Spiralytics

JANUARY 11, 2023

Trend 1: Content! But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Now, good email content is the trend and the hope. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

OCTOBER 27, 2021

Build and implement MPP solutions before late 2022. Keynote speaker Ann Handley (Chief Content Officer, MarketingProfs) kicked us off with her session, “The Art of Storytelling: Telling True Stories Well.”. Build and implement MPP solutions before late 2022. Shift your mindset before putting agile marketing into practice.

Privacy Protection 95

Privacy Protection Work Management Deliverability Privacy 95

Navigate the Channel

JULY 12, 2023

Eighty-three percent of B2B marketers use email engagement to track content performance. In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. What are the specifics?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. By January 2022, iOS 15 is predicted to be at 90% adoption on all Apple mobile devices.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Litmus

FEBRUARY 7, 2023

: BIMI is the newest way to visually build trust in the inbox More email marketing role specialization means more value Hyper-personalization is the latest iteration of an evergreen trend Will AI start to influence email marketing content? Dynamic content has surpassed first name personalization for many companies.

Email Marketing 92

Email Marketing Design Trends Work Management 92

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Content for emails based based on open tracking. Countdown timers.

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106

Litmus

MARCH 8, 2024

Start Today The evolving landscape of data privacy The landscape of email privacy is continuously evolving, driven by factors like technology, consumer expectations, and changes in regulation. Importance of email privacy laws Email privacy laws establish guidelines for fair and responsible data use.

Privacy 93

Privacy Marketing AI Email Marketing Data Hygiene 93