Hubspot

MARCH 29, 2021

Hinge Research ) 4. High Growth" firms are about 31% more likely to have widely accepted and incorporated general business software automation than "No Growth" firms. Hinge Research ) 5. H inge Research ) 6. Hinge Research ) 7. Hinge Research ) 7. McKinsey ) 8. Gartner ) 9.

Stats 94

Stats Automation Forecasting Lead Scoring 94

Hinge Marketing

MARCH 1, 2023

With the barriers to entry for basic content creation lowered, it is easier for individuals and businesses to portray themselves as qualified service providers, even if they lack the necessary experience and capabilities. Some will even masquerade as authorities on topics they know little about.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Hinge Marketing

SEPTEMBER 13, 2023

But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy. See also: Hinge’s Library of On-Demand Webinars 5. The top response was competitive analysis research.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Hinge Marketing

APRIL 1, 2020

I don’t know about you, but in this time of quarantine, I am taking full advantage of all the new online learning and coaching that has been made available by various experts. At Hinge, we write almost daily about company brands and personal brands. Take the Visible Expert course at Hinge University.

Personalization 77

Personalization Brand Identity Branding Peer-to-peer 77

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. Source: Hinge Marketing By leveraging your employees’ networks, you can expand your reach to new audiences, attract more prospects to your brand, and build trust and credibility.

Social Media 117

Social Media Trends Media B2B 117

Hinge Marketing

FEBRUARY 16, 2016

Research is important. The benefits of brand research. Before we get into this wily concept, let’s have a quick refresher on the importance of brand research. Before we get into this wily concept, let’s have a quick refresher on the importance of brand research. Untapped opportunities.

Research 48

Research Brand Identity Branding Differentiation 48

Hinge Marketing

FEBRUARY 12, 2021

The Hinge Research Institute has just released the law firm edition of the High Growth Study 2021. Frequent Research. 2020’s unpredictable environment was less acute for HG firms, who used research to keep track of their target audiences’ shifting issues and priorities. Podcasts and other audio formats came in third.

Peer-to-peer 89

Peer-to-peer Studies Marketing Budget SEO 89

Hinge Marketing

SEPTEMBER 10, 2020

The important role your website plays in the recruiting process isn’t speculation, but rather an insight derived from the Hinge Research Institute’s latest Employer Branding Study. The About Us page – Almost every professional services website has an About Us page (whether it’s called that or not). No Time to Wait.

Marketing Websites 137

Marketing Websites Thought Leadership Case Studies Ideal Customer Profiles 137

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. At some point before the year is out, you’ll be thinking about what next year will bring. Fast-forward to October 2023. That’s exciting.

Planning 126

Planning Marketing AI Enterprise Management Work Management 126

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Hinge Marketing

APRIL 8, 2015

Enter the Hinge Research Institute’s Visible Expert SM Research Study: Architecture, Engineering, and Construction Edition. And how do clients actually go about finding Visible Experts? And when you consider that most of these buyers are researching across multiple platforms, it makes sense to engage in all of them.

Research 48

Research Ideal Customer Profiles Profiling Studies 48

Hinge Marketing

JULY 5, 2016

In the third option, this new brand highlights the best of the individual firms; it is a brand that is anchored on differentiators identified through brand perception research conducted with clients, prospects, influencers and internal staff so as to objectively recognize value, visibility and expertise. Additional Resources: .

Marketing Management 91

Marketing Management Service Brand Identity Branding 91

Sword and the Script | B2B

NOVEMBER 23, 2021

The story is a good introduction to a post about a thought leadership study because content of this variety isn’t intended to sell directly either. The findings build upon research by other credible organizations, that thought leadership is more important than ever in B2B marketing. click image for higher resolution).

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Everything Technology Marketing

NOVEMBER 11, 2013

The Hinge Research Institute conducts regular research on the professional services marketplace. You might write an ongoing blog about news around small business taxes, along with longer free guides or ebooks on topics like deducting a home office. This may feel an awful lot like giving away your knowledge for free.

