HG Data

JULY 11, 2023

Download our latest market report now! trillion on IT software, services, communications, and hardware in 2023. We’re thrilled to announce the release of our IT Spend Report: The Ultimate B2B Market Forecast for 2023. HG has identified over 1.5 million businesses spending $3.7

Forecasting 40

Forecasting Marketing Report Spending B2B Marketing 40

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Here are a few examples: Twitter’s Rebrand On July 22, 2023 just before midnight, Elon Musk announced the rebrand of Twitter to “X.” T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% will have tried it by the end of 2023. But what does this mean for us, the marketers and content creators?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Bluetext

DECEMBER 8, 2023

Take 2023 for example, when “Viva Magenta” foreshadowed the upcoming wave of Barbie-core pinks that dominated the design world. We decided to turn the tradition on its head and reflect back, rather than forecast forward, on our most inspired color palettes of the past year. The finalist for 2024?

Paid Search Agency 38

Paid Search Agency Advertising Agencies Buzz Forecasting 38

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

JANUARY 18, 2023

Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on software and services is expected to remain strong. Spending on devices is forecast to drop by 5.1%. growth rate in 2023. in 2023, respectively. and services increased 3%.

Enterprise Management 103

Enterprise Management Forecasting Spending Gartner 103

Sana Commerce

SEPTEMBER 27, 2023

This information empowers them to optimize their strategies and enhance future marketing campaigns. Begin by forecasting demand and stock levels, leveraging historical data and trends to make informed decisions. One method that works time and time again in B2B is email marketing campaigns. Read our blog. Watch the 5-step plan.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

Martech

MAY 18, 2023

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. growth in 2024, the forecast said. media spend, which is expected to reach nearly $264 billion in 2023. CTV’s projected growth for 2023, however, is 21.2% — nearly triple digital’s growth. of total U.S.

Spending 108

Spending Ads Emarketing Forecasting 108

Modern B2B

OCTOBER 20, 2023

research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. This comes as no surprise as in our Digital Connections 2.0

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

SalesIntel

FEBRUARY 2, 2023

Sales and marketing teams who want to create high-performing campaigns must understand the importance of reliable data. 75% of businesses that cut their investment in data quality saw a drop in sales or marketing performance. Human-verified data is most reliable for sales forecasting and making the most of marketing initiatives.

Contacts 98

Contacts Lead Scoring Lead Ranking B2B 98

Valasys

MARCH 10, 2023

With the growing importance of marketing and sales, every enterprise is trying to stand out in the race. As businesses push for better growth and improved ROIs, the need to revitalize their marketing efforts is only becoming ever so important. The advent of marketing and sales automation is timed to perfection.

Top of Funnel 52

Top of Funnel Automation Trends Marketing AI 52

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic.

Allocation 116

Allocation Marketing Budget Forecasting Lead Scoring 116

Valasys

MARCH 24, 2023

Lead Management Metrics in 2023 A new year means new objectives for the company. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics? It’s about time we introduce the top lead management metrics you should be tracking in 2023.

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 is expected to expand some 3.5

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Martech

OCTOBER 27, 2023

billion from its advertising services in the third quarter of 2023. increase from the same period in 2022 – a result significantly better than forecasts predicted by Wall Street. This should instill confidence among cautious marketers, ultimately rekindling their trust in the sector. Amazon generated $12.06 Why we care.

Amazon 108

Amazon Paid Search Agency Service Ads 108

Martech

APRIL 4, 2024

Consider OpenAI, which makes money through licensing its products and services, subscriptions, partnerships, collaborations and investments. ” In 2023 it had at least $1 billion in revenues. In the first months of 2023, Microsoft was losing between $20 and $80 a month per user, the WSJ reported. In 2022, OpenAI had $544.5

Marketing AI 64

Marketing AI Paid Content Marketing Management Forecasting 64

SalesIntel

MARCH 8, 2023

After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. Integrations: Ensure that the application is compatible with your marketing stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Martech

AUGUST 22, 2023

CTV ads have been exploding in popularity as more TV watchers cut the cord and adopt streaming services. Promising forecast for YouTube. globally in 2023 to $25.9 billion, according to GroupM’s mid-year forecast. In this environment, CTV allows advertisers to reach audiences where they are. Looking ahead. In the U.S.,

Spending 95

Spending Paid Search Agency Allocation Ads 95

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, according to newly-published forecast data.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Webbiquity

MAY 3, 2022

Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Is the worst of the pandemic storm now past?

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Salesforce Marketing Cloud

JANUARY 3, 2023

The road map for success in 2023 and beyond is about adapting to economic uncertainty in ways that make you a true customer company. Whatever it is you do to build trust, the key is keeping that value at the forefront of your approach to solving the unique challenges of 2023. Service contact centers are also smarter with AI.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Marketing Management 52

Salesforce Marketing Cloud

FEBRUARY 15, 2024

During the 2023 holiday season, $199 billion of sales were influenced by AI. Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. What do shoppers want next? Discover the shopping trends shaping the global retail industry in the latest report.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

SalesIntel

NOVEMBER 1, 2022

Sales intelligence is now equipped with a new set of digital tools and independent thinking, ready to challenge stubborn sales and marketing directors. From a marketing perspective, sales intelligence will track and analyze the digital buyer journey and allow the team to produce personalized content and predictive insights.

Marketing Management 52

Marketing Management Forecasting Buyer Personas CRM 52

Martech

AUGUST 23, 2023

Current predictions have 2023 global holiday online sales set to reach around $1.2 Retailers are recommended to consider timely discounts, friendly return policies and the use of AI to drive personalized service, promotions and commerce experiences. Dig deeper: Marketers need to be ‘always-on’ for holiday shopping Enter AI.

Marketing AI 87

Marketing AI Forecasting Statistics Analysis 87

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? This growth is driven by factors such as increasing internet penetration, evolving consumer preferences, and the rise of 5G services, which offer faster downloads and smoother playback. billion subscriptions to online video streaming services.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Top Rank Marketing

AUGUST 4, 2023

B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. People shop for services and products differently, even in the B2B realm. by 2023 , accounting for 17% of sales.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. NLU and NLG power smart assistants and AI-driven chatbots so they can be used for round-the-clock, enhanced customer service.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Social Media 115

Social Media Work Management Marketing Management Media 115

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. Copyright © 2023 Aragon Research Inc. Copyright © 2023 Aragon Research Inc. and/or its affiliates. All rights reserved. Who are the key players? and/or its affiliates. All rights reserved.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64