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12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]


So, to help you optimize your Twitter presence to generate leads and sales, HubSpot teamed up with Market Domination Media to create the infographic below. While every business should test what works best for them, you can use these statistics and tips to get started using Twitter for lead generation. Share with us in the comments below! Social Media

7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump


At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. Try to guess which of these two CTAs had the highest clickthrough rate.

Email Marketing ROI: Measure with Ease Using HubSpot


HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot. Takeaway and Other Tips.

29 Guides to Beautiful and Effective Website Design


Visitors to this post will unfortunately be assaulted with an obnoxious, screen-filling pop-up, but once past that, will learn from Tommy Walker “that ‘visually complex’ websites are consistently rated as less beautiful than their simpler counterparts. Moreover, (sites)…with simple visual design were rated as the most beautiful across the board.”

Lessons from HubSpot’s State of Inbound Marketing Report


HubSpot last week released its 2013 State of Inbound Marketing report,  this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here. Inbound marketers plan to hire an average of 9.3

7 Real Marketing Interview Questions From HubSpot's CMO


Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em. Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. My Interview Approach.

48 Phenomenal SEO Guides, Tips & Tactics


Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Expert SEO Guides, Tips and Tricks. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. SEO is conversion rate optimization. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Facebook Marketing Tips & Techniques. How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. 10 Best Practice Tips for Facebook Page Content Publishing by ” The solution?

22 Noteworthy Content Marketing Guides and Tips


Rebekah Radice offers a dozen tips for “creating compelling content that engages your audience and inspires them to share that content,” from analyzing competitors and knowing your ideal reader (starting with a customer persona) through sharing success stories, sharing newsworthy content, and building an email list. by HubSpot. by HubSpot. Image credit: Intergage.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Links.

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Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week


This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling. This article explains how to add keywords to your website, and provides tips and tricks for those just starting out with SEO.

6 Tips for Executives to Align Sales and Marketing Teams

Sales Prospecting Perspectives

Here are a few tips to align both teams: Foster communication. Both departments should utilize the same sales enablement tools, such as Salesforce or HubSpot, which shouldn’t be too complex. Marketing reps may have a comp plan based on the conversion rate of MQLs to SQLs, and SQL’s to stage one forecast. Sales reps may have a comp plan based on the conversion rate of their own “Small Net Fishing” campaign as well as their reaching their quota. It’s no secret that sales and marketing teams sometimes don’t get along. But that doesn’t have to be the case!

6 Tips for Making the Most of Your Retargeting Campaigns


This post originally appeared on HubSpot's Agency Post. To help you do so, I've put together a comprehensive list of tips on how to make the most of of your retargeting campaigns. To ensure they were delivering the strongest message, Retargeter tested two variations of a value proposition which helped to increase the conversion rate from 0.22% to 0.26%. 6) Rotate Your Creatives.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions


Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. For example, if your media share-of-voice remains about the same from one month to the next, but your AdWords conversion rate drops by half, WPO metrics focus on the latter result.

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11 Simple (But Critical) Tips for Creating Better Landing Pages


That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. So to keep you on track, here is your landing page tip list, excerpted from our newest ebook, The 30 Greatest Lead Generation Tips, Tricks & Ideas. Want more lead generation tips and tricks?

Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week


This week a lot of our content has focused on changes made to the platforms that marketing and sales professionals rely on -- as well as tips to help you succeed in the rapidly evolving digital landscape. For marketers and sales professionals, a major part of our jobs has become simply attempting to keep up with rapidly evolving technologies. Twitter Tests Out New, More Visual Layout.

16 Remarkable Web Analytics Guides, Tips and Techniques


How can you measure all of the sources that contributed to a conversion–not just the last click? Using Multi-Channel Funnels to analyse the impact of marketing channels on conversions by Smart Insights. Ways to Make Your Marketing Analytics Actionable by HubSpot. Hidden Optimization Tips in Google Analytics by Conversation Marketing.

Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare


So with the shopping holiday quickly approaching, we've put together a few last-minute tips to ensure your website is ready to handle the influx of traffic and potential sales. These tips are mainly directed towards ecommerce, however, most of them can be used by any business looking to strengthen their website for instances of high traffic. Last year, $1.5 Traffic Management.

11 tips and tools to jump-start your SEO


Here are 11 tips and tools to jump-start your SEO. The percent of people who visit your site and take the actions you want is called conversion. Define conversion activities at the start. It’s a way the little guys can compete with the big guys and win because the appeal is more direct to consumers looking for what you have to offer and the conversion rate is higher.

How to Add a CTA Button to Your Facebook Page [Quick Tip]


HubSpot customers: Here''s how to create a tracking URL for a landing page in HubSpot.). Use the analytics on that tracking code to see how the button is driving traffic and conversions. higher conversion rate versus other comparable social placements aimed to drive new user acquisition.". and the rest of the world. the possibilities are endless. And you''re done!

Best SEO Guides, Tips and Resources of 2010


Find the answers to those questions and many more here in more than two dozen of the best guides to SEO tips, strategies, techniques and tactics of the past year. SEO 101: Defining the long tail by Conversation Marketing. Ranking for high-conversion keywords is far more important (i.e. How to optimize page Titles and improve click through rates by Web SEO Analytics.

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88 Expert Content Marketing Posts Worth Another Read


Image credit: HubSpot. Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? Pam Dyer shares helpful tips on optimizing use of visual content in this helpful and informative infographic. In this article, Ann Smarty shares five tips to get the most out of your SlideShare deck. These writers face the same challenge.