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100

Valasys

JANUARY 29, 2024

However, the success of any ABM campaign hinges on the accuracy and relevance of its target accounts. Traditional ABM: A House Built on Sand Relying on manual research was akin to navigating a minefield with a blindfold. This is where AI-enhanced ABM verification steps in, poised to revolutionize the way we approach ABM.

Account Based Marketing 40

Account Based Marketing ABM Sales Qualified Leads B2B 40

Hinge Marketing

APRIL 5, 2018

When confronted by professionals from both sides of this divide, we at Hinge turn to our research to help explain why websites are, in fact, relevant for RFP-driven firms. And our latest research continues to support this perspective. Below are three things high-growth firms know about the benefits of an updated website: 1.

RFP 48

RFP Marketing Websites Differentiation Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 29, 2018

In the latest Top Performance in Sales Prospecting research report, 488 B2B buyers revealed the top five offers that are most likely to sway them to accept a meeting or connect with you. Those include: Primary research data relevant to the buyer’s business. Descriptions of the provider’s capabilities. While email is the No.

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134

6sense

OCTOBER 1, 2021

Making a complex B2B sale always has and always will hinge on being able to pick up on signals. More challenging still, these buyers are anonymously, sporadically and indiscriminately conducting research and collecting perceptions to take back to the hive. Notably, this capability doesn’t just stop at the organizational level.

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

Hinge Marketing

OCTOBER 10, 2019

As I mentioned in Part 1, Visible Expert ® s are what we at Hinge call those special people who rise above the noise and capture your attention through their authenticity, trustworthiness, expertise, and experience. I see an upcoming explosion of all these great capabilities around these platforms. It’s going to be an interesting time.

Marketing AI 91

Marketing AI Service De-duping Marketing & Strategy 91

Hinge Marketing

AUGUST 18, 2016

Gone are the days of the widely held perception that marketing was only capable of “making things look good.” Our research into high growth firms revealed that the overall effort (combination of time and money) invested in marketing is just slightly less than that of no-growth firms. What are the most successful firms doing?

Marketing Automation Services 48

Marketing Automation Services Service Planning Paid Search Agency 48

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. A well-curated B2B database equips sales professionals with the most pertinent information about decision-makers, enabling them to initiate purposeful dialogues and, ultimately, secure successful deals.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Hinge Marketing

JUNE 12, 2017

Does your firm struggle to attract the smart, capable people you need to take your business to a higher level of success? Think instead about how your firm helps clients, is advancing the industry or creating some greater good. When you talk about your culture, think about what keeps employees happy and engaged?

Lead Scoring 102

Lead Scoring Lead Ranking Ethics Marketing Prospects 102

Hinge Marketing

DECEMBER 10, 2015

Our most recent research tells us that 72.1 At Hinge, we define a Visible Expert SM as a professional who has attained both high visibility and a reputation for expertise in his or her industry niche. Our research on referrals shows that just under half – 48 percent – of all referrals are expertise based.

Marketing Budget 48

Marketing Budget Budget Programs Marketing Budget Creation Planning 48

Hinge Marketing

JUNE 24, 2019

This increases their cost by about $200 per month. But by researching potential clients they learn that a segment of clients feels that the analysis and insight services doubles the value they receive. Below, we describe the model that we use at Hinge and recommend to our clients. Try to be realistic about what will be required.

Pricing 92

Pricing Price Lead Ranking Work Management 92

Hinge Marketing

DECEMBER 22, 2016

Research supports this. Most industries are the subject of near constant research. Providing an overview of current research relevant to architecture can position you as an industry expert. What’s your competition blogging about? Are your clients operating under a misconception about architecture or your capabilities?

