Litmus

NOVEMBER 18, 2022

We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple Mail Privacy: 54.6%. Learn why in this blog post. Analysis of Apple clients.

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Privacy Protection Email Marketing Trends Privacy 85

Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. In March 2022, Apple’s share was 60.7%.)

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Privacy Protection Email Marketing Privacy Mobile Marketing 77

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. Let’s take a look. First-party data. Apple’s iOS 15.

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Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Litmus

JULY 14, 2022

We partnered with our friends at HubSpot to share our insights on the 2022 email marketing trends you can leverage, as part of their State of Marketing Trends 2022 report. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

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Hubspot Trends Privacy Protection Advertising Agencies 101

Litmus

MARCH 9, 2022

Here’s a look at the most popular email clients in February 2022, and what shifts happened with email client market share last month. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

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Privacy Protection Email Marketing Privacy Differentiation 77

Martech

DECEMBER 22, 2021

I would anticipate it to be up again in 2022.” There are a lot more insights that marketers need, especially with the release of Mail Privacy Protection that was in iOS 15 that came out in September.” The post Email marketing will be a success story in 2022 appeared first on MarTech.

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Email Marketing Ethics Privacy Protection Deliverability 136

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. What data should I track other than opens, now that Mail Privacy Protection is in play?

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Webinar Metrics Privacy Protection Privacy Open Rate 78

Litmus

OCTOBER 28, 2022

And just like that, Litmus Live 2022—the premier email event of the year—is over. Read on for top insights and takeaways from Litmus Live 2022. Read on for top insights and takeaways from Litmus Live 2022. Missed Litmus Live 2022? — Jell K (@iamjellk) October 25, 2022. Don’t forget to include a web version.

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Open Rate Privacy Protection Marketing Management Click Rate 82

Porch Group Media

FEBRUARY 2, 2022

In this webinar, the V12 team will help you kickstart your 2022 email strategies by sharing best practices, key learnings, and trends you should be aware of to optimize your email performance. How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable.

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Webinar Metrics Email Marketing Demand Privacy Protection 52

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Privacy trends impacting email performance and analytics.

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Email Marketing Trends Privacy Protection Multi-Channel 78

Litmus

NOVEMBER 23, 2021

2022 is just around the corner. How does the idea of customer journey factor into your 2022 plan? What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing? The post Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A appeared first on Litmus.

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Webinar Metrics Planning Privacy Protection Best Practices 81

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Litmus’ email client market share data shows the Apple Mail client—on iPhone, Mac, and iPad devices—with nearly 60% of combined email opens as of April 2022.

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Privacy Protection Email Marketing Privacy Work Management 82

Martech

OCTOBER 21, 2022

But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. Visit Digital Marketing Depot to download Email Analytics in 2022–A Survivor Guide from Litmus. Learn more.

Email Campaigns 95

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 95

Martech

NOVEMBER 28, 2022

Other actions being taken to address privacy laws: Creating a first-party data strategy 54% Creating second-party data-sharing agreements 52% Investing in new technologies (e.g., There may be some privacy protection fatigue setting in. a customer data platform) 51% Reducing internal data silos 49%.

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Search Marketing Privacy Protection Privacy Marketing & Strategy 114

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

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Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Digilant

MARCH 1, 2022

This makes it an excellent tool for advertisers as we move away from third-party cookies but also to stay compliant with privacy protection laws like CCPA and GDPR. . According to OpenSlate, brands plan to spend about 20% of the media budget on contextual advertising in 2022. Brand safe environment. A win-win for all!

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Advertising Agencies Advertisements Advertising Mobile Advertising 52

Litmus

NOVEMBER 15, 2022

How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? We dug into Litmus Email Analytics data to see how key email engagement trends like these shifted from the end of August 2021 through the end of August 2022—and how they’ve stayed the same. End of Aug 2022.

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Trends Privacy Protection Privacy Analytics 88

Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. The year 2022 has seen a lot of improvement in personalized messages. Trend 1: Content! Earlier marketers used to track open rates by collecting users’ information using invisible pixels.