How to Calculate Next Month's Lead Gen Goal [Quick Tip]


To do this, you''ll need your average lead-to-customer conversion rate -- aka the percentage of leads that become customers. For example''s sake, let''s say your lead-to-customer-conversion rate is 2%. lead-to-customer conversion rate = 250 leads. Today is stressful -- it''s the end of the month. Regardless of how this month went, today is stressful. Ta-da!

28 Quick Tips for Customizing Your Email Preference Center


Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Reasons to Customize Your Email Subscription Preference Center (And 28 Tips to Try). 1) Retain Subscribers. Tips for Retaining Subscribers: Let them control the frequency of the emails they receive. No marketer likes losing subscribers.

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]


So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices -- and if you start a free HubSpot trial today, some free landing page templates that you can customize and start collecting leads from right within HubSpot ( click here to get started ). Here''s a bonus tip for you! Yikes! So what are you waiting for?

30 Brilliant Social Media Marketing Tips From 2011


With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. 1. Then measure conversion rates.

15 Tips for Creating Great Blog Landing Pages that Convert


If they convert fairly well, implementing a few tips can help you squeeze even more benefits from them. But if they don’t do a good job of guiding visitors into your sales funnel, it’s time for some serious conversion rate optimization. To help you get started creating landing pages that work, we’ve collected the top 15 tips from conversion experts around the web.

20 Tips to Get Your Content Seen on Facebook


20 Tips to Get Your Content Seen on Facebook. Integrate landing pages within Facebook to get higher conversion rates - Facebookers don't like to leave Facebook. Connect with HubSpot Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Check out the slides and resources here. Here are 20 ideas.

3 Key Factors For Improving Ecommerce Conversion Rates


The very best converting ecommerce sites make extensive use of remarketing tools to improve their ultimate transaction rate and retain visitors who are not yet ready to buy. For ecommerce sites that don't convert at 18% or better, implementing non-transactional leads can greatly improve their ultimate conversion rate. Connect with HubSpot They are: Call-to-action button.

How to Analyze Your Blog Posts: A Beginner's Guide


Make a list of your top 10 posts along with their traffic numbers and conversion rates. Now, ask yourself which scenario your top posts fit into overall: 1) low traffic but high conversion rate; 2) high traffic and high conversion rate; 3) high traffic but low conversion rate; or 4) low traffic and low conversion rate? Videos?

How to Use New Anonymous Targeting to Get Sales Faster


This post will delve into what those features look like -- but even if you''re not a HubSpot customer, it should give you some ideas of what you can do with functionality like this on your own sites. By surfacing more personalized messaging to your website visitors -- not just your leads, but your visitors who haven''t necessarily converted yet -- conversion rates increase.

Best Website, UX and Mobile Design Guides and Tips of 2011


So how does a web designer create a site that’s visually stunning and fast and user-friendly and effective at driving conversions and search-optimized and mobile-friendly? ” 5 Ideas For Boosting Your Landing Page Conversion Rates by Business2Community. Common Landing Page Mistakes by HubSpot Blog. 25 Must-Haves for a Remarkable Website by HubSpot Blog.

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior


Then you''ll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen. Only after considering these questions can we begin to think about optimizing our landing pages for conversion. Conversion rate optimization (CRO) is, simply, understanding human behavior.

17 (of the) Best Email Marketing Guides of 2011


Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. 81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone.

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]


The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Clickthrough rate reveals how often people who view your ad end up actually clicking it.

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4 Mistakes to Avoid When Revamping Your Paid Strategy This Year


After that, the focus needs to be on segmenting everything that comes next (promotion, paid ads, landing page content, etc.) by those groupings and by channel all while continually swapping offers to see which nets the highest conversion rate. The secret to conversion rate success isn’t based choosing the right offer. Do not place new content in Paid placements first.

6 Tips for Symbiotic Sales & Marketing Lead Management


Planning meetings and informal discussions go a long way toward repairing the rifts between sales and marketing, but both teams need to see the impact of those conversations to really establish trust. To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals.

8 Myths People Believe About Analytics (But Shouldn't)


Many platforms, like HubSpot, can even help you with that.). If you want some help with measuring your analytics more efficiently, here are some blog posts you should check out: How to Use Excel: 14 Simple Excel Shortcuts, Tips & Tricks. Your conversion rates on email marketing will be different than social media which will be different than organic search.

6 Sales and Marketing Communication Tips to Build Smarketing


At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. Based on our experience over the past 4 years, below is a list of tips for improving communication between sales and marketing. Connect with HubSpot

How to Write Irresistible Landing Page Copy [Free Ebook]


When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. HubSpot and Unbounce have teamed up to bring you a new ebook, The Conversion Marketer''s Guide to Landing Page Copywriting. To make those conversion-centered copywriting dreams a reality, download this ebook. Use the click-to-tweet link below!

How to Answer 11 Common Marketing Questions Using Analytics


To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

778 contacts were engaged with a 70% open rate (vs. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 Video is part of the mix too, to develop high value conversations, and this rolls over into trade show attendance. lead to conversion rate, 475%.

5 Simple Ways to Optimize Your Website for Lead Generation


For Landing Page A, you would have a 1% conversion rate. That would be a 5% conversion rate -- which is great! If your visitor searched "lawn care tips" and ended up on a blog post of yours called, "Ten Ways To Improve Your Lawn Care Regimen," then you'd better not link that blog post to an offer for a snow clearing consultation. Unfortunately.). How does it work?