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What Does Your Content Say About Your Company Culture?

Marketing Insider Group

It’s more important than ever before to build a positive and inspiring company culture. Your company culture is a reflection of your core brand values and mission. According to a 2020 survey of consumer behavior, over 70% said it was important that companies they bought from aligned with their values. Source: [link].

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What Companies Should Know About Generative AI and Customer Experience

CMSWire

Sprinklr's Buddy Waddington explores how generative AI transforms customer experiences through advanced chatbots, social listening, personalization and more. Continue reading.

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FTC warns tech companies about over-hyping AI claims

Martech

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims about a product’s efficacy are our bread and butter.” But one thing is for sure: it’s a marketing term.

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Sending a message about company culture: Friday’s Daily Brief

Martech

With Yelp’s new pandemic-related profile attributes, which you can read about below, the same question came to mind. But it also sends a deeper message about the company’s culture and the behavior and values of those who work there. Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. The importance of early engagement.

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Stackies 2021: How the winning companies think about their marketing stacks

Martech

“When we say the winners, what really makes a winning stack is, does it actually deliver results for your company?” At the end of Day 1 of this year’s MarTech conference, Brinker had a chance to discuss the stacks with some of the winners and offered insights into what it was about their design that got these stacks to rise to the top.

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What Mid-market Companies Need To Know About Buying B2B Data In 2024

SalesIntel

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. To learn more about it, get the infographic!

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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company. Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them.

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. Business models have shifted.

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Can Businesses Meet Increasing Consumer Expectations?

This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. It also offers solutions for companies looking to build a deeper connection with stakeholders around their ESG initiatives.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Think about the revenue you could be missing by not prioritizing local search optimization. How companies have seen success by prioritizing their online reputation. Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? Tune into this webinar to learn: How online search behavior is evolving.

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Free Virtual Event RFP Template: Find Your Ideal Event Vendor

Brought to you by SpotMe: this template is ideal for companies looking for a vendor to fulfill their specific event needs and requirements! RFP Outline – your most efficient way to tell prospective vendors what your RFP is all about, set the tone for the responses, detail what you need the vendor for, and what your goals and dates are, etc.