KoMarketing Associates

JULY 27, 2022

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. This enables the prioritization of marketing efforts and the optimal allocation of resources. More efficient use of marketing resources by focusing efforts on high-converting customer segments.

Paid Content 70

Paid Content Acquisitions Cost per Acquisition Marketing AI 70

ClickZ

FEBRUARY 1, 2022

Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Exploring acquisition as a business. You should focus on acquisition.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Can our data make the software competitively differentiated?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Martech

DECEMBER 1, 2021

Within the Welcome platform, marketers get the capabilities of a content marketing platform (CMP), marketing resource management (MRM) and digital asset management (DAM). Acquisitions like the ones that Optimizely has undertaken fill out the marketers toolbox. Welcome’s global clients include Panasonic, Sodexo and Pure Storage.

Digital Experience Platform 90

Digital Experience Platform Resource Management Acquisitions Optimization 90

Heinz Marketing

APRIL 19, 2024

When teams utilize tools like marketing automation platforms, they can better understand what personalized knowledge and educational resources each customer needs. Marketing teams can do this by crafting engaging content that educates, entertains, and positions your brand as a trusted resource.

Lead Scoring 60

Lead Scoring Lead Ranking Acquisitions B2B Marketing 60

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. Manufacturing Marketers and Content Marketing.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Cost-related benefits.

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

KoMarketing Associates

DECEMBER 18, 2017

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. Nearly 71 percent claim that they don’t have the time/resources to implement an effective process.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

Sprout Social

JUNE 16, 2022

Corporate mergers and acquisitions are long, complicated deals that take months if not years to execute. A social media planning framework for before, during and after mergers or acquisitions. The post Planning a merger or acquisition? This is a huge mistake. So what should happen? Subscribe to our newsletter today.

Social Media 103

Social Media Acquisitions Planning Media 103

MarketJoy

AUGUST 22, 2023

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. Scientific Approach: MarketJoy applies science to customer acquisition.

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Prioritize goals based on their impact.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. The short answer is that there are good reasons to put effort into both.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

Martech

AUGUST 9, 2021

The product sponsor is the internal champion who justifies and secures the attention and resources a product and/or project requires. They can summon the necessary resources and get people to accept the new direction. The post Understanding different product roles in marketing technology acquisition appeared first on MarTech.

Acquisitions 114

Acquisitions Product Work Management Paid Search Agency 114

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. To start, you need to know your existing CAC.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Porch Group Media

MAY 4, 2021

Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. The post Customer Acquisition, Omnichannel Marketing and Data Quality first appeared on V12.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Zoominfo

MARCH 12, 2020

But today, AI is being used in every facet and function of companies, including human resources. But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM). From simple data entry activity to talent acquisition, AI can assist in nearly every function of an HR department.

Resources 130

Resources Budget Programs Resource Management High Quality Lead 130

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. In these situations, one-to-many outreach can help you spread your resources further. For example, G2 offers Amazon gift cards to companies’ customers for submitting a review.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

EveryoneSocial

NOVEMBER 3, 2021

The term “ war for talent ” was coined decades ago, but today it’s more relevant than ever as companies strive to perfect their talent acquisition strategies to attract the right people. So it’s no surprise that HR professionals say recruitment and talent acquisition is one of the major challenges they face.

Acquisitions 52

Acquisitions Resource Management Marketing & Strategy Best Practices 52

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. The short answer is that there are good reasons to put effort into both.

Acquisitions 71

Acquisitions Allocation Paid Social Agency Paid Search Agency 71

FMG Suite

SEPTEMBER 19, 2023

SAN DIEGO, July 13, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced its acquisition of MyRepChat, the number one client text messaging platform for regulated industries. MyRepChat is headquartered in Bloomington, MN.

