Martech

OCTOBER 21, 2022

But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. Visit Digital Marketing Depot to download Email Analytics in 2022–A Survivor Guide from Litmus. Learn more.

Email Campaigns 98

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 98

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Digilant

MARCH 1, 2022

Contextual targeting gives advertisers the ability to reach audiences by targeting ads based on the context of the content they are consuming. Keyword, topic targeting, and AI tools are used to scan the page’s content the visitor is on and place relevant ads that match the environment of the page. . Viral and trending content.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Mobile Advertising 52

Spiralytics

JANUARY 11, 2023

Trend 1: Content! But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Now, good email content is the trend and the hope. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive. Read on to find out how we did this for an email sent to promote Litmus Live 2022. Learn more.

Personalization 77

Personalization Privacy Protection Class Tagging 77

Brightedge

JULY 22, 2022

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Fundamentally, digital discovery starts with crafting the message in the right way (content optimization) but also requires optimizing the delivery and description of the content (technical SEO).

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Litmus

OCTOBER 27, 2021

Build and implement MPP solutions before late 2022. Keynote speaker Ann Handley (Chief Content Officer, MarketingProfs) kicked us off with her session, “The Art of Storytelling: Telling True Stories Well.”. Build and implement MPP solutions before late 2022. Shift your mindset before putting agile marketing into practice.

Privacy Protection 94

Privacy Protection Work Management Deliverability Privacy 94

Navigate the Channel

JULY 12, 2023

Eighty-three percent of B2B marketers use email engagement to track content performance. When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

NOVEMBER 2, 2021

Instead of focusing on the “why,” let’s embrace these changes, look to the future, and see how we can adapt and continue to lead successful email marketing programs as we head into 2022. Many of you are increasing email budgets for 2022, but most are still keeping that budget flat. 2022 Email Budget Spending Plans.

Planning 113

Planning Privacy Protection Privacy Budget Programs 113

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Newsletters.

Email Marketing 121

Email Marketing Trends Paid Search Agency Privacy 121

Litmus

MAY 26, 2022

Through our Litmus email program, we recognized trends that concerned the email community—from Dark Mode to bulletproof buttons to Apple’s Mail Privacy Protection (MPP) ––before they were mainstream. We applied this insight to produce timely, relevant, and valuable content for our audience, across all channels.

Email Marketing 97

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 97

Porch Group Media

NOVEMBER 29, 2022

This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. However, this is all coming under fire from consumer privacy protection groups as well as the operating systems and the browsers themselves.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

NOVEMBER 16, 2022

This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. However, this is all coming under fire from consumer privacy protection groups as well as the operating systems and the browsers themselves.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Martech

JULY 11, 2022

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Details are below: Launching a new site?

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. In 2022, nearly two-thirds of customers switched brands at least once for different reasons. But how you collect customer data will need to change, too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. By January 2022, iOS 15 is predicted to be at 90% adoption on all Apple mobile devices.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) AI can write content for you, and AI can now create whatever image may be in your mind. Want to learn more predictions—from both the Litmus team and the email community?

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Litmus

FEBRUARY 7, 2023

: BIMI is the newest way to visually build trust in the inbox More email marketing role specialization means more value Hyper-personalization is the latest iteration of an evergreen trend Will AI start to influence email marketing content? Dynamic content has surpassed first name personalization for many companies.

Email Marketing 92

Email Marketing Design Trends Work Management 92

Porch Group Media

NOVEMBER 10, 2022

Table of Contents. There are over 4.258 billion active email users worldwide as of 2022. This figure is set to further increase by the same margin in 2022, hitting 333.2 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech

JANUARY 18, 2022

Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Friends, we have plenty of opportunities to use what we have learned over the last two years to create an effective marketing plan for 2022.

Planning 140

Planning Advertising Agencies Paid Search Agency Terms and Conditions 140

BenchmarkONE

NOVEMBER 3, 2021

Are you looking ahead and strategizing your marketing plans for 2022? Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023. Read on to learn more.

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Outgrow

JUNE 15, 2022

Email Marketing Trends That Businesses Should Take Stock of in 2022. 2022 is expected to be as path-breaking for email as were 2020 and 2021, if not more. Moreover, 2022 will witness marketers adopting an increasingly data-driven approach to fuel their personalization ambitions. Greater Focus on Privacy.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Paid Content 186

Paid Content Marketing AI Lead Ranking Paid Search Agency 186

Goolara

DECEMBER 8, 2020

The California Privacy Protection Agency. The most dramatic change from CCPA is the creation of the California Privacy Protection Agency. Previously, the prosecution of privacy violations was left to the California attorney general’s office, which acknowledged they don’t have the resources to bring many cases to court.

Privacy 64

Privacy Privacy Protection Email Marketing Paid Search Agency 64

ClickDimensions

DECEMBER 29, 2021

Read these to ensure you are ready to start 2022 on the right track! Microsoft took some big steps this year and our summer blogs are a great refresher from the start of the Microsoft’s fiscal year 2022. This blog highlights how Apple threw us all for a loop with new mail privacy protection. See you on the list in 2022!

Privacy Protection 96

Privacy Protection Landing Pages Webinar Metrics Blogger 96

Adobe Experience Cloud Blog

MAY 7, 2021

But when Google announced its plan to cut out the third-party cookies from the Chrome browser by 2022 — it came as a shock to many. Privacy protection and anonymity are the two main reasons for this step. With the power of content and media activation, you can start from scratch. Be as transparent as you can. Conclusion.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Martech

NOVEMBER 17, 2021

The Apple Mail Privacy Protection feature forced us to revise “set and forget” automations. Companies have to do more than open up those automations and update the content, timing and targeting. When you have some quiet time, think about how to make email better in 2022. Start a list.

RFP 121

RFP Privacy Protection Enterprise Management Privacy 121

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Content for emails based based on open tracking.

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106

Adobe Experience Cloud Blog

MAY 7, 2021

But when Google announced its plan to cut out the third-party cookies from the Chrome browser by 2022 — it came as a shock to many. Privacy protection and anonymity are the two main reasons for this step. With the power of content and media activation, you can start from scratch. Be as transparent as you can. Conclusion.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Did the message content use longer or shorter copy, specific or general calls to action?

Open Rate 113

Open Rate Click Rate Paid Search Agency Privacy Protection 113

Litmus

DECEMBER 22, 2021

We also adapted to increasing email privacy regulations. Our goal continues to be to help marketers put measures in place that not only better connect with subscribers, but also to gain a true understanding of what content, tactics, and strategies truly resonated with their audiences. Looking ahead.

Privacy Protection 96

Privacy Protection Product Privacy Paid Search Agency 96

Single Grain

AUGUST 7, 2023

million in 2022. Native Ads : Ads that are integrated into the content and design of an app or mobile website, making them less intrusive. Mobile Ad Cons Fraud : Mobile ad fraud was at 0.39% in 2022. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. In 2023, 253.3

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Litmus

MARCH 8, 2024

Start Today The evolving landscape of data privacy The landscape of email privacy is continuously evolving, driven by factors like technology, consumer expectations, and changes in regulation. Importance of email privacy laws Email privacy laws establish guidelines for fair and responsible data use.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92

QuanticMind

JULY 11, 2023

The broadest and most impactful of those: the California Privacy Rights Act, aka CPRA. AI Regulation Since its public release in 2022, generative AI has garnered a lot of hype —and for good reason. And as for the larger US bill, Google, Meta, and Amazon—not to mention their lobbyists—will no doubt have plenty to say about its contents.

Advertising Agencies 40

Advertising Agencies Marketing AI Advertisements Advertising 40