Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. The great and powerful Andy Crestodina said as much in 2021. Buyer-level intent data is perhaps the best means to accomplishing this.

B2B 157

B2B Case Study Case Studies Content 157

KoMarketing Associates

DECEMBER 8, 2021

Additionally, 62% of high performers organize account-based data from contact-based systems, and can append data for deeper insights and more accurate reporting. Webinars (53%) have notably been the most successful tactic for B2B marketers looking to generate more qualified leads.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Scroll down to learn about the top B2B lead generating methods to implement in 2022.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). MarTech Tools That Drive Intent Data. Intent data. The Imageflip Meme Generator.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SWZD

DECEMBER 2, 2020

The buyer’s journey is always changing and will further evolve with added complexity and market shifts in 2021. While we don’t have a crystal ball that predicts the future, it’s.

Demand Generation 71

Demand Generation Demand Trends Generation 71

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021. Think about it in terms of crawling, walking and then running.

Enterprise Management 62

Enterprise Management Marketing Budget Work Management Marketing Automation Services 62

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Results” because nobody today would think of driving customer experience without data. All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed.

Conference 111

Conference CMS Development Digital Asset Management Marketing Automation Services 111

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

Trends 101

Trends Marketing AI Work Management Planning 101

PureB2B

MARCH 3, 2021

How would you feel if we told you that demand generation is essentially a marketing and sales version of chess? 2020 wasn’t kind to the demand generation marketer, and most felt their databases were left in ruin towards the end of the year. Check out PurePredict , DemandScience's transformational take on intent data.

Demand Generation 62

Demand Generation Demand Webinar Metrics Generation 62

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Find More Selling Opportunities with Buyer Intent Data. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Content4Demand

JULY 2, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. ET on July 16, 2021. DGR will release a complete report highlighting all the 2021 B2B Innovator Awards winners.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 return on ad spend.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DEMAND GENERATION. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DEMAND GENERATION. QUALITATIVE DATA PROCESSING. 7 Killer Demand Generation Strategies. June 1, 2021. Demand Generation. OUR CULTURE. DIGITAL MARKETING. CONTENT SYNDICATION. STAFFING AND RECRUITMENT.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

SalesIntel

OCTOBER 13, 2021

We will go over all you need to know about B2B lead generation. The guide includes: Follow the Proven B2B Lead Generation Strategy. Replace Cold Approach with Data-Driven Lead Generation. Make Smart Use of LinkedIn for Lead Generation. Generate Leads from Your Webinars. Look for Only the Best Tools.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. For those of you who don’t know who V12 is, we’re a company that couples data, technology, intent, and marketing execution to drive outcomes for marketers. Exploring the 2021 New Mover Research Findings.

First-Mover Advantage 52

First-Mover Advantage Trends Webinar Metrics Planning 52

6sense

JANUARY 3, 2022

But with an account-based advertising approach and the right tools, your revenue team can generate the kind of engagement that can supercharge conversions. Anonymous buyer activity is taking place right now in a mysterious data-realm we call the Dark Funnel. Learn how in this blog post. Check out this interactive ebook to learn more.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

DealSignal

NOVEMBER 3, 2020

Leveraging the wealth of information provided by a B2B contact database is the best way to identify the companies and leads that are most likely to generate revenue. Once you’ve identified those targets, you can use the richness of the data to fortify your lead generation tactics. . But so is the completeness of your data.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

PureB2B

APRIL 20, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. The standard software buyer in 2021 is being pulled in multiple directions, resulting in a decline in attention spans. Decisional Intelligence vs Big Data in Demand Generation?

Demand Generation 62

Demand Generation Demand Generation Work Management 62

Zoominfo

OCTOBER 5, 2021

MQLs are also critical to an organization’s lead generation marketing strategy. Fast forward to 2021, and this number has almost doubled to 81%. Dig Deeper with Intent Data What if you could know more about the person filling out the form? That’s where intent data comes in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 130

PureB2B

FEBRUARY 8, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. The standard software buyer in 2021 is being pulled in multiple directions, resulting in a decline in attention spans. Decisional Intelligence vs Big Data in Demand Generation?

