SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. How to Evaluate the Success of Your Webinars. The same could be said about webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Hubspot

DECEMBER 23, 2019

However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed. Here are a few tips on how to do just that. In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Optinmonster

MARCH 18, 2020

Are you following A/B testing best practices for your opt-in marketing campaigns? If you’re not, then chances are you’re missing out on major opportunities to grow your subscribers and improve conversions. Website split testing is an essential conversion optimization practice. Form design. Call to action (CTA).

Practices 93

Practices Best Practices Sample Statistics 93

Moz

JANUARY 22, 2019

What is the conversion funnel? The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. For example, “Document capture e-book A” or “free trial subscription B.”

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Optinmonster

FEBRUARY 27, 2024

Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. In this post, I’ve curated the best growth hacking tools that you can use to scale your business. What Are Growth Hacking Tools?

Marketing Automation Services 81

Marketing Automation Services Budget Programs Tools Work Management 81

Optinmonster

JULY 21, 2023

Email Marketing Statistics Social Selling Statistics eCommerce Statistics Mobile Commerce Statistics SEO Statistics Content Marketing Statistics Social Proof Statistics Conversion Rate Optimization Statistics Email Marketing Statistics 61% of consumers prefer to be contacted by brands through email. Campaign Monitor ) There are 4.3

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Hubspot

JUNE 24, 2016

In an attempt to lift the veil a bit, John B onini is prepared to share some of Litmus' secrets that have helped them ensure a more relevant experience for their subscribers. Even the best content needs a paid lift to catch readers and increase view frequency to improve engagement and conversion. See something that strikes your fancy?

Marketing Analytics Tools 51

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 51

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 2) I will produce at least one video in Q1, and post it on YouTube. And you know what that means. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

NOVEMBER 17, 2011

Long tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on youtube. Better quality traffic and higher conversion rates. You may have advanced keyword analytics tools at your disposal, such as HubSpot's Keyword Grader tool, that allow you to get more granular with your long tail search efforts.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

OCTOBER 17, 2018

They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. Think about it -- have you ever A/B tested a subject line in an email? That conversion rate optimization (CRO) is a major component of growth hacking.

Resources 100

Resources Lead Ranking Marketing Automation Services Lead Scoring 100

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Brands need a video marketing strategy — this idea isn’t new.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

ClearVoice

SEPTEMBER 25, 2023

Analytics and Reporting Learn to pull data and extract crucial insights from KPIs such as website traffic, engagement rates, conversion rates, and customer behavior. Put your audience at the center of your content marketing with these tips: Develop a habit of understanding their needs, preferences, and pain points.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Optinmonster

MARCH 19, 2024

Headline Analyzers Headline Generators Headline Research Tools Headline A/B Testing Tools Bonus: Free Headline Resources Headline Analyzers If you’re a marketer, you might already be creating headlines for your marketing campaigns. Do you struggle to come up with headlines that make people click? And it’s free to use!

Lead Ranking 86

Lead Ranking Resources Lead Scoring Tools 86

Convert

MARCH 21, 2023

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. Ever wish you could read minds and understand what users really think about your website or app? This article was months in the making.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

DECEMBER 5, 2023

This enables them to deliver personalized and relevant messaging to each segment, increasing engagement and conversion rates. We’ll discuss the best uses of AI and how it can be leveraged to save time and resources in your planning process. What Is AI Marketing? That’s the result of AI assistance.

Marketing AI 52

Marketing AI Marketing & Strategy Marketing Strategy Work Management 52

SmartBug Media

DECEMBER 2, 2019

Share tips for saving money, buying a home, and building credit by writing e-books and how-to guides. Common baseline metrics include search position, traffic volume, time on page, and bounce rate. However, there is one commonality you share: a strategic marketing budget. Tactic #2: Invest in Meaningful Content. In the U.S.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

ConvertKit

SEPTEMBER 9, 2020

Jump ahead: Best practices for subscriber signups. Best practices for newsletter design. Best practices for sending your newsletter. Create a newsletter your audience will love. You’ve crafted an irresistible lead magnet , your subscribers are slowly but surely starting to increase and now it’s time to send out your newsletter! The only problem?

Newsletter 116

Newsletter CAN-SPAM Opt-out Click Rate 116

Optinmonster

NOVEMBER 30, 2023

Better engagement means more website traffic , better website ranking , improved conversions , and increased sales. Do you have an eCommerce website or a blog that isn’t getting you the expected results? Building a website is one thing. But making it engaging for your visitors requires a completely different beast.

Marketing Websites 91

Marketing Websites eCommerce Trigger Marketing Click Rate 91

Convert

OCTOBER 25, 2022

Whether you’re just starting out and looking to learn the ropes or you’re an old hand looking for ideas and inspiration, this mega collection of 90 CRO tips and tricks has something for you to take away and test or apply to your work. Or grab a coffee and start at the beginning. CRO Basics. Jon MacDonald, President, Founder at The Good.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

OCTOBER 9, 2019

At HubSpot, we do this by using the pillar/topic cluster model. Christina Perricone, team manager of HubSpot's pillar page content, says, "The pillar cluster model organizes content on your site around a single topic and search term through internal linking. If you've struggled with driving traffic to your website, you're not alone.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. The marketplace of digital content is more crowded than ever. Earned media. Paid media.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Optinmonster

NOVEMBER 15, 2022

Lead magnets are the cornerstone to improving your conversion rates. Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? While a tool like OptinMonster can get your offer in front of the right people, you still need the offer. What Is a Lead Magnet? What Makes a Good Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. And emails with personalized subject lines generate 50% higher open rates. 21% response rate.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Hubspot

JANUARY 13, 2014

Conversion Rate. You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Maybe you do -- but I bet there''s at least a few people in your organization who could use a helping hand getting up to speed. Calls-to-Action.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JUNE 23, 2011

Welcome to another episode of HubSpot's Inbound Now. Jason Keath, Founder of Social Fresh , joins us for another episode of Inbound Now ! Jason is a well known connector and speaker in the social media space and the first return guest on Inbound Now, dating all the way back to Episode #1 ! Click here to Subscribe to Inbound Now. David: Yeah.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

SnapApp

DECEMBER 22, 2016

This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. Head on over to listen to how to scale your business, how to live-stream on social media, or tips to make your business stand out from the crowd.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

accelerate agency

APRIL 26, 2021

The free version includes related keywords, a Google trend chart, and YouTube insights. There are plenty of affordable and user-friendly tools available—plus expert agencies who’ll help you maximize their potential. Click these links to skip ahead. Analytics tools. Content marketing tools. At the start of this year, 4.66 Keywords Everywhere.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 1) A/B Testing. Learn how to run A/B tests here.). We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Albacross

MAY 22, 2019

Here are a few tips that will help you do just that. Finally, remember to A/B test your CTAs, including: Length of the CTA. Alright, here’s one last tip that will help you optimize your landing pages…. For example, Brian Dean of Backlinko was able to improve his conversion rate by a whopping 785% by using a simple checklist.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Outgrow

APRIL 8, 2021

The post COVID world has left us looking for quality leads in the colossal online space. To our relief, social media has offered a respite to many businesses. But social media marketing is not easy. With falling attention spans and businesses going online left, right, and center, we need to ensure we don’t commit the same mistakes as others.

Social Media 59

Social Media Paid Content Media Outgrow 59