Acquisitions 52

Acquisitions Enterprise Management Allocation Marketing Management 52

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. But with the Perkuto acquisition it adds a big dose of marketing operations. The post Is the CDP category being shrunk by acquisitions?:

Acquisitions 87

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 87

Salesforce Marketing Cloud

OCTOBER 11, 2022

For each of those quadrants, you want to determine if you have the right sales coverage and resourcing, which might require rolling out new sales or communication channels for easier customer engagement and folding in more reps to handle complex accounts. Without surplus financial resources, risk can increase.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. If a lack of time, resources, or understanding keeps you from actively seeking out affiliates, you’re missing a significant opportunity. Putting Acquisition Into Action. Pursuing High-Performance Partners.

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

KoMarketing Associates

JANUARY 31, 2017

While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets. Final Thoughts.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Smashmouth Marketing

JUNE 2, 2022

Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. In the ”Getting Started” module , you’ll find helpful training resources on getting set up and producing quick wins. Best Paid Marketo Training Resources. Marketo Webinars.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

SmartBug Media

AUGUST 13, 2021

Gather ’round and get your notebook ready, because we’re going to show you five steps to build a review acquisition strategy for your senior care community. Third-party online reviews sites are also very important in your review acquisition strategy. In these situations, one-to-many outreach can help you spread your resources further.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Martech

MAY 14, 2024

Marketing funnel metrics such as click-through rate, cost per acquisition, cost per lead, or cost per sale are important and can be used to demonstrate growing marketing efficiency. Great marketing leaders know how to manage their budgets and allocate resources to improve marketing results. Many marketers believe these metrics are ROI.

ROI 109

ROI Marketing Attribution Cost per Acquisition Work Management 109

KoMarketing Associates

MAY 3, 2022

DemandGen conducted its “2022 Database Strategies & Contact Acquisition Survey Report,” and statistics indicated that while 77% of marketers have a data acquisition strategy in place, 43% believe that there needs to be significant improvement.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

JULY 13, 2021

When it comes to the top challenges related to successful retargeting , most B2B marketers (38%) stated that it was the resources available to them. Identifying the Lack of Marketing Resources. This is not the first time that marketers have pointed to a lack of resources as a prime obstacle. About 36% cited brand image.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

Hubspot

NOVEMBER 1, 2018

But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment. Talent acquisition, on the other hand, is a long-term HR strategy meant to attract the best, most qualified people and convince them to bring their unique skills to your company. Talent acquisition.

Acquisitions 96

Acquisitions Marketing & Strategy Best Practices High Quality Lead 96

Vidyard

NOVEMBER 19, 2020

The post How to Film Stellar Recruitment Videos and Maximize Talent Acquisition appeared first on Vidyard. More video and more sharing means better matchups between the right companies and candidates, and we all have a part to play in helping people continue their careers in the ever-evolving new world of work.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

KoMarketing Associates

AUGUST 3, 2017

Over time, resources that deliver long-term value become more important, especially if they are built on customer-centric services and guided by B-to-B seller expertise,” wrote the authors of the report. Once B2B buyers join a loyalty program, most (57 percent) claim that dedicated support is of the utmost importance.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

Outreach

AUGUST 2, 2018

Outreach is proud to announce our acquisition of Sales Hacker , the world’s top destination for sales innovation, thought leadership from the successful practitioners, and actionable advice any sales rep can put to use right away! And that includes providing educational and actionable content for the sales community.

Outreach 83

Outreach Acquisitions Peer-to-peer Thought Leadership 83

Sales Engine

FEBRUARY 25, 2016

Do you have the resources in place to feed the machine? So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape. You may even have one, but are you using it to its fullest potential?

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Marketing 261

FEBRUARY 20, 2021

The good news is, you don’t have to continue wasting time and resources developing new content. To help other marketers focus their time and resources, we have put together a fill-in-the-blank newsletter strategy template. This is likely because creating a conversion funnel takes weeks of time, effort, and resources.

Template 62

Template Resources Planning Top of Funnel 62