Sana Commerce

JANUARY 9, 2024

Their goal was to deliver a personalized experience while efficiently managing these challenges. This transformative journey was more than increasing sales—it was about selling more efficiently and aligning with the evolving needs of the B2B landscape. This not only saved time but also lightened the load on the sales team.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. In our always-on, buy anything anywhere world, customers want their buying experiences to be personalized, dynamic and convenient, and B2B buyers are no different.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Hubspot

AUGUST 14, 2023

Salespeople frequently undermine their chance of winning sales when they allow value leaks — instances where your email, proposal, word choice, presentation, or body language diminishes the perceived value of your solution — to creep into their sales processes. In turn, those unfortunate experiences have the rep rattled.

Work Management 84

Work Management Pricing Price Cross-Selling 84

ClickZ

SEPTEMBER 24, 2020

September 17 saw ClickZ host a webinar by David Greenberg , SVP of marketing at Act-On. The presentation really dug into lifecycle marketing best practice. Expansion: upselling, cross-selling. Things like personalization, authenticity, and meaningful connections are increasingly expected by consumers.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

SpotMe Blog

MAY 24, 2021

Webinars are most commonly used for hosting virtual seminars, presentations, lectures, and workshops. Deminars are relatively easy to set up and run, which lowers your customer acquisition cost and extends your marketing efforts, especially when you record your presentations and upload them online to serve as evergreen content.

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

QuanticMind

AUGUST 29, 2023

The inherently personal nature of the products and services provided, coupled with their potential magnitude of impact, puts trust right at the center of the consumer relationship. A massive 75% of consumers are not comfortable making a purchase from a brand that has poor personal data ethics.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Salesforce Marketing Cloud

JUNE 2, 2022

These experiences are in-person, livestreamed in real time, and available on demand afterward. People often ask me how Salesforce drives revenue growth the way we do. Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. How do we do it? I’ll let you in on a secret. Why pipeline?

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

APRIL 20, 2020

Shift more focus to up-sell and cross-sell opportunities within your existing customer base. People thrive when they have established routines — but with all of the variables present in a work-from-home environment, how can you carry on your in-office culture? Work Together Stay connected in a remote world.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

Zoominfo

MARCH 8, 2022

” Watch a recap of Henry’s presentation here , and read on to see how to move through the full lifecycle of a lead using our unparalleled go-to-market platform. Reach out Instantly Once the salesperson is up to speed on the details of the account, it’s time to act.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Vidyard

JANUARY 5, 2021

We’re not selling enough! You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Sprout Social

SEPTEMBER 22, 2021

That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Through messaging apps, chatbots and other automated tools, brands are able to balance personalization and efficiency for a better buying experience. Via smartphone. Social media.

Conversion 87

Conversion Cross-Selling eCommerce Paid Search Agency 87

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Thus, the first step in the process is to create a cross-functional team to help conceive and operate the rest of the strategy. Social Media Strategy in 8 Steps (Summary). highlight to tweet).

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Hubspot

FEBRUARY 28, 2022

Getting to the home stretch is a struggle in itself, so if you manage to get to the finish line with a potential client, you'd better know how to cross it. The process of "crossing the finish line" in this context is most commonly known as a client pitch. The term "client pitch" is fairly fluid. Lock in on the right clientele.

Work Management 54

Work Management Marketing Management Lock-In Peer-to-peer 54

Liveintent

JULY 26, 2022

LiveIntent was the first company to bridge the email channel (first-party) to third-party cookies — the currency relied on to buy and sell inventory. and acts as the fulcrum to build lookalike audiences and efficient acquisition strategies. Getting here was hard work, and we’re proud to be on this list. It all begins in email.

Work Management 62

Work Management Marketing Management Marketing Automation Services Custom Publishing 62

Mailmunch

JUNE 29, 2021

Create a more personalized customer experience. Track, report and act on purchasing behavior. Gathering data pre-sale is essential, but that data is acted upon post-sale, and it’s more than likely done via email. . That may justify an upsell or cross-sell to increase their cart spend. . Post-sale email.

Lead Scoring 68

Lead Scoring Lead Ranking eCommerce Automation 68

Hubspot

AUGUST 1, 2022

A sales operator works to enable your salespeople to focus on selling. Therefore, hiring the right person for the role is crucial, as such a hire will handle ‘backend’ stuff like lead management, data analysis, process optimization, and even sales strategy. How will you push cross-functional support for the sales team?

Top of Funnel 74

Top of Funnel Peer-to-peer Work Management Cross-Selling 74

Convert

AUGUST 3, 2022

A client sells products across the US-Canada border on his website. Now you can make changes to your website without relying on developers. You can even target visitor segments using Convert’s Deploy functionality, which is especially useful for making specific adjustments for certain types of visitors. Convert Deploy vs. Convert Experiences.

