KoMarketing Associates

MARCH 2, 2022

SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing. In general, most social media engagement for B2B marketers now comes from Twitter.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Virtual event platform provider VII Events recently hosted a global virtual event dedicated to event marketing, A2Z Virtual 2021. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

SendX

DECEMBER 7, 2020

And we're going to help you with, by explaining and providing solutions to the email challenges in 2021. The percentage could be much higher because what business doesn't want to increase its email marketing ROI! Data shows that emails with personalized subject lines can increase your ROI by 760% ! It pays to personalize.

Email Marketing 221

Email Marketing Work Management Marketing Management Open Rate 221

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Owned media typically has greater ROI, but organizations will find the most success leveraging all three.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Contently

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. Do you have an ROI model in place? (If The post The 2021 Content Marketing Checklist appeared first on Contently. Technology.

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Tomorrow People

JANUARY 8, 2021

As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. But virtual events have emerged as a viable stream of activity in their own right, widening access and reducing cost outlay, to increase ROI.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Brands seem confident in the effectiveness of podcast advertising, with 79% of advertisers from 2020 continuing to buy in 2021. Read next: How to get the best ROI from podcast advertising.

Spending 127

Spending Advertisements Advertising Amazon 127

Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. Develop and Invest in Marketing ROI Metrics. Harness the Power of Big Data. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

6sense

DECEMBER 16, 2021

MX committed to leveling up on each of these three factors, thus continuing to win in 2021 and beyond. The post MX Delivers on ROI Year After Year, and Continues Winning in 2021 & Beyond appeared first on 6sense. Presentation Slides: ? ?.

ROI 62

ROI Trust Marketing Marketing Report Resources 62

Contently

DECEMBER 10, 2020

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. As I work with our team to plan 2021, we will leave room each quarter for the unexpected. Speaking of events, I firmly believe that all of 2021 will be virtual. Remaining agile. Planning for more virtual events.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Genroe

OCTOBER 30, 2021

Research]2021 Customer Experience ROI Study […]. The post [CX Tribe] 2 November 2021 – Real World CX ROI + Useful UX Design Rules appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. See things in the present, even if they are in the future.

Rules 52

Rules ROI Design Case Studies 52

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Test everything to drive engagement and ROI. Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. You are so much more than your career.

SMS 86

SMS ROI Email Marketing Advertising Agencies 86

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. “This is the holy grail,” they said. ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Biznology

FEBRUARY 25, 2021

Welcome to 2021! With more need for video assets, companies will need to improve the ROI on these assets by editing clips for re-use in social media and sales communication such as meetings and follow-up mailings. The post 2021 Hot Topics: Digital Selling, Product Demos and More appeared first on Biznology.

Product 118

Product Consulting Paid Search Agency Demand 118

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. That’s why putting plenty of focus on sales enablement will be crucial for 2021. The Elements of a Winning Sales Enablement Strategy for 2021. It’s about helping your sales organization do what they do best.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

BOP Design

JANUARY 15, 2021

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. To help keep your head straight, here are the top 3 must-haves to ensure your website is a success in 2021. The post 3 B2B Website Must-Haves for 2021 appeared first on Bop Design.

Marketing Websites 119

Marketing Websites B2B Paid Search Agency Top of Funnel 119

Unbounce

JANUARY 13, 2022

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. Thanks for the lessons, 2021. Please, just no more Tiger King.)

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Source: 2021 State of Email.

Planning 109

Planning Privacy Protection Privacy Budget Programs 109

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. What's the state of #contentmarketing in 2021? Top content marketing statistics and trends for 2021. Here's a look at the top content marketing statistics and trends and how you can make the most of them.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Between January and August 2021, entertainment ads featuring video experienced a click-through-rate (CTR) uplift of 442.86% compared to average display creative.

Display 98

Display Advertisements Advertising Trends 98

Genroe

OCTOBER 4, 2021

The post [CX Tribe] 5 October 2021 – Is Amazon Coming for Your Market + VoC RoI Drivers appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Execution of them is not.”Michael Michael Dell, Founder of Dell Okay, more doing coming up.

Amazon 52

Amazon ROI Curation Case Study 52

Envy

AUGUST 19, 2021

from 2021 to 2028. However, the race for market dominance and awareness intensified to levels of bonkers in 2021. As a B2B tech marketing agency with a niche specialization in cyber security we can confirm that prices for qualified leads in 2021 are hitting the roof. You are not alone. But don’t take our word for it. Google Ads.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Hive9

MARCH 2, 2021

To truly understand marketing ROI, we must first understand marketing influence. Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. It's important to understand not only how much revenue the marketing organization has influenced but also the degree of influence.

ROI 264

ROI Organization Buyer's Journey Marketing 264

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Privacy Protection 91

Privacy Protection Work Management Deliverability Privacy 91

Benchmark Email

APRIL 13, 2021

According to Litmus, emails bring an ROI of $42 for every $1 spent. What started off as a simple medium for… The post Experts Speak: Email Marketing Trends to Look Forward to in 2021 appeared first on Benchmarkemail. Time and again, email marketing has proved its effectiveness, proving the speculations of its death wrong.

Email Marketing 119

Email Marketing Trends Advertising Mediums ROI 119

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Resulting in a potential uplift of 50% to 150%, which could significantly improve ROI.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Conductor

NOVEMBER 11, 2020

As we all start to finalize our plans and investments for 2021, we thought it would be a perfect time to reflect on all that we’ve learned over the past six months and how we can collectively best prepare for 2021. SEO Best Practices and Predictions for 2021. Synergy between the two will be a focus for SEOs in 2021.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Litmus

OCTOBER 25, 2021

Did you create an amazing email campaign you’re proud of in 2021? (Of Introducing the 2021 Email Excellence Awards. 2021 Email Excellence Award Categories. Sent an outstanding B2B email campaign in 2021? Agencies, we know you produced some great email campaigns in 2021—and we want to celebrate your creativity.

Multi-Channel 88

Multi-Channel Paid Search Agency Email Campaigns Buying Cycle 88

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 124

ROI Brand Identity Branding Top of Funnel 124

ConvertKit

JANUARY 15, 2021

Chapter #7: Measurement and ROI. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. But how many people around the world use email in 2021—and how can you best reach them?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. That’s why putting plenty of focus on sales enablement will be crucial for 2021. When selling in this environment, encourage your sales reps to lean on quantitative demonstrations of your product’s ROI.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Bannerflow

JANUARY 28, 2021

This year’s State of In-housing 2021 report from Bannerflow and Digiday, surveys over 200 senior marketers across Europe, at a pivotal moment in time. How in-house teams are growing – along with ROI. Success or failure is very real in 2021, and just like in 2020’s report , creativity remains a key commodity. Creativity is key.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Ranking Digital Transformation 98

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Litmus

OCTOBER 6, 2021

I still think there’s a ton of room to do more with email, yet a lot of companies are underinvesting in this super-high ROI direct line of communication with their customers. Join us at Litmus Live via livestream on October 26th-27th, 2021. What can folks learn from your Litmus Live session? Get your ticket.

Best Practices 102

Best Practices Privacy Protection Privacy Email Marketing 102