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Email Marketing Trends Privacy Protection Planning 118

Brightedge

JULY 22, 2022

When we talk about SEO, the content optimization half of the equation gets a lot of the attention, but in 2022 and for the foreseeable future, technical SEO presents an equal if not bigger opportunity (or barrier, depending on how brands approach it) for maximizing digital discovery.

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Privacy Protection Marketing AI SEO Optimization 52

Litmus

OCTOBER 27, 2021

Build and implement MPP solutions before late 2022. Build and implement MPP solutions before late 2022. Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. Build solutions and implement before late 2022 when MPP is 100% #LitmusLive2021 #emailgeeks #iOS15. Great takeaways from

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Privacy Protection Work Management Deliverability Privacy 90

Litmus

OCTOBER 27, 2021

Fortunately, 37% of brands are increasing their email budget in 2022, and only 1.3% 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, 24% aren’t making any changes (for now), and 23% still aren’t sure what they’ll do. are making cuts.

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Privacy Protection Privacy Budget Programs CMO 116

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. But there is opportunity amidst the chaos. billion category. It’s not all doom and gloom.

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Analytics Privacy Privacy Policies Privacy Protection 126

Martech

OCTOBER 27, 2021

This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. More than 40% of companies intend to up their spend in the channel in 2022. Of those surveyed, 59% said expanding automation was a priority for 2021.

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Search Marketing Email Marketing Planning Privacy Protection 108

Navigate the Channel

JULY 12, 2023

Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. What are the specifics? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Zoominfo

JANUARY 18, 2023

We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected. Since 2021, we’ve sent more than 100 million privacy notices.

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Communities Zoominfo Promotion Privacy 130

Litmus

NOVEMBER 2, 2021

Instead of focusing on the “why,” let’s embrace these changes, look to the future, and see how we can adapt and continue to lead successful email marketing programs as we head into 2022. Many of you are increasing email budgets for 2022, but most are still keeping that budget flat. 2022 Email Budget Spending Plans.

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Planning Privacy Protection Privacy Budget Programs 108

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Read more: Mail marketing will be a success story in 2022. Email performance in the U.K.

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Privacy Email Marketing Privacy Protection Open Rate 96

Martech

OCTOBER 28, 2021

DocuSign will be available in Salesforce’s Slack in 2022 . This will be available in 2022. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. More than 40% of companies intend to up their spend in the channel in 2022. Why we care. Why we care. Read more here.

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Facebook Planning Marketing Budget Creation Marketing Budget 104

Litmus

MAY 26, 2022

Through our Litmus email program, we recognized trends that concerned the email community—from Dark Mode to bulletproof buttons to Apple’s Mail Privacy Protection (MPP) ––before they were mainstream. So, Litmus Live 2022 will be both fully virtual and budget-friendly. Email is the first place we see if an audience is engaging.

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Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 93

Porch Group Media

NOVEMBER 29, 2022

However, this is all coming under fire from consumer privacy protection groups as well as the operating systems and the browsers themselves. We can then map them to those different devices so that brands can message them in a privacy-safe way. The 2022 Marketer’s Perspective on Mover Marketing.

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Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

NOVEMBER 16, 2022

However, this is all coming under fire from consumer privacy protection groups as well as the operating systems and the browsers themselves. We can then map them to those different devices so that brands can message them in a privacy-safe way. The 2022 Marketer’s Perspective on Mover Marketing.

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Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Liveintent

FEBRUARY 28, 2023

digital ad spend in 2022. Not to mention, recent changes like Apple’s Mail Privacy Protection have rendered email opens obsolete. Facebook, Google, and Amazon have been gobbling up programmatic budgets for years now — accounting for an estimated 65% of all U.S.

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Paid Search Agency Ads Privacy Protection Ad Building 62

Litmus

APRIL 19, 2022

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021.

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Open Rate Email Marketing Planning Webinar Metrics 85

Heinz Marketing

JUNE 27, 2022

In January 2020, Google announced that they’ll deprecate third-party cookies over the next two years (now delayed until the end of 2022)—and Apple and Firefox have already taken this step. Apple Mail Privacy Protection. Third-Party Browser Cookies. What are third-party browser cookies?

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Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. Read on to find out how we did this for an email sent to promote Litmus Live 2022. This is a big problem, as dynamic content is usually time sensitive.

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Personalization Privacy Protection Class Tagging 74