SendX

NOVEMBER 26, 2020

This article will be looking at trends to watch out for in email marketing in 2021 and beyond. You should bear this in mind as 2020 comes to a close, and we enter 2021, AI will soon become the new normal. More so, it looks like a sure gamechanger for 2021 and beyond. This trend will continue even beyond 2021.

Marketing AI 366

Marketing AI Email Marketing Trends Mobile Marketing 366

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention. Again, an over-emphasis on lead generation and customer neglect was an unaddressed problem in B2B marketing long before the pandemic.

Marketing Budget 350

Marketing Budget Marketing Budget Creation Budget Programs Research 350

Zoominfo

JANUARY 15, 2021

After a year like no other, here we are in 2021 still standing. One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Make Content King.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. Find the Best Sales Intelligence Tools for Your 2021 Strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Contently

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. They’ll generate leads that are already evangelists, totally bought in. The post The 2021 Content Marketing Checklist appeared first on Contently.

Cost per Lead 218

Cost per Lead Cost Per Click Planning Content Marketing 218

Marketing Insider Group

NOVEMBER 16, 2021

The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. The Thought Leadership Journey is Here to Stay. ABM is the new Black — or is it the new Pink?

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. Interactive content is your best friend when it comes to lead generation. Let’s begin!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Visitor Queue

OCTOBER 22, 2020

It’s never too early to get the jump on next year’s lead generation strategies. With 2021 right around the corner, B2B businesses would do well to have a future-forward lead generation plan in place. Why not build off of last year’s lead generation tactics to scale up your efforts in 2021?

Lead Generation 81

Lead Generation Tactics Generation Leads 81

Biznology

DECEMBER 21, 2020

Couple that with the fact that building your online visibility is the best way to improve online lead generation and conversions, and you can understand why investing in SEO is so important. In 2021 and beyond, one of the more important ranking factors that business leaders need to be aware of is, therefore, website security.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Zoominfo

JANUARY 14, 2021

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. Recipients of early-stage funding will go-to-market and expand in 2021 as a new generation of post-COVID companies. [To

Paid Search Agency 162

Paid Search Agency Companies Zoominfo Startups 162

Customer Experience Matrix

DECEMBER 13, 2020

I’ll list blockchain only to point out that’s been an underachiever in the hype-generation department. But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight. blockchain will quiet down.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Biznology

JANUARY 5, 2021

There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. Entering 2021, the unemployment rate stands at 6.7%, still significantly higher than the 3.5% The post How the Pandemic Economy will Shape Business in 2021 appeared first on Biznology.

Business 181

Business Fulfillment Amazon Paid Search Agency 181

ClearVoice

MARCH 31, 2021

March 2021 — Clubhouse users can now create clubs without a vetting process. February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to-date. The platform surpassed 10 million App Store installs, and the majority of the downloads were in February 2021. Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Sharpspring

DECEMBER 17, 2020

This blog will serve as a helpful guide to demand generation strategies and will provide you with all the steps necessary to help you master demand generation tactics. What is Demand Generation? But, what is really at the root of demand generation? Demand Generation vs. Lead Generation. Lead Generation.

Demand Generation Agencies 90

Demand Generation Agencies Demand Generation Marketing Automation Services Top of Funnel 90

Only B2B

AUGUST 11, 2020

Gone are the days, when there was an extreme need for expert telemarketers to generate leads. But with this digital transformation, it has become less tedious task to generate leads. Must Read: The Art of Telemarketing In B2B Lead Generation. Must Read: 5 Effective Ways To Generate Leads Via Telemarketing.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

Martech

APRIL 18, 2024

For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. Capabilities : ChatGPT 3.5 Learn more : Anthropic.

Marketing AI 136

Marketing AI Paid Search Agency Generation Enterprise Management 136

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Contently

DECEMBER 10, 2020

For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. As I work with our team to plan 2021, we will leave room each quarter for the unexpected.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Biznology

JANUARY 21, 2021

Welcome to 2021! Their expertise includes… Has experience with digital experience such as B2B marketers and how they will massively shift their 2021 budgets to digital from in-person events. Former executive Ziff DavisTime Warner, IBM, B2B marketing and sales lead generation. Ruth Stevens.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

MARCH 2, 2021

The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. With all of that in mind, here are the five leading trends that you should use to your advantage in 2021. By the end of 2021, mobile commerce is expected to make up 72.9% The best part? of all e-commerce sales.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Launch Marketing

DECEMBER 8, 2021

2021 was a year of adapting to challenges, changes, and the unexpected. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. The post Top B2B Marketing Content of 2021 appeared first on Launch Marketing.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. They use some of the best lead generation tools to mine a stream of qualified leads. What Is Lead Generation? Well, you’re not alone.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Account-based marketing. Let me know!

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Contently

JANUARY 22, 2021

After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. And you know what my generation wants? That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.).

Storytelling 218

Storytelling Trends Ethics Content 218

PureB2B

MARCH 3, 2021

How would you feel if we told you that demand generation is essentially a marketing and sales version of chess? 2020 wasn’t kind to the demand generation marketer, and most felt their databases were left in ruin towards the end of the year. Marketing and sales are no different. Want to learn more? contact-form-7].

Demand Generation 62

Demand Generation Demand Webinar Metrics Generation 62

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content. percent to 72.5

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Biznology

FEBRUARY 25, 2021

Welcome to 2021! Increased reliance on digital selling requires a steady stream of in-depth customer communication that’s more “in the weeds” than typical explainer videos used to generate demand. The post 2021 Hot Topics: Digital Selling, Product Demos and More appeared first on Biznology. But they can’t be boring, either.

Product 118

Product Consulting Paid Search Agency Demand 118

Vidyard

APRIL 5, 2021

Lucky for you, we’ve done the heavy lifting and put it all in the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Download the 2021 Video Marketing Benchmarks Infographic. Not ready to dive into the full report? Get the Report.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users.

Stats 140

Stats Planning Paid Search Agency User-Generated Content 140

Martech

SEPTEMBER 11, 2023

”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity. Generative AI is a specific type of AI tool that creates or generates stuff.

Marketing AI 131

Marketing AI Generation Work Management Marketing Management 131

Salesforce Marketing Cloud

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. How can a generic LLM generate relevant outputs for your company? Acme has been a customer since 2021.

API 138

API Generation Ad Building Paid Search Agency 138