Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Biznology

JANUARY 10, 2022

In 2022, we reflect on how COVID-19 has changed societal norms, resulted in the Great Resignation, and altered the top-of-mind agenda for C-suite leaders and boards of directors. Stay tuned and welcome to 2022! On the marketing privacy and security front in 2022, things are going to get worse – and better. Jen McClure.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Read More: 5 Industry Tips to Get More Mileage Out of Your Content ] 5.

Trends 157

Trends Planning Work Management Contingency Planning 157

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. So what’s hot on YouTube in 2022? Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. This list will help.

Youtube 135

Youtube Trends Marketing & Strategy Content 135

Content Marketing Institute

DECEMBER 6, 2021

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022.

SEO 142

SEO Content Marketing Content Search Marketing 142

Content Marketing Institute

DECEMBER 9, 2021

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.

Trends 143

Trends Content Marketing Content Paid Search Agency 143

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. 2022 has been no different. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. Audio content and podcasts. TikTok and short-form video.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Search Engine Journal

DECEMBER 6, 2022

Google confirms another helpful content update is rolling out across search results. The post Google Rolls Out December 2022 Helpful Content Update appeared first on Search Engine Journal. It started on December 5 and will take two weeks to complete. .

Google 135

Google Content SEO 135

Content Marketing Institute

NOVEMBER 23, 2021

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.

Content 144

Content Paid Search Agency Marketing Content Marketing 144

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Research 137

Research B2B Marketing Content Marketing Brand Identity 137

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Search Engine Journal

MARCH 8, 2022

1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To Content Marketing In 2022 [Report Recap] appeared first on Search Engine Journal.

Marketing Report 124

Marketing Report Content Marketing Content Search Marketing 124

Content Marketing Institute

DECEMBER 20, 2022

Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one. Continue reading →

Content Marketing 86

Content Marketing Content Paid Search Agency Marketing 86

Brandpoint

DECEMBER 13, 2021

Staffing is a core issue that all businesses will face in 2022. If your growth plans for 2022 require people, you may not be able to fill the seats you need. Agencies can help carry the load We’ve had to do more with less, whether it’s content creation or strategy and planning. It might be time for Plan B.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Trend 4: Focus on Customer Retention.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Parse.ly

DECEMBER 15, 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly marketing content. Content highlights from Parse.ly Once struggling to localize their content, Bloomberg turned to Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Content Marketing Institute

JANUARY 18, 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year. Continue reading →

Design 128

Design Trends Email Marketing Content Marketing 128

DivvyHQ

JUNE 27, 2022

If you've been involved in content marketing over the past decade, you understand the importance of researching and incorporating keywords into your website content. So, what’s new in 2022 related to the importance of keywords that your content team should know? Let’s dive in and find out.

Keywords 87

Keywords Content Google Research 87

Search Engine Journal

FEBRUARY 8, 2022

A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond. . The post Content Marketing Priorities for B2B & B2C in 2022 appeared first on Search Engine Journal.

B2B Marketing 95

B2B Marketing Content Marketing B2B Content 95

Sprout Social

DECEMBER 7, 2021

Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some? Your audience will take center stage… In 2022, engagement will have to go beyond liking posts and responding to comments.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Content Marketing Institute

FEBRUARY 16, 2022

Sorting out content and its value throughout your business is a must for a content practitioner in 2022. Robert Rose shares some thoughts on what you and your brand should be doing to make that happen. Continue reading →

Content 104

Content Branding Brand Identity Business 104

Content Science Review

DECEMBER 26, 2022

Review our picks for the Content Science Review can’t-miss 2022 content, from coverage of key trends to enticing interviews and more.

Content 52

Content Trends Features 52

chiefmartech

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). State of Martech 2022 Report. Just as every other aspect of marketing and martech is evolving, so too should the martech landscape.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

Martech

APRIL 12, 2022

Top challenges marketers face in 2022. They consume and engage with content across a variety of channels and devices. 43% of marketing organizations plan to offer more personalized content and offers in the year ahead. Videos and virtual events will make much of this content easier for customers to consume.

Trends 101

Trends Planning Marketing & Strategy Loyalty 101

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 158

B2B Case Study Case Studies Content 158

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

Content Marketing Institute (CMI) and MarketingProfs released their 12th annual B2B Content Marketing Benchmarks, Budgets and Trends Report last month which portrays an encouraging and optimistic future ahead for content marketing.

Content Marketing 130

Content Marketing Advertising Benchmark Content Marketing Report 130

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery. Generative AI, especially for language.

Trends 201

Trends Planning Content Marketing Marketing Management 201

Conductor

JANUARY 4, 2022

Top 3 reasons SEO is’t going anywhere in 2022. Whether your executives realize it or not, your organic marketing efforts (and thus your SEO strategy) are the key drivers of how people find your website and eventually convert, which is one of many reasons why SEO isn’t going anywhere in 2022 or the years to come.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Contently

MARCH 7, 2023

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. Content Needs to Hire More People Despite significant employee turnover, the unemployment rate across the U.S.

Planning 192

Planning Enterprise Management Paid Search Agency Content Marketing 192

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. Social media marketing, a low-cost, low-effort digital technique, was identified as their top priority for 2022 by almost three times as many high growth AEC firms as no growth firms. About the Study.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162