Act-On

NOVEMBER 15, 2023

With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Sales enablement best practices can help you close the deal, and become the sales team’s new best friend.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

The Forward Observer

MARCH 15, 2024

In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. And, interesting facts – he has an engineering degree and was in a band that opened for major recording acts like Lynyrd Skynyrd, Bonnie Raitt, and Kenny Loggins! About the Author Allen Weiss, Ph.D.,

Branding 186

Branding Brand Identity Work Management Marketing Management 186

Act-On

DECEMBER 19, 2023

Reassuring your audience with a credible “From” address will help you build trust. Email Sender Name Best Practices “Dos” When marketing prospects check the email display name, they’re looking for signs of a credible sender. The display name is different from the “From” address.

Email Marketing 189

Email Marketing Practices Deliverability Best Practices 189

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing. Whatever action you choose, make sure it moves the prospect closer to the purchase finish line.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. The main purpose of sales intelligence tools is to help make more insightful decisions by providing in-depth information on potential prospects. 1 for good reason. InsideView.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

MAY 19, 2020

The name of the relevant statute says it all: the (you) CAN SPAM (Act). Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The CAN-SPAM Act. The CAN-SPAM Act. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Random acts are costly and fail to drive real, sustainable lift to sales and revenue. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

xiQ

MARCH 27, 2024

xiQ provides a wealth of real-time alerts, breaking news, and curated insights, enabling sales professionals to approach prospects with a well-timed and informed strategy. xiQ provides a wealth of real-time alerts, breaking news, and curated insights, enabling sales professionals to approach prospects with a well-timed and informed strategy.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Webbiquity

FEBRUARY 15, 2022

Lead generation is the “process of collecting a set of contacts from prospective buyers with a goal to nurture and qualify them as sales opportunities to grow the business.”. Otherwise, you risk implementing what we call random acts of Marketing. Random acts take energy, time, and money. Understanding prospective buyers.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Marketing automation platforms can help with segmenting users based on different criteria.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

ANNUITAS

OCTOBER 31, 2023

For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations. There is no question that AI can have — and already is having — a measurable impact on go-to-market programs. “The Biggest Thing Missing from AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. The Why … an ‘Operating System’ to Shift Us from Random Acts to a Growth Engine Why is go-to-market more challenging than ever? Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Vision Edge Marketing

OCTOBER 3, 2023

We’ll explore the importance of well-crafted customer-centric strategies, guided by data-driven customer insights that will help you strike it rich when it comes to customer acquisition and retention. [link] Customers are the gold vein for every business. And that’s the focus of this episode of What’s Your Edge? Seems obvious, right?

Acquisitions 210

Acquisitions Lead Ranking Loyalty Lead Scoring 210

Convince & Convert

MARCH 28, 2024

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them. Repeat and measure over time This is not a one-and-done exercise.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

ANNUITAS

JANUARY 21, 2020

If you have the latter motion, you are stuck in a state of random acts of sales and marketing — which is a typical side effect of such an inside-out, product/service-led go-to-market strategy. How do you know if you engage in random acts of marketing? The problem with random acts of marketing. Build a brand.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

Zoominfo

AUGUST 1, 2023

Acting upon increasing amounts of data in a timely way to capitalize on emerging opportunities is difficult to impossible. Chorus by ZoomInfo is helping to close that gap by using generative AI. Speaking at GTM Partners’ Leaders Summit on Generative AI , Schuck advised business leaders to make data integrity a top priority.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

SEPTEMBER 1, 2021

On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you. The email should acknowledge your prospect’s interest and offer them an opportunity to take the next step. In this image, Amy (prospect) and Leo (AE) were previously chatting on email.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

Convince & Convert

APRIL 25, 2024

With Google saying bon voyage to third-party cookies in 2024, marketers need to figure out a means to keeping up with the needs of their audience and prospects. This, however, is a datapoint for prospects who’ve actively raised their hand to contacted. In 2023, user demand for gated B2B content rose 14.3%. Don't hate the gate.

