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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable.

Ethics 111
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The ethics of AI-powered marketing technology

Martech

AI has now enhanced this capability, but it also raises ethical concerns. However, AI also introduces a new legion of ethical considerations for marketers to navigate. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. Apparel, beauty products, and home products account for 60% of all social commerce purchases, a 25% increase from 2021 Facebook and Instagram Shops were top-rated by responders for social commerce experience, and Facebook Shop ranked #1 for checkout experience.

Act-On 118
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Personalization Is Powerful — Here’s How To Make It Ethical, Too

Salesforce Marketing Cloud

They also expect companies to respect their privacy, and handle their data in a lawful and ethical manner. To start with, let ethics be your guide. How to build an ethical personalization strategy. They want a unique experience and they want to be rewarded for their loyalty to your brand. So how do you walk that line?

Ethics 98
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Unveiling the Risks: Why Purchasing a Lead List Is a Costly Mistake

SmartBug Media

Purchased leads may not have a genuine interest in the products or services offered by a business. Businesses must comply with relevant regulations, such as the General Data Protection Regulation (GDPR) in the European Union or the California Consumer Privacy Act (CCPA) in the United States.

Purchase 104
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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists. Not only is this a moral and ethical obligation for modern businesses, it’s also an important step towards inclusivity and equal opportunity.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce Marketing Cloud

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?