NuSpark Consulting

MARCH 3, 2016

You can repurpose your white paper as a SlideShare presentation or a webinar to get more juice out of it. Whether placed on your landing page to spur conversions or YouTube, video is a powerful way to demonstrate the concepts in a white paper. Make sure your ad keys in directly with what the search query. Paid Search.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Paid Search. Trade Desk.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, SEMs, marketing analytics pros. B2B Marketing Exchange. Sponsor: B2B Marketing Exchange. Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Converge 2019. Date: Feb. 19-22, 2019. Date: Feb.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

seo.co

MAY 10, 2021

With content marketing, you always have control over how your backlinks are presented and linked, and where they are published. Once the content is presentable and your editor believes it represents your brand, then you can review the content for final approval. Ask if they’d like a refund or exchange. and tell us what you need.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? How can you make the most of those last few minutes before delivering an online presentation? Link to a specific part of a YouTube video by Matt Cutts. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

NuSpark Consulting

DECEMBER 9, 2012

White papers can easily be repurposed as a Slideshare presentation or within a webinar. Videos that demonstrate the concepts presented in a white paper can be very powerful. Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

SpotMe Blog

JUNE 2, 2021

Generating B2B leads typically involves both of these: Demand generation: Creating targeted online and print content marketing materials, ads, webinars, etc. Speaking and presenting to your audience, either online or in-person, will create a stronger emotional connection over just posting a blog or advertisement.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Anyword

SEPTEMBER 29, 2021

The smart marketer knows that they must be present on as many platforms as possible with content that is relevant to a particular audience. Optimizely integrates with various third-party software packages such as Google Analytics, Clicktale, and Adobe Audience Manager. AI Copywriting Tools. Programmatic Advertising.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

LeadSquared

DECEMBER 2, 2020

It could be due to offers or ad copies that are not attractive enough, landing pages that aren’t relevant. Gated content is a means of providing valuable information in exchange for the customer’s details. Here, customers are supposed to fill in details in exchange for a better picture of the product they are looking to buy.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Heinz Marketing

APRIL 11, 2022

If you’re listening to this on demand or watching on demand, we’re very excited that you’re here and downloading and listening, and you can check out every episode of Sales Pipeline Radio, past, present, and future at salespipelineradio.com. There’s an exchange that’s happening.

Privacy 107

Privacy Ad Exchange Communities Advertising Agencies 107

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. You just need a proper analytics setup, an analysis tool, and a testing budget. Analytics The key to any keyword research strategy is excellent analytics. That’s a significant margin of error! Competitive Research.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

ConvertKit

OCTOBER 22, 2019

For us, it’s pretty simple- the easiest way to start growing your list is to offer a valuable lead magnet or a free incentive that is given to subscribers in exchange for their email address. I love how they made the Princeton template their own inside ConvertKit by customizing their headline and adding a subscriber testimonial.

Landing Pages 67

Landing Pages Template Ad Exchange Statistics 67

Valasys

SEPTEMBER 4, 2019

The importance of social media as effective referral channels for lead generation & nurturing have been undervalued by the marketers for a long while, particularly due to the fact that the conventional analytical method has neglected to align social media metrics with the Key Performance Indicators (KPIs) of the businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Optinmonster

APRIL 22, 2024

You can also use this information to launch retargeting ads on Facebook. That means you create for search engine optimization (SEO) and lead magnets are better at lead generation than outbound channels like social media platforms or pay-per-click (PPC) ads. Videos: YouTube is the world’s 2nd largest search engine.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 96

Hinge Marketing

SEPTEMBER 29, 2022

Every digital solution comes with extensive analytics, so you can see what’s going on, often in real time. The potent combo of digital marketing and analytics makes it far easier to connect results to specific marketing activities. Digital ads have two major advantages over traditional print, television and radio advertising.

Work Management 146

Work Management Marketing Management Marketing Automation Services Paid Content 146

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. We’ve done the heavy lifting for you.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

FEBRUARY 10, 2024

Also, be sure to check your Google Analytics to see your top content and most searched keywords (unsure how? Adding a call to action at the bottom of your posts. You can use Google Analytics to search see your top pages. Give something away that your audience would love in exchange for their emails. Use social media ads.

