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How to Maximize ROI with Email Marketing for B2B

Webbiquity

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. Guest post by Eduard Klein. What’s the Scoop on ROI for Email Marketing?

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What Does A/B Testing Have to do with Machine Learning?

Hubspot

To some marketers, A/B tests are a no-brainer. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning. A/B testing.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. Testing Capabilities : Your email service should offer easy A/B testing for subject lines. How to Choose the Best MailChimp Alternative 1. Constant Contact 2.

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Conversion Rate Optimization: 10 Fast Tips for Busy Marketers

SmartBug Media

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. What Is Conversion Rate Optimization?

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Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely

ClearVoice

In that article, we also introduced you to some of the best tools that can help you get started with building and optimizing your landing pages. In that article, we also introduced you to some of the best tools that can help you get started with building and optimizing your landing pages. ” Deep-dive review: HubSpot.

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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

A subscriber checks out your pricing page but does not buy your product? Send them a series of emails showing them your product feature and after a couple of days if they don't convert and how they behave to your emails, send them a discount coupon. Let’s advance further with the role of automation in b2c marketing. Sky's the Limit!

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How to Conduct Productive Exit Interviews [Template Included]

Hubspot

Undoubtedly, an increase in turnover rates can impact your team's productivity and morale, and leave you nervous about the future of your department. To determine what causes employees to leave, and to create a better, happier employee experience moving forward, it's critical you conduct productive exit interviews. Exit interview.