SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo. Sync Marketo and GTW. It links GTW and Marketo. Create Your GTW Webinar.

Marketo 71

Marketo Webinar Metrics Touchpoints Template 71

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. This announcement is a momentous occasion for Marketo, as it signals the next phase of our company’s growth.

Digital Transformation 134

Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Putting Acquisition Into Action. Pursuing High-Performance Partners. Why would you recruit them differently?

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Net-Results

SEPTEMBER 21, 2018

Transferring the ownership of Marketo from Vista to Adobe does not consolidate anything. The post Is the recent acquisition of Marketo by Adobe an indication of martech consolidation? The same number of marketing automation vendors exist today as did yesterday, so no consolidation has taken place.

Marketo 40

Marketo Acquisitions Marketing Automation Services Eloqua 40

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact. Marketo Data.

Lead Ranking 59

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Marketing automation should deliver content that speaks to your prospect like a person—rather than a machine.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

SmartBug Media

AUGUST 13, 2021

Gather ’round and get your notebook ready, because we’re going to show you five steps to build a review acquisition strategy for your senior care community. Third-party online reviews sites are also very important in your review acquisition strategy. Reputation management is a key factor in a successful review acquisition strategy.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

SmartBug Media

OCTOBER 26, 2020

If you read our post about using Marketo's Performance Insights tools , you know clean data is especially crucial for making decisions about the health of your marketing efforts as a whole. Thursday: Confirm that all records have an acquisition program and date. Actionable analytics always start with clean data. If not, update.

Marketo 77

Marketo Analytics Lead Scoring Lead Ranking 77

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Marketing automation should deliver content that speaks to your prospect like a person—rather than a machine.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

chiefmartech

SEPTEMBER 21, 2018

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It’s just that your Marketo choice will now have an Adobe logo.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Martech

APRIL 25, 2024

I’ve heard that Marketo was rather chill about the size of lead databases, but after Adobe purchased it, Marketo database sizes defined in contracts were enforced far more strictly.” When Adobe acquired Marketo, I had zero concern in the first year about a roadmap change,” he said. Why would they disrupt what was working?

Work Management 55

Work Management Marketing Management Vendors Lock-In 55

Aberdeen

DECEMBER 7, 2020

In this series, we’ve examined many of the acquisitions that impacted the CX space — Salesforce acquiring Slack , ServiceNow acquiring Element AI , Facebook acquiring Kustomer — and how these actions are altering the way organizations provide customer experience. If so, what are your thoughts on the above-mentioned acquisitions?

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

NOVEMBER 16, 2011

Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. I won’t go into the same details, but the key figures for 2010 and 2011 are: This is good news, in that Marketo has managed to increase the all-important Revenue per Client figure.

Marketo 120

Marketo Eloqua Comparison Acquisitions 120

Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! The common and unwavering belief in the power of content and data to drive business results has brought these two magnets together according to Steve Lucas the CEO of Marketo.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Three typical market expansion approaches include the following: Expansion through a merger or acquisition.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Customer Experience Matrix

JULY 30, 2013

Sadly, the wave of acquisitions that swept the industry in the past year has made this harder: many major vendors are now part of a public company, which severely restricts the information they can share. Marketo was mostly missing until they provided key figures in their earnings call this afternoon.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Martech

OCTOBER 25, 2021

Today, Adobe announced new features and capabilities that are rolling out on Adobe Workfront, forecasting the next phase of integrations that follow Adobe’s acquisition of the work management platform in late 2020. For B2B customers, the Adobe Marketo Engage Connector is now available through Adobe Workfront Fusion.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Features 108

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. Perkuto will expand MERGE’s marketing operations offerings, bringing Marketo and Workato managed services to MERGE clients. Why we care. It had technology.

Jigsaw 110

Jigsaw Storytelling Acquisitions Marketo 110

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Marketo and PathFactory are long-standing integration partners. The post Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers appeared first on PathFactory.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

Zoominfo

APRIL 26, 2022

Boolean search for recruiters enables talent acquisition managers to quickly find best-fit candidates based on their information. “I It’s a way to get very specific in your search criteria very quickly while using multiple parameters within your search,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo.

Zoominfo 130

Zoominfo Work Management Marketing Management Class 130

Televerde

SEPTEMBER 25, 2018

As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine. Besides the Adobe acquisition of Marketo, what marketing trends are most exciting to you?

Case Study 40

Case Study Case Studies Marketo Studies 40

The Point

JUNE 25, 2019

Depending on the marketing automation platform (MAP) you use, this might be captured in different ways (for example: Pardot campaigns, Marketo acquisition programs). A good starting point is a mini data audit, focused on the following questions: * Are you capturing lead sources? What do your leads and accounts look like?

Marketing Attribution 242

Marketing Attribution Work Management Marketing Management Marketing Automation Services 242

Martech

FEBRUARY 8, 2022

With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts. Selling Simplified’s customers include agencies and B2B brands, such as Juniper Networks, Mediacom and Marketo.

Purchase Intent 93

Purchase Intent Digital Transformation Acquisitions Intent Data 93

Drew Neisser

NOVEMBER 17, 2023

In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand’s impact on growth.

B2B 52

B2B Brand Identity Branding CMO 52

Martech

MARCH 28, 2024

Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing. Twilio’s Twilio Flex has two new programs: Unified Profiles and Agent Copilot.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Three typical market expansion approaches include the following: Expansion through a merger or acquisition.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Biznology

JANUARY 19, 2018

“Spending 80% of marketing investments on net new customer acquisition spells doom for B2B marketers, especially those in SaaS and other subscription businesses,” says Gershik. Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

DECEMBER 1, 2022

Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. Steele has been on the sending end — she used Sendoso as a marketing executive at Marketo, LeanData and Near — and she’s been on the receiving end too (not necessarily via Sendoso).

Service 125

Service SMB Fulfillment Sample 125

Adobe Experience Cloud Blog

JULY 17, 2015

They can be very focused on acquisition and lead generation. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention. So you need to be found, and inbound marketing helps you do just that. They can also be broad and not very personal.

Inbound Marketing 48

Inbound Marketing Acquisitions Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

Many companies only look at first-touch attribution, which is good for looking at acquisition snapshots (specific point in time), however it does not give a complete picture of channel performance across time. In a first-touch model, only the acquisition channel gets the credit. Putting It All Together. Got follow-up questions for me?

Multi-Touch Attribution 48

Multi-Touch Attribution Marketo Multi-Channel Thought Leadership 48

Martech

OCTOBER 26, 2021

Today, Adobe announced new features and capabilities that are rolling out on Adobe Workfront, forecasting the next phase of integrations that follow Adobe’s acquisition of the work management platform in late 2020. For B2B customers, the Adobe Marketo Engage Connector is now available through Adobe Workfront Fusion. Why we care.

Enterprise Management 105

Enterprise Management Marketing & Strategy Work Management Marketing Management 105

Zoominfo

APRIL 29, 2022

They are in charge of managing and enforcing data quality initiatives, like data acquisition, expansion, cleaning, and updating. The popularity of CRM systems like Salesforce and Microsoft Dynamics, and marketing automation systems (MAS) like Marketo and Pardot, has increased the need for data quality managers.

Work Management 130

Work Management Marketing Management Marketing Automation Services Zoominfo 130

Oktopost

AUGUST 10, 2022

This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading organizations: Google, Marketo, and Adobe. He is renowned for his time and leadership at Google, Marketo, and Adobe.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89