Demand Generation 62

Demand Generation Demand Generation Work Management 62

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. And in 2021, the roadmap isn’t straightforward or apparent.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. It enables a real 360-degree view of the customer across first-, second- and third-party data.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Content4Demand

OCTOBER 8, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Meet us there for all the revenue-generating inspiration you need to carry you through 2022. AI & Signal Data. B2BMX Is Back! It was the last pre-pandemic event we attended, and the first we want to flock back to.

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52

SalesIntel

NOVEMBER 18, 2021

Email marketing is one of the most important channels for lead generation , client engagement, and after-sales support. If you’ve been grappling with email marketing, you need to start improving on two things when you reach 2021 – Automation and Deliverability Rate. Get Free Data. Convertkit.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Email Marketing 52

Digilant

APRIL 29, 2021

TripAdvisor’s latest report, “ 2021 Summer Travel Index ,” states that 67% of Americans are planning to travel this summer (June-August). Target audiences using Travel Intent Data. This data allows marketers to see reach audiences through every stage of the booking journey, such as: . Credit Card Data. Paid Social.

Planning 52

Planning Tips Opt-out Opt-in 52

NetLine

APRIL 14, 2022

H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% In 2021, overall eBook registration volume grew 15.5%, accounting for 43.3% On-Demand Webinar registrations increased by 45%, generating 40.75% more requests than Live Webinars.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

TrustRadius Marketing

APRIL 17, 2022

And then we discuss some of the most important trends in marketing automation: Marketing Automation is Becoming Personal Marketing Automation is Getting Crowded Data-Driven Marketing Automation. Research and Markets 2021) 56% of companies are currently using marketing automation. Invesp 2021). Ascend2 2021). Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. In 2021, the wise Andy Crestodina tweeted, “Don’t hate the gate.” Be vigilant in listening to your intent data and be ready to act when your prospects are in position to move ahead.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

NetLine

AUGUST 20, 2021

Said another way, they were attempting to identify their potential buyer’s intent. Buyer intent data has long been relegated to company-level observations associated with IP address mapping and tracking users across web pages without their consent. Fortunately, this is something that NetLine now has greater visibility into. .

Work Management 52

Work Management Marketing Management Top of Funnel Intent Data 52

NetLine

DECEMBER 20, 2022

It’s logical, of course—they’re simply trying to improve their odds of generating a conversion. . Live Webinar Registrations Are an Intent-Rich Signal . Thanks to our How Buyer-Level Intent Data Reveals “Who” is Ready to Buy report, we learned that ~31% of all respondents expect to make purchases within the next 12 months.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

NetLine

JUNE 21, 2022

In 2021, this figure was the largest it had ever been, ballooning 12% YOY from 29.7 hours in 2021, this is merely the average amount of time it took for professionals to consume their content. Even Senior VPs, who were the most eager Job Level in 2021, weren’t downloading their requested content until nearly a full day later (21.4

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

PureB2B

JUNE 9, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. ” Data accuracy usually involves the following: Buyer intent data Content engagement tracking Behavior analytics Decisional data.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Zoominfo

SEPTEMBER 24, 2021

Source: High Growth Study 2021, published by the Hinge Research Institute. Data orchestration , which cleans and enriches data from various sources and feeds them into sales workflows. “High-growth firms are much more likely (26.2 percent vs. 16.6 Types of Sales Automation Tools The reach of this technology is widespread.

Demand 130

Demand Automation Work Management Marketing Management 130

Engagio

DECEMBER 9, 2020

How does one apply an ABM approach to a winning B2B strategy in 2021? That means thinking in terms of what will move the needle on the business—opportunity and revenue generation—not hauling in a net full of leads that end up going nowhere. Let’s break it down into five key areas: Focus on your best opportunities. Measure what matters.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Madison Logic

JULY 6, 2023

In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. Every Successful B2B Marketing Strategy Begins with Data Marketers need data to identify key accounts and personas, develop personalized campaigns, and measure and optimize campaign performance.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52