How can you measure all of the sources that contributed to a conversion–not just the last click? Using Multi-Channel Funnels to analyse the impact of marketing channels on conversions by Smart Insights. Ways to Make Your Marketing Analytics Actionable by HubSpot. for tracking specific marketing campaigns, concluding “Now, you are able to track the performance of the marketing message and pinpoint each sale (or other type of conversion) as a result of the tweet directly in Google Analytics.” Which Google Analytics (GA) metrics are most important? MORE >>

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. Source: Social Media Examiner ) Bonus tip: need ideas for all that content? Then measure conversion rates. Source: HubSpot ). What social media marketing tips helped you out in 2011? Connect with HubSpot MORE >>

That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. So to keep you on track, here is your landing page tip list, excerpted from our newest ebook, The 30 Greatest Lead Generation Tips, Tricks & Ideas. 11 Top Tips for Creating Better Converting Landing Pages. One of the best ways to reduce this friction and increase your landing page conversion rates is to simply remove the main navigation from the page. Simple as that! MORE >>

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. For example, if your media share-of-voice remains about the same from one month to the next, but your AdWords conversion rate drops by half, WPO metrics focus on the latter result. As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Today, web presence goes way beyond a company’s website. MORE >>

That’s why it wasn’t a big surprise to me when a recent study by HubSpot  said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. So here are some tips on how to leverage LinkedIn: Invest the time - develop and nurture your community. Marketing Tips Marketing Tools Social Marketing hubspot linkedin linkedin to generate leadsLinkedIn has always been one of my best sources of activity to my blog. Don’t post something for the sake of posting. MORE >>