

MARCH 28, 2024

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. You can highlight testimonials throughout your online store or in your ads and email newsletters. Image Source: Away Need help showcasing this content?

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. Figure 5: Step 6–Value-Added Cross Selling/ Upselling.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Article by Ernan Roman, President, ERDM Corp. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. Figure 5: Step 6–Value-Added Cross Selling/ Upselling.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Convince & Convert

AUGUST 2, 2012

I read an overly detailed article on grantland.com about, if you were choosing the all-time dream team from the 1992 official dream team and this year’s team, basically Patrick Ewing and Chris Paul were the last two cut. We’re seeing this shift, and Gary V himself told me in New York that they’re already deploying ads.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Webbiquity

MARCH 23, 2017

Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Content Standard

FEBRUARY 8, 2022

Marketing personalization means more than just addressing a customer by name in an email or signaling that they’ve browsed a particular item on a website by showing it to them again in a digital ad somewhere else on the internet. Imagine a customer in the retail industry who’s looking to purchase a videoconferencing solution.

Personalization 138

Personalization Gartner Marketing & Strategy Allocation 138

Unbounce

APRIL 23, 2019

When considering your tool-based marketing idea, speak with a sample of your target audience first to see if they’d be interested. Every time you put out an article, it’s an opportunity for someone new to visit your site, discover your brand, and opt in for more communications. PRO TIP: Even a simple tool can be expensive to create.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

APRIL 8, 2019

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. HubSpot users can follow these simple instructions for adding GA. This is basically the opposite version of the report we added earlier. Sessions (e.g.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Martech Advisor

JANUARY 16, 2020

In this article, we’ll cover the concept of outbound marketing, its types, examples, how it is different from inbound marketing, how to create an outbound marketing strategy, and five best practices to boost your outbound marketing efforts as we head towards 2020. Display ads. Social media ads. Over-the-top (OTT) ads.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Martech

MAY 23, 2022

Veeva CRM is built on Salesforce, meaning Veeva customers can access the Salesforce app exchange, native Salesforce integrations, and the Salesforce endpoint. Launch cross-channel nurture campaigns Sales can be alerted when an HCP is ready to begin sampling and prescribing the new product based on their scoring threshold. Why we care.

Marketing Management 68

Marketing Management API Marketo Lead Scoring 68

Unbounce

MARCH 8, 2023

Every time you put out an article, it’s an opportunity for someone new to visit your site, discover your product or services, and opt in for more communications. Interviewing experts in your field (kinda like we did for this article) and sharing their advice or perspective can be a fantastic way to bring in new audiences.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Optinmonster

NOVEMBER 10, 2022

A lead magnet is something valuable you give in exchange for a prospect’s contact information. Offering a free product sample or software trial is an effective way to let customers try the product for themselves. This has the added bonus of training customers and their inboxes to recognize your email messages. Free Trial.

Work Management 80

Work Management Examples Marketing Management Lead Scoring 80

SalesIntel

APRIL 11, 2024

In this article, we’ll discuss the five crucial steps to generating targeted leads and grow your business. Create materials that address the significant issues and obstacles faced by your audience, such as articles, presentations, case studies, or webinars. How To Generate Targeted Leads?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

In this article, we’ll discuss the five crucial steps to generating targeted leads and grow your business. Create materials that address the significant issues and obstacles faced by your audience, such as articles, presentations, case studies, or webinars. How To Generate Targeted Leads?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52