Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 106

Marketing Analytics Tools Paid Content Analytics Activities 106

Binary Demand

FEBRUARY 26, 2024

Applications range from predictive analytics to automated lead scoring. Businesses now use AI to improve B2B demand generation campaigns , from understanding how customers act to predicting future trends. Predictive Analytics: Shaping the Future AI’s mastery in predicting outcomes through data analysis is called predictive analytics.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Q: Can’t we measure customer experience by doing some social listening and sentiment analysis? Get MarTech!

Conference 102

Conference Digital Transformation Sample Touchpoints 102

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. This requires some deep-dive analysis of the buyers and their transactions.

Analytics 110

Analytics Work Management Marketing Management Click Rate 110

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.”

Merchandising 112

Merchandising Marketing Analytics Tools Conversion Lead Ranking 112

Valasys

OCTOBER 4, 2022

And this is where environmental analysis in marketing comes into the picture. With marketing environmental analysis , businesses can prepare better for the rise and fall of the market, chart-out fail-proof marketing strategies, and align every aspect of a marketing campaign to the organization’s goals and vision. Macro Environment.

Analysis 52

Analysis Work Management Planning Marketing Management 52

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Do you know what your customers see and do before they purchase from you?

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Spiralytics

FEBRUARY 7, 2024

We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Sounds like a marketer’s dream, right? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). For example, if a marketer at Sprout Coffee Co. Today, listening tools are more intuitive, making insights more accessible.

Keywords 100

Keywords Template Analysis Barriers 100

Sprout Social

FEBRUARY 19, 2024

Take for example, Sprout’s AI-driven Social Media Listening solution. By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Anyword

DECEMBER 20, 2023

But beneath the allure of these AI-powered tools lies a set of distinctive challenges when it comes to tracking product analytics and usage. We will also discuss some of the key considerations when tracking product analytics and usage in these types of platforms. Let’s explore some of the key obstacles that need to be overcome.

Analytics 40

Analytics Generation Product Lead Ranking 40

Martech

FEBRUARY 23, 2024

This critical stage leverages the detailed tagging of assets — persona, journey stage, product, and service — to enable deep segmentation within analytics platforms like Adobe Analytics. Techniques like SAINT classification highlight the versatility and depth of analysis, allowing for close to precise audience segmentation.

Digital Asset Management 102

Digital Asset Management Personalization Enterprise Management Tagging 102

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis?

Work Management 110

Work Management Marketing Management Customer Satisfaction Analysis 110

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Q: The first one is, GA4 doesn’t do as much as Universal Analytics. Q: OK, next is that GA4 is only for analytical experts and big businesses. Interview edited for clarity and length.)

Marketing Analytics Tools 128

Marketing Analytics Tools API Analytics Impressions 128

Vision Edge Marketing

JANUARY 24, 2019

This explosion of data and more powerful data analytics-enabling technology has made it ever more imperative for organizations to be able to make faster and better analytically oriented evidence-based decisions. If you want to be able to transform into an analysis-action oriented company, you need to embrace a data-to-insights culture.

Paid Search Agency 185

Paid Search Agency Work Management Lead Ranking Marketing Management 185

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Digilant

MARCH 30, 2021

Today’s leading sales analytics strategies are backed by years of innovation: Assessing your brand’s performance while forecasting your major pathways to purchase isn’t necessarily easy. Balancing Sales and Marketing Analytics. More important, however, is the way it’s applied. But what are these technical details, anyway?

Analytics 52

Analytics Marketing Management Planning Paid Search Agency 52

Binary Demand

FEBRUARY 27, 2024

Applications range from predictive analytics to automated lead scoring. Businesses now use AI to improve B2B demand generation campaigns , from understanding how customers act to predicting future trends. Predictive Analytics: Shaping the Future AI’s mastery in predicting outcomes through data analysis is called predictive analytics.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Brandwatch Marketing

OCTOBER 30, 2018

Learn how image analytics can give brands superior insight into how they're perceived by increasingly visual-oriented audiences - most notably, teens. The best way to do that is through image analysis. How to translate a visual language using image analysis. For them, the default language of the internet is the image.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Martech

JUNE 9, 2023

For example, general marketing conversations were tagged as “marketing,” while conversations specifically about CDPs were tagged as “CDP.” Example conversations: For beginners in martech, prepare a roadmap for learning and becoming an expert in 4-6 months. Example conversations: What is CDP? (by

Account Based Marketing 102

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 102

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Dig deeper: What could disrupt the future of generative AI?

Marketing AI 126

Marketing AI Ethics Work Management Marketing Management 126

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Likewise, native social analytics primarily focuses on direct @mentions and @tags. The problem? Sprout Social.

Social Media 125

Social Media Tools Campaigns Media 125

Convert

JANUARY 21, 2022

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. What Does the Decision Include? The DPA held in the decision the following: Applicability of the GDPR. The Website Operator Is the Data Controller.

Analytics 52

Analytics Google Privacy Work Management 52

Marketing Insider Group

FEBRUARY 22, 2023

For example, look at FreshBooks. Keep up with the competition Competitor analysis tells you a lot. For example, being role-specific might be helpful. Marketing Analytics Support Customer Journey Tracking Do you know where your audience is within the life cycle? Marketing analytics can help. Image: FreshBooks 4.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 263

Zoominfo

OCTOBER 5, 2021

Some examples include: Press Releases And Mass Media: Read industry reports and news stories for information that might inform your business decision-making process. Website Analytics: Analyze the traffic patterns to and from your website and social profiles to gain insight into your customers’ online behavior and interests.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. However, an effective email marketing campaign can act as the third pillar to a well designed and powerful SaaS marketing trifecta. For example we subscribe to the Indie Hackers email. For example we subscribe to the Indie Hackers email.  14 Minute Read.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Seismic

FEBRUARY 22, 2024

This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. We realized we needed to dive into the analytics of their Seismic environment together to uncover the answer, using our findings to shape our best practices.

Sales Cycle 81

Sales Cycle Analytics Lead Ranking Lead Scoring 81

Brandwatch Marketing

NOVEMBER 19, 2018

Social media analytics and industry analysis can help you find out what food the dogs want to eat. Social listening and industry analysis allow you to reach a more representative array of your market and get a more representative sample of their opinions. But they didn’t know how to act on any of that data.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Sprout Social

JANUARY 9, 2024

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Beyond simply collecting and mining customer data, you need to build on it with AI and automation, analytics and segmentation. Consumers expect that same level of service online. And not just respond.

Social Media 124

Social Media Personalization Media Work Management 124

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? What is a brand experience strategy?

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52