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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. Shortly after, it was rolled out to a wider variety of industries.

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3 Ways To Build a Workplace That’s Accessible to All

Salesforce Marketing Cloud

Learn how to use data to inform your DEI work Create a culture that embraces diversity, fosters innovation, and paves the way for long-term success. Provide tools and resources Give your hiring teams the right tools and resources to accommodate candidates with disabilities. And these stats cut across all age groups. said Casey.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. In a way, they’ve become experts in their field, providing a “face” to life with difficult conditions. ” Not sure how to get started? Reaching a new community.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Lead magnets should live up to the promise embedded in their name—acting as magnets for potential leads to come to your business. Do they like longer downloadable resources they can read at their leisure?

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. We respond better to sticks (“Act now before you miss out”) instead of carrots (“Act now and get these great benefits”).

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How to craft an effective AI use policy for marketing

Sprout Social

It’s also crucial to pay careful attention to the terms and conditions (T&C) as the situation is unique in the case of AI vendors. In fact, the pattern mirrors the early days of cloud computing when the technology felt like unchartered territory. Yet today, cloud computing is ubiquitous. What is the foundational layer?”

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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Webbiquity

Advocates are trying to fix the industry by insisting that organizations conduct thorough risk assessments better allocate their resources. That’s because they are static, inflexible snapshots in time that lose relevance as soon as conditions change. They weren’t able to act as strategic advisors to corporate governance.