B2B 156

B2B Case Study Case Studies Content 156

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Work to win over prospects and accounts that have been active with your company and in your pipeline.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 126

Martech

DECEMBER 18, 2023

Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top. AI can help solve this issue. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Where are companies using AI the most?

Marketing AI 114

Marketing AI Work Management Marketing Management Automation 114

Martech

MARCH 14, 2024

Register (free) for The MarTech Conference here The session, live-streaming on Wednesday, March 20 at 11.50am ET (then available on demand) is designed to help you: Go from a high-level customer journey map to understanding how to measure tactical CX performance. Q: What are the advantages of using customer journey maps for this? Get MarTech!

Conference 90

Conference Digital Transformation Sample Touchpoints 90

Trade Press Services

APRIL 29, 2024

A strategic professional network helps individuals build new skills and knowledge, generate referrals, and develop strategic business partnerships. Nexco National is a framework for business development, which has at its core, a mission to help all of its members grow their business.”

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Only B2B

APRIL 17, 2024

This includes a team of professionals reaching out to your prospects and clients, setting up the meeting according to their convenience. Lead Qualification: Appointment setters act as a filter, qualifying leads based on pre-determined criteria. Now let’s dive into the benefits of the appointment setting services.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You feel like you’ve got a firm grasp on your prospect and their pain points. You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Getting ghosted by prospects can be one of the most disheartening parts of a seller’s job. You’ve done your research.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Inbox Insight

JANUARY 15, 2024

Applications of technographic data Technographic data can be applied in various ways to enhance marketing and sales strategies: Precise customer segmentation : Technographic data can help businesses categorize and prioritize their prospects based on their technology usage, enabling more personalized customer engagement.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 105

SmartBrief - Marketing

FEBRUARY 11, 2024

This guide is here to help you navigate the realm of email CTAs. By urging recipients to “Secure Your Spot Today,” you convey the importance of acting promptly to reserve their spot, implying that availability may be limited or time-sensitive. Use personalization Make the CTA feel special by changing it for each person.

Urgency Marketing 97

Urgency Marketing Click Rate Act-On Email Marketing 97

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Heinz Marketing

AUGUST 17, 2022

We see fewer cold calls and more email and social media interactions with prospects. Almost every step of the sales funnel can be automated to a certain degree, from adding prospects to the funnel, through a closed deal. Consumer purchases can act more on persuasion, which is a great opportunity for human contact in the process.

Lead Generation 115

Lead Generation Generation Leads Lead 115

Hubspot

MAY 23, 2023

Writing prospecting messages. Now, salespeople can leverage AI tools to write the perfect prospecting messages — ones that are personalized, compelling, and highly relevant. These insights can give you a more well-rounded picture of your prospects, paving the way for more personalized messages that resonate. Let's dive in.

Marketing AI 78

Marketing AI Forecasting Lead Scoring Lead Ranking 78

Contently

FEBRUARY 1, 2023

Assuming that is in place, how can content help to support different departments within a typical business organization? By the time a salesperson in today’s B2B market has their first conversation with a prospect, that customer is well into their learning journey ( and will consume 13 pieces of content before they’re done ).

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Optinmonster

MARCH 27, 2024

It’s no surprise they lose a high percentage of their prospects. If others are lazy with their marketing, and you put a bit more effort into how you engage with your audience and prospects, you’ll get ahead. And that’s exactly what we’re going to help you do. Lazy marketing brings poor results.

Lead Generation 70

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 70

Launch Marketing

APRIL 10, 2024

While you most likely will not reach billions of people on social media, it does provide a vast net of prospects, partners and customers to share valuable information with. Social media has become an important marketing channel for B2B startups. Social media also provides access to a key demographic for B2B businesses, the decision-makers.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Binary Demand

FEBRUARY 26, 2024

They dive into a sea of data sources – websites, social media, and emails – sculpting nuanced prospect profiles for laser-focused engagement. A significant 2023 trend is the adoption of machine learning algorithms to identify high-value prospects. AI helps businesses optimize their advertising campaigns.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98