How to craft killer CTAs that convert B2B prospects
Martech
FEBRUARY 20, 2024
Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. It’s the final step that takes them from simply reading your message to engaging with your offer.
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