Trade Press Services Newsletter

NOVEMBER 2, 2023

Share the Award News with Your Existing Network. As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” Add the Award Logo to Marketing Materials. Congratulations—you just received an award!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

FEBRUARY 10, 2022

Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget after some defined period of time or specific action. Choose the option for establishing connection between the service and other social networks.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. When you think of TikTok, what’s the first thing that comes to mind? Now, content creators can be found across all of the social platforms. Follow @illuminHQ

Barriers 127

Barriers Branding Brand Identity Content 127

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 119

Advertising Agencies Paid Search Agency B2B Marketing Planning 119

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 257

Enterprise Management B2B Marketing Tools Marketing Management 257

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? These tools must unveil new business opportunities so sales professionals can act on them.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Martech

MARCH 14, 2024

Alicia will also be joining Mike Kaput, chief content officer at the Marketing AI Institute, for an informal networking conversation about AI and CX (Wednesday, March 20, 10.00am ET). A: Customer journey maps act like a roadmap so that you can identify the key touchpoints that are most important. Get MarTech! In your inbox.

Conference 108

Conference Digital Transformation Sample Touchpoints 108

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. Crafting an impeccable B2B sales journey isn’t straightforward.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Only B2B

MAY 8, 2024

Are you a marketer struggling to generate leads and ROI through your content assets? This helps boost traffic directly to your site, acting as a growth-hacking strategy to expand your reach. This helps boost traffic directly to your site, acting as a growth-hacking strategy to expand your reach.

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Marketing Insider Group

OCTOBER 28, 2020

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. 5 Movies that will Feed your Marketing Mind.

Planning 363

Planning Forrester Work Management Storytelling 363

Valasys

APRIL 23, 2024

Network security is no longer an option but a necessity for modern businesses. From the market’s competitiveness to security, everything makes it hard for marketers to manage business processes. However marketers know how to deal with the market’s competitive edge, but security is a concern for business managers.

Phishing 40

Phishing Business Work Management Marketing Management 40

Navigate the Channel

JANUARY 24, 2024

However, amidst the noise of promotions and product advertisements, many people make a critical error that hinders their success on this professional networking site. In this article, we will uncover the biggest mistake in LinkedIn marketing and provide insights on how to avoid it. Engagement breeds familiarity, trust, and credibility.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

Keywords 98

Keywords Template Analysis Barriers 98

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. Meta can and should be a part of a marketer’s programmatic approach. Facebook Ads Manager acts as its own DSP, letting marketers buy programmatic ad space on Facebook.

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. LinkedIn : As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities. However, various SEO pitfalls can hinder these outcomes.

Social Media 101

Social Media SEO Optimization Media 101

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. But let’s face it — the “publish and pray” era of content marketing is long gone. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. Picture this.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 138

Salesforce Marketing Cloud

DECEMBER 5, 2023

Several key factors are behind this staggering increase: Remote and hybrid employees working on insecure Wi-Fi networks or cloud storage solutions with their personal devices. Protect your brand reputation and customer trust in the market. Network segmentation hides portions of your network behind secured, virtual lockers.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Heinz Marketing

FEBRUARY 27, 2023

By Cherie Singer , Strategic Solutions Ambassador at Heinz Marketing With challenging economic times afoot, it’s the perfect storm where faulty coping tactics like Magical Thinking can rear their ugly heads. The post In Uncertain Economic Times: How Anxiety and Magical Thinking Impacts B2B Sales appeared first on Heinz Marketing.

B2B Sales 101

B2B Sales Marketing Analytics Tools B2B Act-On 101

Martech

JANUARY 7, 2022

Marketers will be able to reach consumers with deep knowledge based on the first-party data and insights that come from more than 230 million monthly users across all of NBCUniversal’s commercial channels. Read next: Best Buy announces in-house ad network. But the same overarching principle applies.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Touchpoints Privacy 113

Biznology

NOVEMBER 16, 2020

To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. Listen to Customers on Social Networks.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Martech

AUGUST 2, 2022

The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. Data already collected (pursuant to the Act) can be processed for a range of trouble-shooting or administrative purposes such as network or inventory management. Why we care.

Privacy 90

Privacy Peer-to-peer Fulfillment Act-On 90

Martech

JANUARY 10, 2023

Noticing this, marketing strategist Kathleen Schaub is offering a human solution: the customer value squad. Elements of such an approach were outlined last year in the two part series, “ Return on investment is missing in action ,” and “ Static ROI metrics, meet dynamic marketing situation.” Or product service.

Enterprise Management 106

Enterprise Management Work Management Ad Building Marketing Management 106

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

Advertising Agencies 139

Advertising Agencies Privacy Paid Search Agency Privacy Protection 139

Lead Liaison

NOVEMBER 29, 2022

As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. This event experience encourages attendees to network with each other. Speed Networking. 5 Creative Solutions for Event Organizers.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Sage Marketing

APRIL 10, 2024

Initially, startups face the daunting task of building brand visibility and establishing trust in a market saturated with competitors. This necessitates a strategic approach to marketing and a compelling value proposition to stand out. Navigating the startup ecosystem in the UK can be as challenging as it is rewarding.

Startups 52

Startups Marketing AI Work Management Marketing Management 52

Martech

OCTOBER 18, 2022

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. So out-of-home can act as a bridge to other emerging areas in adtech, including retail media networks and even the metaverse. Image: DPAA.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Advertisements Advertising 119

Martech

JULY 5, 2023

Parkin believes this and other EU actions will put an end to the current digital marketing paradigm. It said that even though Facebook is free to users, “the user of that network cannot reasonably expect” that it will use large volumes of data to personalize ads “without his or her consent.” What’s next. What’s next. In your inbox.

Rules 109

Rules Facebook Privacy Protection Gartner 109

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Martech

JANUARY 12, 2022

“As marketers, we need to be thinking about what the channels look like today and what the channels are going to look like in the future.”. Here are some effective ways marketers can leverage personalization in their customer messaging efforts. How to manage customer experience disconnects in your marketing campaigns.

Marketing Management 128

Marketing Management Personalization Touchpoints Word of Mouth 128