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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy. privacy regulations, including the California Consumer Privacy Act , the ADPPA affects nonprofits and small businesses.

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Privacy Compliance: Finding a B2B Data Vendor You Can Trust

Zoominfo

Define the Categories that Matter to You To gauge how seriously a vendor takes privacy, simply reviewing the company’s privacy policy isn’t going to cut it anymore. To do this, focus on the compliance, privacy, and security standards of each provider. compliance with security or privacy standards).

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive. The Regulations illustrate how privacy policies should be a place of actionable instruction and not merely a restating of the text of the law.

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ZoomInfo, Data Privacy, and You

Zoominfo

More data privacy legislation is being pushed by the day, but here are the biggest privacy laws enacted so far: GDPR – Based in the EU, these laws outline data protection and privacy guidelines for personal data within the European Economic Area — as well as outside the EU. Data Privacy Best Practices.

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Digital Privacy and Compliance: How B2B Marketers Can Navigate New Regulations

Heinz Marketing

Companies aren’t always forthcoming with how they use your personal information, and privacy policies can run hundreds of pages that no one is taking the time to read. California’s regulations were a wake-up call for the handful of companies that ignored the GDPR guidelines. What about how that data is used or shared?

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The ethics of AI-powered marketing technology

Martech

In recent years, the introduction of the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Apple’s App Tracking Transparency feature and a slew of other state laws have increased consumer awareness around the data companies are collecting.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

Here are metaverse dangers brands should be aware when joining the metaverse: Metaverse privacy concerns Without a doubt, privacy is one of the most pertinent metaverse dangers. Some of these guidelines may already be a part of the hosting metaverse platform provider’s policies. Communication.