Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). This will be an important factor for capitalizing on audiences and content in 2022 and beyond.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. What data should I track other than opens, now that Mail Privacy Protection is in play?

Webinar Metrics 82

Webinar Metrics Privacy Protection Privacy Open Rate 82

Spiralytics

JANUARY 11, 2023

Trend 1: Content! But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Now, good email content is the trend and the hope. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Navigate the Channel

JULY 12, 2023

“Eighty-three percent of B2B marketers use email engagement to track content performance. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Porch Group Media

NOVEMBER 10, 2022

Table of Contents. There are over 4.258 billion active email users worldwide as of 2022. This figure is set to further increase by the same margin in 2022, hitting 333.2 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Single Grain

AUGUST 7, 2023

million in 2022. Native Ads : Ads that are integrated into the content and design of an app or mobile website, making them less intrusive. As a result, they: had a 450% CTR increase reached 6.8 Mobile Ad Cons Fraud : Mobile ad fraud was at 0.39% in 2022. The FTC highlights all mobile ad privacy best practices.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52