Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 128

Email Marketing Marketing AI Enterprise Management Work Management 128

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social. How will these opportunities shake out in the upcoming year?

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

Martech

JANUARY 25, 2024

Welcome to 2024! So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. It’s not a fad.

Marketing AI 134

Marketing AI Email Marketing Planning Work Management 134

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. As the year goes on, more users and marketers will scramble to find alternatives.

Marketing AI 128

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 128

Envy

FEBRUARY 9, 2024

At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.

B2B Marketing 139

B2B Marketing Rules Planning B2B 139

PureB2B

JANUARY 18, 2024

Content marketing continues to evolve. Here's how to approach your content strategies 2024 to create relatable content that converts.

Content Marketing 129

Content Marketing Content Marketing & Strategy Marketing 129

Martech

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions. The post Webinar: AI-forward marketing in 2024 appeared first on MarTech.

Webinar Metrics 99

Webinar Metrics Lead Gen Privacy Marketing & Strategy 99

Martech

MARCH 20, 2024

But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.

Deliverability 105

Deliverability Email Marketing Open Rate Marketing & Strategy 105

CMSWire

JANUARY 26, 2024

Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies. Continue reading.

Trends 136

Trends Content Marketing Content Marketing & Strategy 136

CMSWire

FEBRUARY 2, 2024

Marketing technology trends in 2024 include the year we finally incorporate AI at scale but also get back to basics. Continue reading.

Trends 111

Trends Marketing Personalization Generation 111

Lake B2B

OCTOBER 26, 2023

Emerging Healthcare Marketing Trends – 2024 The healthcare industry is seeing profound transformation and is embracing improved healthcare marketing strategies to meet the evolving expectations of healthcare consumers. Below are some of the emerging healthcare marketing trends for 2024 and beyond.

Trends 98

Trends Marketing & Strategy Marketing Marketing Strategy 98

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data. to get through.

Rules 148

Rules Planning Brand Identity Branding 148

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Is 2024 about doing more of the same? It’s a challenge beyond being more efficient with limited resources.

Efficiency 131

Efficiency Ideal Customer Profiles B2B Marketing Planning 131

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 118

eCommerce Enterprise Management Paid Search Agency Marketing Management 118

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Trends 127

Trends Forecasting Content Marketing Content 127

Content Marketing Institute

MARCH 13, 2024

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.

Research 98

Research Marketing & Strategy Marketing Leads Marketing Strategy 98

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

CMSWire

JANUARY 22, 2024

2024 marketing strategy: "Lazy girl" approach, focusing on impactful actions, strategic tool use and eliminating ineffective tactics. Continue reading.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Tactics Marketing 124

Benchmark Email

APRIL 16, 2024

Even though the digital marketing industry is constantly changing, email marketing remains a cornerstone of marketing strategies for businesses across industries. However, with inboxes flooded with messages competing for attention, standing out has become more challenging than ever. appeared first on Benchmark Email.

Design 92

Design Trends Advertising Benchmark Email Marketing 92

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Paid Search Agency 119

Paid Search Agency Classified Ads Advertising Agencies Work Management 119

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. However, those in managers/staff roles saying they were “somewhat unsatisfied” or “not satisfied” increased to 21% in 2024, up from 12% in 2023. It’s not hard to imagine a connection here.

Customer Surveys 107

Customer Surveys Work Management Budget Programs Promotion 107

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 144

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 144

Full Circle Insights

FEBRUARY 6, 2024

Find more information regarding Clean Up Marketing Campaign Attribution in 2024 from Full Circle Insights | Marketing Performance Measurement. Want to learn more? Contact us to discuss this in more detail.

Full Circle Insights 98

Full Circle Insights Campaigns Contact Marketing Marketing 98

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Click here to view more MarTech webinars.

Planning 127

Planning Marketing Budget Creation Marketing Budget B2B Marketing 127

Visitor Queue

APRIL 27, 2024

Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. The key to your success, like many other types of campaigns, is your approach.

Tips 52

Tips Planning Paid Search Agency Marketing & Strategy 52

Visitor Queue

MARCH 15, 2024

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45.

Email Marketing 85

Email Marketing B2B Marketing B2B Marketing Qualified Leads 85

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey.

Media 104

Media Advertising Agencies Paid Search Agency Forrester 104

Martech

APRIL 19, 2024

But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” Want to learn what they are?

Loyalty 94

Loyalty Webinar Metrics Trends Consulting 94

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques.

Marketing AI 87

Marketing AI Google Lead Ranking Lead Scoring 87

Sprout Social

SEPTEMBER 12, 2023

Maintaining relevance in this new attention economy means rethinking the role of social, and not just within a marketing department— across an entire business. Download The CMO’s Social Marketing Agenda for 2024 The post The CMO’s social media marketing agenda for 2024 appeared first on Sprout Social.

Social Media 121

Social Media Social Marketing Media CMO 121

Marketri

JANUARY 10, 2024

The field of marketing is ever evolving. As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. What do you think will be the “next big thing” in marketing in 2024?

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. In one finding, 92% said AI would have a major impact on email marketing.

Planning 130

Planning Marketing AI Enterprise Management Work Management 130