Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Traditional broadcasting through the media is not as effective as it once was.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you’re a blogger or individual consultant, you might only need one calendar. Then you can start pinning!

Paid Content 159

Paid Content Social Media Tools Product 159

B2B Memes

SEPTEMBER 8, 2011

Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer.

Social Media 100

Social Media Media Blogger Act-On 100

Contently

AUGUST 19, 2020

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. For Pippa Stacey, a blogger who has Myalgic Encephalomyelitis (ME), her advocacy includes market research as well. Many advocates have developed sizable followings on social media. And rightly so.

Terms and Conditions 212

Terms and Conditions Work Management Content Marketing Paid Search Agency 212

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 128

Social Media Media Blogger Co-Registration 128

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Bryan Srabian, The SF Giants @srabe. Listen Now . Tweetable Moments.

Social Media 123

Social Media Media Marketing Budget Communities 123

Brandpoint

MARCH 30, 2020

Your website acts as a salesperson, promoting you and your brand. Because of this, the website acts as both a conduit of information and a powerful generator of business leads. Think multi-media Providing a variety of messaging approaches creates a more compelling website to appeal to a range of potential clients.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. An influencer acts like a giant megaphone spreading a brand’s message to potential customers. Best Free Social Media Influencer Tools. It’s free to download. FollowerWonk. TweetReach.

Tools 92

Tools Blogger Demographics Social Media 92

ClearVoice

APRIL 25, 2022

Adding information on social media platforms to encourage users to visit your site? One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. So, how do you get there? Successful on-page SEO activities should focus on developing relevant, valuable, and compelling content.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. Social Media Responsibilities Worksheet What are your thoughts or comments?

Social Media 142

Social Media Paid Content Media Act-On 142

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. That’s it.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Contently

FEBRUARY 12, 2024

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Below are the insights we were able to glean from finance content’s top contenders, from mainstays like NerdWallet down to independent bloggers who have amassed large followings of their own.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Millenial Media. Millenial Media is the dominant mobile advertising platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Biznology

FEBRUARY 22, 2019

TV and print media were the go-to forms of advertising for those who could afford it. Once you identify who you want to reach, you can act accordingly and elevate your sales. One of the best tips for beginner bloggers is to be honest in your posts. Spend less money. Build your brand. Help earn customer’s trust. Like this post?

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Buy a Media Company: Do an analysis on the media companies in your industry.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. How am I doing this? With real stories!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Convince & Convert

MARCH 16, 2011

Guest post by Marjorie Clayman , resident blogger at www.margieclayman.com. Regardless of how you feel about Phil Collins and his various contributions to the rock music canon, there are a lot of lessons for Social Media that we can glean from his career and subsequent retirement. She works at Clayman Advertising, Inc.,

Social Media 157

Social Media Media Paid Search Agency Blogger 157

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. What stories or lessons learned do you have to share?

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Biznology

MARCH 11, 2014

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Don’t Freak Out. Are You Chilling Out?

Social Media 80

Social Media Media Forrester Training 80

Optinmonster

MARCH 22, 2024

The Debate The reasons why you may want to allow blog comments or not is summarized nicely by popular bloggers Pat Flynn and Everett Bogue. Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger).

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. Everyone was so excited as to how successful the launch was. That was back on May 10–47 days ago!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here. Don't believe me?

Social Media 80

Social Media SEO Advertising Agencies Media 80

Scoop.it

APRIL 6, 2021

The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public. This approach could be particularly valuable if you’re a startup or a blogger who is still building your following and reputation. Image: Omnicore Agency ).

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Back up the benefit statement with proof and tell the prospect what they'll lose if they don't act. The Basics of Writing Website Copy. Pump the brakes! Keep it simple.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Optinmonster

MARCH 30, 2024

In short, social proof is a shortcut to decide how to act. In short, social proof is a shortcut to decide how to act. Customer reviews and testimonials can be so crucial for sales that Casper went as far as suing a blogger for not recommending them as the best. And, it can boost conversions by up to 15%.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Biznology

MAY 23, 2013

Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. If you want to earn a reputation as a dependable, valuable guest blogger (with the links to prove it), follow these tips.

Blogger 80

Blogger Paid Search Agency Outreach Social Media 80

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. I’ve been blogging for over five years.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Onalytica B2B

AUGUST 23, 2017

Here are two definitions from leading influencer marketing experts: “The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products.” As it stands, there’s confusion as to when influencer marketing is just outright advertising.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Exo B2B

MARCH 8, 2018

Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Media presence as spokesperson for the community. Entrepreneur, blogger and speaker. There are hundreds of international and American rankings listed on Google.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

SmartBug Media

JULY 28, 2020

You need to know who your target market is, what media they consume, and, most importantly, what message would make them act immediately. You want to target online publications, influencers, and bloggers in your field of interest. And you need to mix it up by using a combination of well-known media and smaller indie blogs.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Scoring 99

Onalytica B2B

MARCH 12, 2018

If you insist on treating your influencers like campaigns, then guess what – they’ll act like campaigns. To achieve real, long term results from influencer marketing, the first step is to stop treating influencers like campaigns and start treating them as people with real value to offer. Read on for 6 tips.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Huptech Web

DECEMBER 2, 2022

From product reviews on the brand’s websites to posts on social media platforms, UGC can take many forms and generate meaningful customer interest even without direct involvement from the brand. Social Media. Usually, user content promoting a brand on social media is UGC for the brand. What is UGC(User Generated Content)?

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100