Tips 48

Tips Top of Funnel Planning Trade Show 48

Hinge Marketing

NOVEMBER 6, 2015

As firms continue to augment their services, capabilities, and office locations, they may also need to consider global competition—and global audiences. Do Your Research. Diligently research the impact of cultural norms on business practices. Hinge can help. And the absolute best advice? Additional Resources.

Marketing Proposals 48

Marketing Proposals Guidelines Opinions Paid Search Agency 48

Sana Commerce

AUGUST 23, 2023

Stock availability is a business’s capability to fulfill incoming customer orders using inventory the business is currently holding in stock. It hinges on the ability to answer a critical question: “Can my business meet my customer’s demands? Read the independent research in our B2B Buying Process Report.

Work Management 52

Work Management B2B Marketing Management Customer Satisfaction 52

Hinge Marketing

JUNE 30, 2016

While you can’t control exactly what buyers and influencers think about your firm’s brand, you can influence their perceptions. According to our research, these expertise-based referral sources have gathered an impression of your firm from several sources. How Hinge Can Help. Here are the top three: I’ve heard them speak (30%).

Fulfillment 48

Fulfillment Paid Search Agency Network Marketing Planning 48

Hinge Marketing

MAY 2, 2016

Here at Hinge, we’ve studied the factors that drive premium valuations and high growth and uncovered some facts that may surprise you. For professional services firms, a strategic M&A is often about gaining credibility, adding intellectual firepower or changing the balance of power in a particular market. One caught my attention.

Acquisitions 48

Acquisitions Work Management Marketing & Strategy Marketing Management 48

Litmus

JANUARY 17, 2019

With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, Kevin Mandeville wrote about how Alexa reads emails (with tons of examples to listen to). Current Capabilities are Limited. Reply to it. Archive it.

Email Marketing 81

Email Marketing Amazon Opinions Marketing & Strategy 81

Aberdeen

FEBRUARY 6, 2019

Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses. Analytics User Satisfaction Hinges on Data Governance. Providing data on 12.8

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Hinge Marketing

JULY 9, 2015

And because we’re talking accounting, let’s start with the numbers: According to the Hinge Research Institute’s 2015 Professional Marketing Services Priorities research report, attracting and developing new clients is the biggest issue facing accounting and financial services firms. How Hinge Can Help.

Marketing Websites 48

Marketing Websites CPA Cost per Acquisition Thought Leadership 48

Hinge Marketing

NOVEMBER 21, 2016

Potential clients expect to be able to learn all about your firm online. After all, they can research everything else online, why not your firm? Your firm must develop a robust accounting marketing capability if it is to compete effectively. The expectancy of online transparency. Treat it as such.

Trends 48

Trends Buyer Personas Marketing & Strategy Trust Marketing 48

Hinge Marketing

APRIL 18, 2016

The former is built on a complex blend of expertise, experience, reputation, capability and visibility. In this post we reveal the top research-based strategies that have proven themselves in real-world, high-growth firms (firms with an average yearly growth rate of at least 20%). Research your target clients. Research rocks!

Organization 48

Organization Service Peer-to-peer Marketing & Strategy 48

Hinge Marketing

DECEMBER 4, 2019

How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? What about recruits? They will have plenty to think about. First, think about the audiences you will be addressing. Mind the gaps. Market perception.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Hinge Marketing

JULY 24, 2014

So much so, that at Hinge, we define your brand as a combination of your reputation and your visibility. Moreover, they ranked it about 3X higher than sellers of professional services did. Your account managers and business development team will likely have great ideas about clients you’ve served well. Approach them.

Case Studies 48

Case Studies Case Study Work Management Marketing Management 48

ClearVoice

MAY 21, 2019

Or, if people have a lot of questions about one specific product, person or service, consider doing a piece of content that’s just “Getting to Know X.”. For example, if you sell outdoors equipment, it makes sense to post a gorgeous outdoor scene for National Mental Health Day, with a caption about the health benefits of getting into nature.

Tips 87

Tips FAQ Work Management Content 87