Blogger 89

Blogger Long Tail Marketing Opt-out Opt-in 89

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Webbiquity

MARCH 23, 2017

A premium account provides analytics and wider exposure. Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).” Think of it as “YouTube for presentations.” ” — Online Marketing Institute. 1 ) SlideShare.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Single Grain

SEPTEMBER 13, 2023

In our current digital climate, the rise of artificial intelligence presents both exciting opportunities and unique challenges for marketers. Adaptive marketing is basically a strategy in which businesses adjust their marketing efforts in real-time based on current market conditions, consumer behavior and data analytics. No worries.

Marketing AI 59

Marketing AI Peer-to-peer Planning Jigsaw 59

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. We’ve done the heavy lifting for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Growth Hacking is a popular buzzword, but does anyone really know what it means? Experiment Plan.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Zoominfo

JULY 11, 2018

48% of marketers plan to add YouTube to their content strategy in the next year ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ). B2B Content Marketing Priorities and Plans. Social Media.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Single Grain

APRIL 29, 2021

When you reach your target audience at different stages of the buyer's journey , PR helps present your USP (unique selling point) positively to your prospects. Some of the social channels you can use for NFT marketing include Twitter, Telegram, LinkedIn, Reddit, Facebook, and YouTube. 3) DarqTec.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Unbounce

MARCH 23, 2023

Still, you can think of it as encouraging people who interact with your digital content—ads, emails, social posts, ebooks, whatever—to become customers. (Or, Most traditional kinds of advertising (like radio or television ads) are one-to-many , which means you’re broadcasting the same ad to everybody. Did your sales go up?

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Planning 52

Martech Advisor

MARCH 11, 2020

The unit of exchange is data – the behavioral, financial, relationship, location, and personal identity information that gets exchanged – knowingly or not – in return for an ever-improving, loyalty-building customer experience. Facebook’s YouTube and WhatsApp channels have a combined 2 billion users.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. However, this is geared more toward field sales reps and live presentations.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Outgrow

FEBRUARY 19, 2024

Real-Time Analytics The content marketing strategy also allows you to track results in real-time. You can use analytics tools to measure the effectiveness of your content, determine what types of content marketing are most popular, and adjust your strategy. Lack of Unified Tactics Small business owners do content on an ad hoc basis.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Real-Time Analytics The content marketing strategy also allows you to track results in real-time. You can use analytics tools to measure the effectiveness of your content, determine what types of content marketing are most popular, and adjust your strategy. Lack of Unified Tactics Small business owners do content on an ad hoc basis.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Convert

DECEMBER 6, 2021

A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. This can be used to enhance website analytics if you use custom variables defined in the source code or to enable a better serving of content. Cookie Data.

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tools Marketing Management 52

Valasys

NOVEMBER 5, 2018

Organize and create a feedback loop so you can avoid overlooking essential information, then present the most relevant information to prospects. They present an offer to the viewer which works as an incentive for them to convert and provide their contact information. Exit Detection. Toll-Free Number. Testimonials and case studies.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Whale Pages

MARCH 4, 2020

Here is our Google Analytics dashboard that shows us going from ZERO to over 10K page views (over 5000 unique visitors) in 30 days. We did all of this organically with no paid ads, no domain authority and zero social followers. Likewise, this video shows up in YouTube in the #1 position for that search term.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

SmartBug Media

NOVEMBER 18, 2022

A/B tests take one item to test—like a landing page template or ad graphic—and measure which generates the most views or conversions. This is in exchange for your content or a subscription, like an email newsletter. Webinar A webinar, short for “web seminar,” is an online presentation. It is also digital marketing gold.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Zoominfo

JULY 21, 2019

48% of marketers plan to add YouTube to their content strategy in the next year ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ). 84% of buyers share business-related content on LinkedIn ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

SpotMe Blog

MAY 4, 2021

And don’t forget about security and analytics. Presenters can even bring attendees into their home, office, or workshop by filming demonstrations of their product or idea. Use engagement tools such as live chats, polls , or Q&As so presenters can view and respond during the demonstration.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

LeadSquared

DECEMBER 30, 2015

It depends on where the person is landing but generally if you are directing a person from a paid ad campaign, always have just one offer. Everything mentioned under website conversion optimization, in the webinar presentation , applies here. If the page is your resource library then of course it’s going to have a lot of options.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52