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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

Think about how Amazon (a client of ours) has used heavily emphasized social proof in the buying experience over the last decade. The influencer content was 11 times more effective than banner ads in terms of driving real sales lift. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions.

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A step back: IDFA’s impact on the advertising ecosystem

ClickZ

Apple’s proposed change to the IDFA (delayed until 2021) will likely have a staggering impact on the entire advertising ecosystem and the online marketing world. It’s called IDFA (Identifier for Advertisers) – and it will likely have a staggering impact on the online marketing world. Let’s review how: Advertising time warp.

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Why Blockchain Occupies a Unique Seat at the Advertising Table

Martech Advisor

As the innovation agenda continues to take the front seat in the world of advertising, blockchain technology has emerged as a promising answer for greater transparency, automation, and decentralization amidst the industry’s ongoing tussle with trust and privacy-related issues are discussed by Prateek Dayal, Chief Strategy Officer of Aqilliz.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

But discounted iPhones sold only during a 2-day Amazon Prime Day sale have buyers clawing for them like there’s no tomorrow. Precious metals, raw materials like uranium, and the growing water scarcity in London are examples of absolute scarcity. You must have seen absolute scarcity play out in real life during the 2020 pandemic.

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What is Content Personalization Marketing and Its Importance?

NetLine

It’s a strategy used in marketing where companies tailor their content—things like blog posts, videos, or advertisements—to each user’s specific interests and preferences. Content personalization marketing caters to all touch points throughout the customer experience journey.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is a Banner Ad?

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Prepare to Go Cookieless: Marketing Strategies for Evergreen ROI

SmartBug Media

For a good while after that, I felt like I saw Mazda advertisements on every site I visited. Think about when you click on an advertisement on Instagram or a seller’s item on Amazon. That’s why you’re hit with the same advertisements across your devices and searches: The third-party cookies are still tracking you.