Optimization 52

Optimization Marketing Websites Banners Cross-Selling 52

Albacross

NOVEMBER 4, 2021

Timing : When is the best timing to reach out personally? Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Not exactly. 68% of B2B buyers prefer to research online independently.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Vidyard

JANUARY 5, 2021

We’re not selling enough! You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

The Lead Agency

AUGUST 20, 2020

Now, however, it’s more difficult for B2B marketers to define exactly who they are selling to: 64% of C-suite executives have final signoff on a purchase decision, 81% of non-C-suiters also have a say in it. Source: [link] The B2B marketing funnel has become longer and more complicated.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Bluetext

DECEMBER 8, 2022

Effective January 1st, 2023: California Privacy Rights Act . Virginia Consumer Data Protection Act. Effective July 1st, 2023: Connecticut’s Act Concerning Personal Data Privacy and Online Monitoring . Colorado Privacy Act . Utah Consumer Privacy Act . Effective December 31st, 2023 . Port their data.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

PureB2B

JUNE 23, 2021

This applies mostly when the B2B firm has a major product to display or a visually stunning site to present. In 2020, the professional networking site nearly supplanted conventional in-person gatherings, indicating that even more professionals are using the platform. Videos can be entertaining and educational. billion spent in 2019.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Vidyard

JANUARY 5, 2021

We’re not selling enough! You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Binary Demand

MAY 17, 2023

The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. Moreover, email marketing acts as one of your best options as a B2B lead generation solution. B2B Email segmentation lets you send more personalized and relevant emails, improving engagement and conversion rates.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Valasys

OCTOBER 14, 2022

Today’s world is increasingly reliant on data. Every year, the amount of data we produce increases tremendously. Every day, at least 2.5 quintillion bytes of data are generated—that number with 18 zeros, in case you didn’t know. Email spam filtering, product suggestions, online fraud detection, etc. are some of the common uses of ML.

Marketing AI 52

Marketing AI Lead Ranking Enterprise Management Planning 52

Heinz Marketing

MAY 16, 2022

We have every episode of Sales Pipeline Radio, past, present and future on demand, always at salespipelineradio.com. We have every episode of Sales Pipeline Radio, past, present and future on demand, always at salespipelineradio.com. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 97

Top of Funnel Lead Scoring Lead Ranking CMO 97

Engagio

JULY 24, 2017

Information from corporate email, calendar, and web engagement is aggregated and presented wherever it is needed. Executing cross-departmental plays is easy in theory, but hard in practice. In the last post, we talked why we’ve focused on using Marketing Orchestration to build our ABM program at Engagio. Account Foundation.

Account Based Marketing 91

Account Based Marketing ABM Lead Ranking Enterprise Management 91

Martech Advisor

JANUARY 8, 2020

Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership. . Number of sales opportunities and pipeline created for prospect events or upsell and cross sell opportunities for client events.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Directive Agency

JULY 12, 2022

The sales funnel moves people from one decision-making stage to the other by gradually presenting them with relevant information on what they can expect from a solution. When you present users with too many options, they simply become too overwhelmed. Not quite, though. billion in 2022 , most buyers still prefer free solutions.

Conversion Rate 52

Conversion Rate Pricing Price Conversion 52

Customer Experience Matrix

JULY 30, 2013

I personally suggest that anyone interested in the industry buy a copy for themselves and another for someone they love. They''re certainly not close to the 67% to 90% rates reported by LeadFormix , Act-On , and eTrigue. The table below shows the data available and highlights the holes. Thanks, guys.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

ClickZ

OCTOBER 22, 2019

The Medallia Experience Cloud captures experience signals which are created via customer interactions in person, digital, and IoT and applies their AI technology to deliver predictive insights. Medallia acted as a partner in this initiative as well. “We Once they answer that question it goes from there.”.

Case Study 74

Case Study Case Studies Studies SMS 74

The Lead Agency

MAY 26, 2019

By using your emails and the content within them to convince people that you’re an expert in your niche, they’re more likely to choose your business’ products or services when they decide to act. Use Email to Cross-Sell Services Email marketing is a powerful tool for cross-selling your services. Because it works.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

Hubspot

JANUARY 8, 2020

We call this act of consciously bringing people together through a shared endeavor a fanocracy : an organization or person that honors fans and consciously fosters meaningful connections among them. The relationship we build with our customers is more important than the products and services we sell them. Fandom is everywhere.

Cross-Selling 84

Cross-Selling Word of Mouth Work Management Television marketing 84

Buffer

OCTOBER 6, 2022

Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer’ In this interview, we talk about how she grew her personal brand, with a newsletter called Why We Buy that has an audience of 10,000 people and a Twitter account with eight times that number.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Act-On

OCTOBER 2, 2023

This technology allows finance marketers to personalize their communications while standardizing their operations at scale. While organizations may achieve different levels of financial services marketing automation maturity over time , the core goals remain the same: streamlining and personalizing customer experiences at scale.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Marketing Automation Service 192

Sprout Social

FEBRUARY 3, 2022

Now, fast forward to the present day. Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). When we think of classic marketing campaign examples (like “ Got Milk? Campaigns are no longer reserved for corporate giants and ad departments. Measurable. This is the big one.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137