Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Litmus’ email client market share data shows the Apple Mail client—on iPhone, Mac, and iPad devices—with nearly 60% of combined email opens as of April 2022.

Privacy Protection 86

Privacy Protection Email Marketing Privacy Work Management 86

Brightedge

JULY 22, 2022

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Fundamentally, digital discovery starts with crafting the message in the right way (content optimization) but also requires optimizing the delivery and description of the content (technical SEO).

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Digilant

MARCH 1, 2022

Contextual targeting gives advertisers the ability to reach audiences by targeting ads based on the context of the content they are consuming. Keyword, topic targeting, and AI tools are used to scan the page’s content the visitor is on and place relevant ads that match the environment of the page. . Viral and trending content.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Mobile Advertising 52

Navigate the Channel

JULY 12, 2023

Eighty-three percent of B2B marketers use email engagement to track content performance. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Obviously you can’t click in an email without opening it.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. By January 2022, iOS 15 is predicted to be at 90% adoption on all Apple mobile devices. Not ideal. .

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Martech

JANUARY 18, 2022

Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Friends, we have plenty of opportunities to use what we have learned over the last two years to create an effective marketing plan for 2022.

Planning 137

Planning Advertising Agencies Paid Search Agency Terms and Conditions 137

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online.

Paid Content 186

Paid Content Marketing AI Lead Ranking Paid Search Agency 186