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Leveraging digital for customer-focused insights

Biznology

Most companies conduct various types of research to understand the needs of the market. In addition to those, digital capabilities come with their own sources of real-time digital insight to help keep customers’ needs and experience in focus as you plan and execute your marketing efforts. Content is keyword. Listen and learn.

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What Google’s Content Update Means For Marketers

Anyword

As marketers, we all rely on Google. So don’t be afraid to optimize your content for strong SEO rankings, but always make sure the added value is authentic. The new classifier acts as one of the signals that Google uses to rank content. It’s as simple as that. So when the tech giant makes a change — we pay attention.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Marcel : Exactly, Bart.

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Are You Using Your AI to Target Properly?

Navigate the Channel

Artificial intelligence (AI) has cemented its role as a cornerstone of modern marketing campaigns across businesses of all sizes. The impending marketing frontier revolves around the integration of AI, making it paramount for businesses to not only possess advanced AI technology but also to wield it effectively to target their ideal audience.

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10 social media monitoring tools to inform your campaigns

Sprout Social

With so many networks and interactions across social media, tracking your engagement data can be tricky. This is especially true if you’re active on multiple networks. Sprout Social gives you everything not only to track important interactions but also to act on them. Is it time to step up your social media monitoring ?

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Brand experience: Why it matters and how to build one that works

Sprout Social

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand.

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What is programmatic advertising?

Bannerflow

Knowing the basics of programmatic and how it works is essential for marketers. Programmatic advertising has been referred to by many as the ‘blackbox’ of online marketing, filled with jargon and almost exponential in its growth. As a digital marketer, you most likely will have heard of programmatic advertising.